Digital Marketing Consultant
Freelance
مجموع سنوات الخبرة :12 years, 4 أشهر
Full-fledged Digital Marketing consultation and social media management for various clients.
* Create content for current accounts for all relevant platforms reflecting brand image
* Asses & continuously improve fans engagement with the brand & content
* Formulate digital direction, executes on-line marketing plans and work with the Marketing department on
campaigns.
* Closely monitor social media moderation & assure Voice of Customers (VOC) are answered according to the
needed tone of voice
* Guide & train social media moderators in: Timely moderation with SLA, tone of voice and induction about new
campaigns & product launches
* Plan and execute all web, search engine operations (SEO) / search engine management (SEM), marketing
database, email, social media and display advertising campaigns.
* Ensure growth/ social metrics KPI met.
* Identify trends and insights, and optimize spend and performance based on the insights
* Analyze agency’s reports and reviews and recommend solutions to marketing managers for future improvements
Established and currently managing in-house Social Media department for Mazaya’s fashion division
* Assign necessary tasks to team members
* Lead execution for all Marketing activities
* Support, train and mentor a team of Social Media specialists
* Support project financial management, including budget tracking support and forecast inputs
* Lead cross-discipline teams to complete a variety of digital marketing projects (including content
development)
* Overseeing content developed for social media; such as Facebook, Instagram and Twitter
* Media list and influencer research across channels
* Develop strategy, tactics and build paid media campaigns for the brands
* Communication with global brand teams regarding the Marketing activities of the brands
* Research fashion brands, services, plans, competitors and target markets
* Ensure that projects are completed on time and within budget
* General team support as needed
* Oversee content creation for brands for all relevant platforms reflecting brand image
* Asses & continuously improve fans engagement with the brand & content
* Formulate digital direction, executes on-line marketing plans and work with the brand management department
on campaigns.
* Closely monitor social media moderation & assure Voice of Customers (VOC) are answered according to the
needed tone of voice
* Guide & train social media moderators in: Timely moderation with SLA, tone of voice and induction about new
campaigns & product launches
* Plan and execute all web, search engine operations (SEO) / search engine management (SEM), marketing
database, email, social media and display advertising campaigns.
* Ensure growth/ social metrics KPI met.
* Identify trends and insights, and optimize spend and performance based on the insights
across Marketing, PR, Corporate and HR departments on their digital activities
* Create content for Toyota & Lexus social media for all relevant platforms reflecting brand image
* Asses & continuously improve fans engagement with the brand & content
* Formulate digital direction, executes on-line marketing plans and work with the Digital Marketing Manager and
Communication Manager on campaigns and product category requirements.
* Take charge and work with call center team to manage the leads generated from online campaigns
* Closely monitor social media moderation & assure Voice Of Customers (VOC) are answered according to the
needed tone of voice
* Guide & train social media moderators in: Timely moderation with SLA, tone of voice and induction about new
campaigns & product launches
* Develop and plot digital touchpoints in a consumer decision journey.
* Translate data insights to improve digital touchpoints to improve ROI and help the marketing team to achieve
key KPIs (CTR, Sales leads, and engagement rates).
* The development of the best digital/on-line solution requires technical analysis, (feasibility) studies, a multi-
disciplinary approach and knowledge of basic digital/on-line principles, theories and concepts.
* Plan and execute all web, search engine operations (SEO) / search engine management (SEM), marketing
database, email, social media and display advertising campaigns.
* Perform regular social media listening related to our brand and products and monitoring local competitors &
global Toyota activities.
* Work closely with marketing manager to measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs).
* Ensure growth/ social metrics KPI met.
* Identify trends and insights, and optimize spend and performance based on the insights
* Work with Marketing team to plan and implement social/ digital activities to close the loop for entire Consumer
Decision Journey (CDJ) across all projects
* Overlook the development of new website, digital showroom application and mobile application
* Update current website content
* Create monthly newsletters for Customers, partners & employees.
* Manage financial payments of digital media partners, activities and plans.
* Analyze agency’s reports and reviews and recommend solutions to marketing managers for future improvements
across Marketing, PR, Corporate and HR departments on their digital activities
* Formulate digital direction, executes on-line marketing plans and work with the Marketing Managers on
campaigns and product category requirements.
* Take charge and work with call center team to manage the leads generated from online campaigns
3
* Develop and plot digital touchpoints in a consumer decision journey.
* Translate data insights to improve digital touchpoints to improve ROI and help the marketing team to achieve
key KPIs (CTR, Sales leads, and engagement rates).
* The development of the best digital/on-line solution requires technical analysis, (feasibility) studies, a multi-
disciplinary approach and knowledge of basic digital/on-line principles, theories and concepts.
* Plan and execute all web, search engine operations (SEO) / search engine management (SEM), marketing
database, email, social media and display advertising campaigns.
* Responsible for content management and marketing calendar.
