Marwan Imran

Sales and distribution of FMCG for Various multi national companies in Saudi Arabia.
Building new sales operation team. Complete the structure of mimimum 100 sales person.
-Internal Coaching and traing to the team to improve the Capability and to ensure productivity .
-Implement Hand Held System.Build productive routes.
-Ensure coverage of minimum10, 000 Customers
- make a successful sales process, procedures and ensure successfful implementation.
-Successful launch of new products. Plan and execution to increase market share.
- Work closely with the Manufacturer to improve the quality of the current products

Responsibilities:
- Achieve AOP objectives. Volume, value and revenue.
-Managing the Distributor Business.
-Build new market sales operation.Fix The Basics.
-Maintain a profitable market.
-Ensure the highest market share.
-Ensure a successful launch to all products and build its image.

Achievement:
- Build a new professional routes for direct sales operation and made daily sales plan for each routes.
- Expand routes from 10 to 50 routes. Add more than 70 small vans.
- Expand direct sales from 5% to +25%.
- Expand sales operations in remote region . increased contribution from 7% to 30%.
- Successfully launched new products like Doritos, lays max and popcorn.
- Achieve 13% above AOP. Increase sales from $ 35 million to +$45 million.
- Increase the profatibility +15% by adding new products and increasing the SDV/Kg and focusing on high SDV/Kg products.
- Increase market share from 35 to 50. +15 points.

 Execute the the annual sales plan for the region and achieve the sales target volume + $ 80 MILLION, revenue and net profit.
 Preparation of monthly target and distribution to all managers to ensuure proper achievement of all objectives.
 Provide on going training and coaching to the sales managers to improve capability . Train The Trainers., motivate the team.
 Ensure that all sales team are fully equipped, trained to achieve their objectives.
 Ensure proper roll out and sustain the implementation of the Best Practise Tools within the region.
 Develop a strong relationship with all key account customers.
 Report all competitors activities and act accordingly .
 Estimate the infra structure requirements as per market needs .
 Assees the region sales staffing and skills reuired. Develop plan to address short and long term capability and resource needed .
 Kpi control: monthly sales target, market share, rack penetration.
 Conduct Annual & Semi Annual appraisals to the direct report managers.
 HHT implementation, re routing, daily journey.
 Managing a huge Sales Team of +200. +150 Direct Dales Trucks.
 Successful implementation of daily journey, improve the productivity by route, increase the success call rate and maintain proper drop size.
 In market stock management and stale control.
 Deal with cash as KING. Proper control to credit sales and ensure maximum cash sales
Achievements:

- Routes re engineering.
- Hand Held implementation
- Convert Direct sales from credit to 100% cash sales.
- Minimize stales and expiries from 3.5% to zero %.
- Handle returnable cases project and save $ one million .
- Revenue growth was +2% than volume growth.
- Significantly improved the market share from 39% to 65%.
- Successfully Managed all orgonized trade LTA, S and increased shelf space from 40% to 65%.
- Improve the contribution of orgonised trade sales from 10% to 15%.
- Reduce the credit limit at OT BY 30%. And the credit terms 30 days.
- Won RING OF HONOR. Highest CEO

Responsibilities:

 .Managed a front line sales team of all channels DTS, OT, WHL in West, O.West & North Regions.
 Define the monthly target, objectives & allocate to the sales team.
 Execute the sales strategic plans to achieve monthly target & AOP volume.
 Execution of all trade deal promotions .
 Provide a high standards of customer services objectives & build a unique customer strong relationship.
 Execution of LTA’s.
 Execution of the DTS expansion plan and route re structuring.
 Proper stock controlled market place.
 Proper control of all receivables & collections.
 Coaching & training the sales team.
 Empowering, building trust & motivating the sales team