Consultant (freelance)
Santos Knight Frank
Total years of experience :12 years, 11 Months
Organized and supervised 3 key events for a global real estate company.
Oversaw branding, communication, and marketing automation for the launch of a prestigious London property, sponsorship of an international Rugby festival and hosting of a Corporate Social Responsibility (CSR) campaign.
• Increased brand exposure and reduced event expense by 12% thru negotiation with partners and suppliers, initiation of new creatives and branding opportunities (onsite
and offsite display) and optimization of digital marketing strategies.
Spearheaded all marketing activities, communication and corporate branding of the company.
Managed the marketing budget thru allocation of resources to targeted projects / events and
execution of campaigns that contribute into revenue, client growth, loyalty retention,
and new business opportunities.
Effectively implemented marketing strategies in B2B and B2C using content marketing, email marketing, CRM and social media marketing.
Facilitated global and local campaigns that drove sales revenue in collaboration with Ad agencies and stakeholders alongside cross-functional teams.
• Increased web sales by 48% utilizing multiple digital channels which resulted in highest recorded online revenue for the last 5 years.
• Played a major role in the global campaign that placed Etihad-Philippines in the top 6.
• Increased Facebook followers by 10% and Instagram followers by 20%.
• Strengthened Etihad’s position in the premium segment and increased 50% brand awareness thru strategic partnerships, networking, and managing quality relationships.
• Doubled the corporate and trade database within one year.
Provided customer support and technical expertise to direct customers and trade clients.
• Raised 40% client satisfaction using ticketing innovation that saved time and improved processes for the company.
Provided airline operations expertise and assistance to direct customers and trade clients of Kenya Airways, Mexicana and Royal Jordanian.
Sold land and tour packages for Walt Disney World properties to travel agent customers.
• Established good working relationships with customers resulting in 20% portfolio growth.
Completed my Master's in Business Management while working
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