* Work closely with marketing manager to measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs). Ensure growth/ social metrics KPI met.
* Identify trends and insights, and optimize spend and performance based on the insights
* Work with brand teams to plan and implement social/ digital activities to close the loop for entire Consumer
Decision Journey (CDJ) across all projects
* Analyze agency’s reports and reviews and recommend solutions to marketing managers for future improvements
Manage PR, Digital Research and Reputation Management departments
* Assign necessary tasks to team members
* Lead execution for all PR activities
* Overseeing the quality of service delivery in terms of efficiency and client satisfaction
* Support, train and mentor a team of PR specialists
* Support learning and satisfaction potential for client
* Support project financial management, including budget tracking support and forecast inputs
* Lead cross-discipline teams to complete a variety of digital marketing projects (including content
development)
* Overseeing content developed for social media; such as Facebook, Instagram and Twitter
* Media list and influencer research across channels
* Develop strategy, tactics and build paid media campaigns for clients
* Research clients' products, services, plans, competitors and target markets
* Meet clients for briefings and present proposals to clients for approval
* Ensure that projects are completed on time and within budget.
* Meeting clients to discuss strategy and report on progress
* Responding to clients' requests as they arise
* Taking part in pitches for new accounts
* General team support as needed
Manage Account Management, Digital Research and Moderation departments
* Assign necessary tasks to team members
* Lead execution for all digital marketing initiatives
* Overseeing the quality of service delivery in terms of efficiency and client satisfaction
* Support, train and mentor a team of Account Executives
* Support learning and satisfaction potential for client
* Support project financial management, including budget tracking support and forecast inputs
* Lead cross-discipline teams to complete a variety of digital marketing projects (including content
development)
* Overseeing content developed for social media; such as Facebook, Instagram and Twitter
* Media list and influencer research across channels
* Develop strategy, tactics and build paid media campaigns for clients
* Research clients' products, services, plans, competitors and target markets
* Meet clients for briefings and present proposals to clients for approval
* Ensure that projects are completed on time and within budget.
4
* Meeting clients to discuss strategy and report on progress
* Responding to clients' requests as they arise
* Taking part in pitches for new accounts
* General team support as needed
Manage Account Management team
* Taking part in managerial decisions and meetings
* Preparing and pitching for new contracts
* Lead execution for all digital marketing initiatives
* Create, source and manage content for social media; such as Facebook, Instagram & Twitter
* Deliver monthly marketing reports that will go to clients
* Media list and influencer research across channels
* Develop strategy, tactics and build paid media campaigns for clients
* Research clients' products, services, plans, competitors and target markets
* Meet clients for briefings and present proposals to clients for approval
* Ensure that projects are completed on time and within budget.
* Work flexibly to meet project deadlines.
* Meeting clients to discuss strategy and report on progress
* Responding to clients' requests as they arise
* General team support as needed
Lead execution for all digital marketing initiatives
* Create, source and manage content for social media; such as Facebook, Instagram & Twitter
* Deliver monthly marketing reports that will go to clients
* Media list and influencer research across channels
* Develop strategy, tactics and build paid media campaigns for clients
* Research clients' products, services, plans, competitors and target markets
* Meet clients for briefings and present proposals to clients for approval
* Ensure that projects are completed on time and within budget.
* Work flexibly to meet project deadlines.
* Meeting clients to discuss strategy and report on progress
* Responding to clients' requests as they arise
* Taking part in pitches for new contracts
* General team support as needed
Research clients' products, services, plans, competitors and target markets
* Meet clients for briefings and present proposals to clients for approval
* Brief colleagues, and work with them to plan and implement the best advertising solutions for the client
* Ensure that projects are completed on time and within budget.
* Work flexibly to meet project deadlines.
* Meeting clients to discuss strategy and report on progress
* Responding to clients' requests as they arise
* Taking part in pitches for new contracts
* Keeping records and handling invoices
in the Customized research department
* Worked on studies conducted for large corporations, such as Unilever and many more
* Prepared comprehensive market research reports for current clients
* Prepared analysis plans and tracker sheets
* Worked on editing questionnaires
* Attended meetings with current and potential clients
* Accomplished any given tasks and assignments assigned by the managers
* Completed tasks assigned by managers from other departments
Involved in increasing awareness of Gaiedco for Tourist Development
* Arranged and attended meetings with current and potential clients
* Worked on conducting research of the market through the internet
* Accomplished any given tasks assigned by the managers
in the Cash, Customer Service, Auto loan, Operations and Credit Cards departments
* Assisted the branch manager in several tasks
* Conducted a comparative study on the different kinds of credit and debit cards existing in several banks to
help improve the Credit Cards services and benefits
* Assisted tellers in the Cash department
* Assisted employees and customers in the Auto loan, Customer Services and Credit Cards and Operations
departments
* Accomplished any given tasks and assignments assigned by the manager and supervisors
EXTRA CURRICULAR ACTIVITIES Be
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Diploma,
