Marwa Fzoua

▸ Leading digital transformation of two national public platforms (Anah.gouv &
ExtraRénov ) — French Government housing grant ecosystem
• Define and drive product strategy for two high-traffic government
platforms serving 10, 000+ internal and external users, aligning business
goals with regulatory constraints and citizen needs
• Coordinate 50+ sprints across two concurrent projects, managing a
complex stakeholder ecosystem of 15+ profiles including CIOs, business
directors, Scrum teams, and Business Owners
• Sustained delivery of 50+ tickets per quarter while ensuring regulatory
compliance, UAT validation, and zero critical-path delays on all strategic
milestones
• Acting as change management sponsor: driving Agile adoption and
product culture across non-tech business teams in a government
transformation context
• Dual PO/BA role: bridging strategy and execution — from workshop
facilitation and backlog prioritization to go-live deployment oversight

▸ Functional design and change management on public digital services
transformation
• Conducted end-to-end functional scoping: requirements
gathering, user story writing, impact assessment, and UAT
execution before each production release
• Served as the primary bridge between IT and business
stakeholders, accelerating decision-making and reducing time-to
market on a fast-paced public sector program
• Actively drove continuous improvement across all Agile
ceremonies (Sprint Planning, Backlog Refinement, Reviews,
Retrospectives)

▸ Data-driven digital growth strategy for a strategic multi-product account
in an international media agency environment
• Owned the full digital product roadmap for a 12-product-line
client account across website and mobile app — sole point of
contact for all digital workstreams
• Delivered measurable growth outcomes: +35% engagement
rate and +20% lead conversion within 15 months through A/B
testing, funnel optimization, and iterative feature releases
• Managed analytics and experimentation frameworks (Google
Analytics, Tag Manager, A/B testing) to establish a data-informed
product decision culture
• Collaborated with cross-functional teams (data, tech, UX,
marketing) to design, test, and ship high-impact features in an
Agile environment

▸ Led full e-commerce digital transformation (Magento 2, cloud-native) for an
international retail brand
• Delivered a complete e-commerce platform relaunch (Magento 2) in 6
months at the head of a 10-person cross-functional team (developers,
CEGID Retail consultants, designers)
• Post-launch impact: +35% e-commerce conversion rate and +15%
omnichannel adoption (boutique customers migrated to online channel)
• Full ownership of the marketing & commercial department budget —
resource allocation, vendor negotiation, and ROI tracking across all digital
and in-store initiatives
• Implemented Agile methodologies from scratch: sprint rituals, backlog
management, velocity tracking, and team coaching

▸ End-to-end digital project management for enterprise clients in banking
and telecoms sectors
• Managed a portfolio of 3 to 5 enterprise accounts (BNP
Paribas/UBCI, TOPNET/ Magasin Général) with 10+ simultaneous
digital projects across UX redesign, web development, and
digital marketing
• Led crisis response during Covid-19: complete roadmap
restructuring for UBCI, ensuring business continuity and client
retention under extreme time pressure
• Wrote functional specifications, UAT plans, and quality validation
reports — delivering all projects within scope, timeline, and
budget