Marketing Manager
GPC - GIS
Total years of experience :21 years, 3 Months
Mobilized on a variety of mega projects among which is the Abu Dhabi Government No Objection Certificate (NOC) Program for the Emirate of Abu Dhabi under the umbrella of Abu Dhabi Systems and Information Centre (ADSIC) and Municipalities.
- Development of integrated marketing communication plan and implementation schedule engaging over 30 Government and Quasi Government stakeholder entities.
- Focus on developing and refining the outreach and communication framework to spread the awareness and commitment of the community for collaboration towards the provision of modern, effective and efficient NOC services.
- Secure a framework for outreach and communications that addresses the complexity and dynamism of the community to ensure steady and consistent services and flow of information.
- Full responsibility of project launch including PR, media, material development and production, media management.
Marketing & Sales Manager, November 2009 - Present
America Mideast Educational and Training Services, Cairo, Egypt
Set up and mobilize the Marketing Department in AMIDEAST. Launch and introduce new precuts to the
Egyptian market. Reposition AMIDEAST's brand in the Egyptian Market
Selected Contributions: • The full set up of the Marketing Department including all templates and processes
• Launching an ongoing process of unifying and updating the branding
• Set up and planning of the Sales Department and strategizing approaching the market
Developing new promotional materials meeting international standards.
Conducted a comprehensive market research and competitive analysis and came up with recommendations which increased revenues.
Introduced new training products in accordance with market needs.
Managed major events for the organization with significant success.
Introduced Social media; Facebook and twitter which were started from scratch and now are the major media for client management and communication.
Structured the sales team in a way that improved revenue per sales person by 50% YOY.
Secured a $60, 000 fund from a large corporation for one of the organization's programs.
Developed the first written comprehensive strategic marketing plan for AMIDEAST Egypt.
AMIDEAST is a leading American non-profit organization engaged in international education, training and development activities in the Middle East and North Africa.
Senior Marketing Specialist, June 2008 - October 2009 Goldman Sachs Women's Entrepreneurship &
Leadership Center - AUC, New Cairo, Egypt
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated
marketing initiatives designed to launch the program in Egypt achieving the target and abiding by the set
international guidelines of the program.
Selected Contributions: • Undergone needs assessment study that served as foundation for program design.
• Formulated and executed the marketing plan for the program and achieved 100% of the target.
• Designed and supervised the website development process.
• Managed the process related to press coverage and media.
The Goldman Sachs Women's Entrepreneurship and Leadership Center (WEL) is committed to enhancing the growth and development of women entrepreneurs in the Arab Region through a unique blend of certificate
programs, research programs, mentoring and networking activities. These programs have been developed as part of the Goldman Sachs 10, 000 Women Initiative http://www.10000women.org - a capacity building and educational endeavor that brings top business schools together to provide business and management skills to
women entrepreneurs in emerging economies.
Group Marketing Manager, 2007-2008 Kandil Industries Group - Cairo, Egypt
Lead a team of brand managers and assistant brand managers. Took fully responsible for four business units;
Glass containers, Marine Yachts, ERP and Trading.
Selected Contributions: • Powered by intensive research and market studies, she was able to put in place an actionable fact base marketing plan for each business.
• She succeeded to build a new corporate identity for the group based on scientific methods and in response to market dynamics.
• She managed to build a five years business plan for the glass business as a
step for fostering new investment and expanding the production capacity.
Kandil Industries has grown to be one of the largest manufacturing conglomerates in Egypt with an annual
turnover exceeding the 2 Billion EGP.
th
Brand Manager, 2006 - 2007 Nuqul Group- FINE - 6 October, Cairo, Egypt
Brand Manager for the Absorbents Category which included "Baby Diapers, Feminine pads & Adult Diapers".
Responsible for the Brand Management in terms of planning, implementation and monitoring. Managed a sales
budget of around EGP 150 Mn.
Selected Contributions: • For the first time in 30 years, Baby Fine the leading brand was relaunched in the Egyptian market.
Marwa was the one responsible for the relaunch planning generating a fully integrated plan above and below the line.
• The plan achieved its objective and succeeded to raise the market share by 4 points than previous
period against Pampers the market leader.
Nuqul Group, established in 1952, is a conglomerate of 30 companies and one of the Middle East's leading
industrial groups. It brings together more than 5, 500 employees and exports its products to over 45 exports
markets worldwide. Its line of business covers a wide range of products including: raw material and converted
hygienic tissue paper non-woven fabrics, processed meats, aluminium profiles, ready-mix concrete, synthetic
sponge/foam, plastic pipes, stationery, and printed packaging materials.
Senior Marketing Executive, 2002 - 2005 Dr. Ibrahim Hegazy & Associates, Cairo, Egypt
Over three years, she got involved into more than 20 marketing jobs classified among consulting and research. She
started as an assistant on projects and in the course of six months due to proven capbilities started to be fully
resposible for the projects. She was responsible for projects starting by scoping, planning, implementation and deliverables. The job entailed a high level of client management and the clients were of diversified nature from large local firms to International bodies with different industries and sectors; consumer
goods, B2B and services.
Selected Contributions: • Prepared a full Plan for the Re launch of Pirates' Restaurant which resulted in Sales
Increase by 30% during one year.
• Formulated an Integrated Marketing Communication Plan for TIBA Central Air
Conditioning which resulted in developing and maintaining regular reliance on TMG
services among 15% of the target audience.
• Created High Impact, low cost advertising campaigns for Fun Planet Entertainment which increased the awareness by 70% during the period of Six months.
• Developed the Marketing Mix of the Marketing Plan for Misr Cosmetics Company and Prepared the Promotional Schedule and Budget.
• Undergone Pre & Post Episodes Evaluation for "Bakkar" Cartoon on two consecutive years to measure the effectiveness of Environmental Information
communicated to children through AED which resulted in Improvement in the
Episodes' Script.
• Undergone feasibility on Condensed Natural Gas for Private Vehicles in Egypt
which lead to the formulation of a full Master Plan for CNG in Egypt by Nexant
Inc.
Dr. Ibrahim Hegazy & Associates is Marketing & Communications consultants that develop and implement
world marketing and communications consultancy and researches for individuals and organizations interested to operate in the Egyptian Market.
Master of Business Administration, Double Concentration; Marketing and Management, 2010 • The American University in Cairo - Egypt GPA: 3.6/4.00 (Cumlaude)
. • "Project Management - PMP Exam Preparation" awarded by LOGIC, 2008 - Cairo, Egypt . • "Master Class Leadership Program - Mini MBA" awarded by Egyptian Human Resources
Bachelor of Arts, Mass Communication (Integrated Marketing Communication), 2002 • The American University in Cairo (AUC), Egypt, Minor: Psychology GPA: 3.5/4.00 (Honors) TRAININ G S & SEMINARS
