marwen louhichi

Managed Meta Ads lead generation campaigns for Dubai real estate projects, targeting high-intent local and international property investors.
Optimized CPL and lead quality by analyzing CTR, CPL, and conversion rates—aligning campaign performance with sales team KPIs.
Coordinated campaign timing with sales team around property launches, developer events, and high-season pushes.
Managed budgets across multiple active campaigns simultaneously, reallocating spend toward best-performing ad sets weekly.

Managed UK/US lead-gen PPC accounts (NDH Financial, Yuloans) . Fixed ATM tracking issues, corrected CRM data errors, implemented Transaction ID tracking, created TikTok AI avatar videos, and managed Pingtree/GCLID/WCLID/GBRAID integration.

In-house marketing unit of UK-based NDH Financial — driving lead generation and digital growth for UK financial services brands via Google, Meta, and TikTok.
Key win:
Reduced Google PPC CPA by 85%
Cut average CPA from £500 to £74.38 for UK IVA/debt solution campaigns while maintaining full FCA compliance.
Diagnosed and corrected a $33, 544 CRM revenue duplication error that was destabilizing Smart Bidding algorithms.
Engineered a retraction/re-upload plan to clean $71 K in faulty conversion data down to $37K accurate data, restoring tROAS performance.
Implemented transaction ID deduplication strategy in Google Ads to eliminate duplicate conversion signals.
Delivered technical specs for Google Ads API integration (GCLID/WCLID/GBRAID) to resolve iOS attribution gaps.
Produced high-engagement TikTok lead-gen content using AI avatar videos (HyGen), overcoming creative production bottlenecks.
Built and launched QuickCashDirect: full brand identity, landing page, 100% GCLID capture via Final URL Suffix, and automated bidding roadmap.

At Zerda Digital, I manage paid advertising campaigns across Meta and Google platforms for a variety of clients in different industries. My responsibilities include:

Planning, launching, and optimizing ad campaigns based on business objectives and KPIs

Creating campaign strategies tailored to client goals (traffic, leads, conversions, ROAS)

Managing budgets and scaling successful campaigns while reducing acquisition costs

Analyzing data using Meta Ads Manager and Google Ads/Analytics to improve performance

A/B testing creatives, copy, and targeting to maximize results

Collaborating with designers and account managers to align on client goals

Worked on accounts including Mabrouk.tn, Lexstart, Land Rover Tunisia, Wall Street English, and Antinomie

This role has helped me deepen my expertise in performance marketing and sharpen my analytical and strategic skills in e-commerce media buying.

Founded and managed AlateekGifts, a niche e-commerce store specializing in personalized gifts in Tunisia.
Handled all paid media efforts, launching Meta Ads campaigns with Arabic UGC creatives and seasonal messaging.
Achieved a 4.2x ROAS by testing full-funnel ad strategies, retargeting flows, and emotion-driven offers.
Managed product launches, ad creatives, customer research, and campaign analytics through Meta Ads Manager and GA4.

Improved client lead conversion rates by an average of 15% by building and implementing custom marketing automation workflows using GoHighLevel (GHL).
Established a marketing SaaS agency, successfully packaging and selling GHL-based automation solutions to e-commerce businesses to streamline their operations.

Tunisian premium olivewood kitchenware brand selling on Amazon USA.
Handshood (Amazon USA): Drove conversions for a Tunisian premium olivewood kitchenware brand via Meta DPA retargeting and product catalog campaigns.
Advised on product storytelling and brand positioning to strengthen emotional connection with customers.
Optigo

Full-service digital agency running Meta and Google Ads campaigns across e-commerce, automotive, real estate, education, legal tech, and banking.
Key win: Mabrouk.tn (E-commerce):
Achieved 4.2x ROAS and 3.8% CTR using Google PMax + Meta integrated campaigns.
Mubawab (Real Estate): Generated qualified B2B leads via Google Performance Max targeting property investors.
Wall Street English: Drove student enrollment growth through integrated Meta & Google Ads, capturing high-intent prospective students.
Wifak Bank: Improved banking lead quality using GA4, UTMs, and full-funnel attribution analysis.
Land Rover Tunisia: Generated showroom leads using video-based Meta ads.
Built Looker Studio + GA4 dashboards for real-time campaign reporting across all client accounts.

DTC e-commerce gift store — managed all operations and paid media.
Launched and operated a gift e-commerce store — managed product sourcing, branding, store setup, fulfillment, and all paid media.
Achieved profitable ROAS using Arabic UGC content across Meta and TikTok Ads.