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Marwa Mokhtar, Head Of Digital Marketing

Marwa Mokhtar

Head Of Digital Marketing·IndomieEgypt

Egypt

Bachelor's degree, Marketing And Advertising

Work experience

Total years of experience: 3 years, 1 months

Head Of Digital Marketing

May 2024 - Present

IndomieEgypt

Cairo, Egypt

May 2024 - Present

• Led end-to-end digital transformation, transitioning from agency reliance to a fully in-house model, improving speed-to-market and cost efficiency
• Scaled digital reach to 60M+ users and generated 92M+ video views across Meta, TikTok, and YouTube
• Elevated brand ranking to Top #4 FMCG in digital performance in Egypt
• Designed and executed integrated 360° marketing campaigns across digital, PR, and on-ground activations
• Built and launched Indomie Egypt’s first in-house production studio, enhancing creative quality and agility
• Developed and launched corporate websites (Egypt & KSA), strengthening brand presence and internal alignment
• Led cross-functional teams (Digital, PR, Trade Marketing, Customer Service) to deliver aligned business outcomes
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Head of Digital Marketing

January 2018 - December 2018

Imtenan Health Shop

Egypt

January 2018 - December 2018

Directed and managed a multinational digital marketing team.
Created and launched the company's E-commerce platform,
reaching 1M+ users in Q1.
Led PR, influencer relations, and customer service (CRM & loyalty
programs).
Spearheaded integrated campaigns, ensuring alignment across
digital, social, and offline touchpoints.
Company industry:
FMCG
Job role:
Marketing and PR

Education

The American University In Cairo

August 2004

August 2004

Bachelor's degree, Marketing And Advertising

Egypt

Consumer Behavior- Stratigic Marketing - selling skills
View attachment

Skills

Video Advertising
Expert
Video Advertising
Expert
Website Building
Expert
Website Building
Expert
SEO
Expert
SEO
Expert
Google Adwords
Expert
Google Adwords
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
ANALYTICS
Expert
ANALYTICS
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BRANDING
Expert
BRANDING
Expert
BUSINESS ADMINISTRATION
Expert
BUSINESS ADMINISTRATION
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
CONTENT CREATION
Expert
CONTENT CREATION
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
DIGITAL MEDIA STRATEGY
Expert
DIGITAL MEDIA STRATEGY
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Facebook
Facebook
facebook.com/profile.php?id=100081657961417

X
X
x.com/marwamo5tar

Instagram
Instagram
instagram.com/marwamokhttar/

Languages

Arabic
Native Speaker
English
Expert
French
Expert

Memberships

petrosport

member

January 2020

Training and Certifications

Certifications
Faculty of Arts
Etiquette & Protocol Course
Professional Cerificate in Sales & Marketing
Google Advanced Certificate Digital Career Certificate
Advanced AI - Digital Career
Transformative Management High Performance Academy
Generative AI for Marketing

Hobbies

  • Playing Piano
  • Traveling and discover new places
  • Diving in new places
  • Squash