Middle East Marketing Manager
Hewlett Packard
Total years of experience :18 years, 6 Months
• Design and implement the HP Middle East Enterprise Marketing strategy in alignment with Sales Strategies to ensure corporate goals achievement.
• Manage HP Middle East Enterprise Marketing budget and ensure 100% allocation
• Manage end to end events, roadshows, sponsorships and advertising across Middle East countries.
• Manage end to end exhibition experience ensuring full alignment with company image.
• Plan, execute and assess marketing activities with minimum ROI of 15:1 including 10% revenue from new generated leads from marketing activities.
• Manage Closed Loop Sales and Marketing from lead generation to lead acceptance by sales team.
• Work closely with HP Alliances (Software and hardware vendors) to ensure industry alignment on shared solutions.
• Lead the EG marketing team ensuring complete team alignment and progress towards meeting the team KPIs and the achievement of the overall & corporate goals.
• Develop and secure approval for Go to Market (GTM) plans and budgets
• Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
• Track/report and may define program/campaign metrics/ goals/benchmarks
• Develop/communicate closed-loop post-analyses for marketing programs and identify/execute
indicated actions
• Manage/monitor delivery of pre-determined messaging/content
• Execute/monitor pre-determined customer segmentation strategies and experience plans
• Perform marketing operations activities as needed, e.g., Siebel Marketing Resource
Management (MRM), PO/accrual management, collateral fulfillment
• Assist sales with development of sales training materials
• Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
• Organize and execute complex events (HP ESSN in Gitex project)
• Provide innovative and effective solutions to a wide range of complex technical problems by thinking “outside the box”
• Analyze market requirements and translate into current offering to/with/through partners
• Develop closed-loop post-analysis and competitive intelligence for assigned partner programs and recommend indicated actions
• Identify and align cross-organizational and/or cross-region marketing plan to drive consistent message and execution
• Integration of the overall marketing plan to include the overall market segmentation model and priorities within it.
• Collaborate with partner sales and account team to generate market demand
• Identify/develop innovative/ breakthrough program metrics/benchmarks
• Support development of marketing plans and programs
• Establish and maintain execution level relationship to promote HP and partner total solution capabilities
• Organize partner-focused events
• Execution of Company events with direct focus on HP customers
• Manage and direct all domestic and international Sales and Marketing operations.
• Provide innovative and effective solutions to a wide range of complex technical problems by thinking “outside the box”.
• Successfully managed 65 reseller companies.
• Conducted extensive negotiations with partners, establishing synergistic, highly profitable relationships.
• Manage the relevant SPO Programs budget within limits with highest possible ROI.
• Perform the Co-Marketing Program Manager function according to the official EMEA job description and related metrics. e.g. Linear budget execution, Alignment to EMEA business
processes and ensure compliance in usage of funds
• Identify market requirements for targeted customer segments and/or industry verticals
• Communication to Business Units and Solution Partner Organization stakeholders; Actively
participate in Marketing and Operations team meetings and EMEA conference calls
• Engage and visit partners monthly to support partner capabilities development to increase
service delivery self-reliance.
• Manage overall program of messaging/content delivery versus pre-established framework
• Operationally manage the Marketing Investment Fund Specialist (co-marketing operational
resource)
• Manage the relevant SPO Programs budget within limits with highest possible ROI and ROCI for the region
• Ensure compliance in usage of funds
• Communication to Business Units and Solution Partner Organization for the region and participate in planning
• Engage with partners to support partner capabilities development to increase service delivery
self-reliance.
• Manage region’s plans and program of messaging/content delivery versus pre-established
framework
• Perform marketing support activities as required, e.g., PO/accrual management, collateral
fulfillment.
• Organize & Coordinate meetings & events, attend and minute the Management Meetings & prepare necessary presentations accordingly
• Managing the manager daily calendar and the events calendar of the team.
• Provide full support to GM on HR systems, pulling out HR reports, to raising hiring Requisitions and following up on approvals and assist in settlement of new employees once they are onboard.
• Handling all travel plans & preparing full travel itineraries
• Perform marketing support activities as required, e.g., PO/accrual management, collateral fulfillment
• Collaborate messaging and content for marketing programs and campaigns
• Program manage short term milestones/metrics with respect to delivery of messaging/content versus pre-established framework
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