مروان أبي خليل

Leading the day-to-day implementation of the university’s digital communication efforts across a
variety of platforms and channels, including 50+ websites, mobile applications, email marketing,
and social media to elevate the institution’s online visibility and its brand.
• Spearheaded the revamping of 7 school websites, 10 institutes’ and programs’ websites,
the development of 1 mobile application
• Planned, executed, and evaluated paid advertising campaigns (Google, Twitter, LinkedIn,
and Facebook Ads)
• Co-ordinated the efforts of team members with third-party vendors and consultants in
order to deliver mobile applications and website designs according to plan and deadlines
• Oversaw tasks, budget, milestone status and resource allocation and hiring
• Launched over 70 email campaigns, implemented strategic imperatives to optimize email
marketing based on competitive reviews, best practices, and latest industry trends
resulting in 23% stronger engagement
• Monitored and analyzed SEO tactics and strategies, and made ongoing changes to
improve performance metrics

VibrantLab - Digital Agency - Lebanon
Responsible for the day-to-day running of the business with a particular emphasis on sales and
business development, while ensuring the business continues to grow by way of acquiring new
clients whilst maintaining its existing customer base.
• Delivered revenue growth of 45% annually while growing active client portfolio from 80 to
350 across multiple countries
• Identified, developed and directed the implementation of business strategy
• Cultivated the company’s reputation in the market and with customers and suppliers
• Guided cross-functional team members to meet key business goals
• Built client relationships that resulted in revenue and profitability growth

Taught more than 1000+ computer science and MIS students Web Programming with advanced
concepts in e-commerce in the span of 7 years using a wide range of technologies and creative
teaching styles

mmg M.E. - Partner agency with Publicis - Qatar
Formulated and rolled out custom creative digital communication strategies for companies in the
software, aviation, healthcare, education, technology, and real estate industries to reach and
engage with their target audience, and grow their brand presence.
• Managed a US$2+ million portfolio in monthly retainer fees (Key Clients: Qatar Airways,
Qatari Diar, Qatar Museums, Hamad Bin Khalifa University)
• Refined search engine optimization (SEO) practices across all websites to achieve higher
search engine ranking and online visibility resulting in 25% annual growth in web traffic,
online registrations, and lead generations
• Stayed abreast of key industry trends, competitive insights, and emerging technologies as
well as made recommendations to the team on new communication platforms
• Led a team of colleagues remotely across 5 countries and different time zone

Established the company’s technical vision and led all aspects of the company’s technology
development. As the company’s top technology executive, I played an integral role in the
company’s strategic direction, development, and future growth. I identified, effectively
communicated, resolved project issues and risks, and developed risk mitigation plans. Effectively
communicated project status to stakeholders. Coached, mentored, and motivated team
members across 6 countries, influencing them to take positive action and accountability for
assigned work.
More experience, certifications, and recommendation letters can be found on my LinkedIn Page: linkedin.com/in/marwanak