Marketing Analyst CE-Photo
GfK North Africa
Total years of experience :12 years, 8 Months
• Reliable panel data of different product categories : Consumer
Electronics (PTV, CRT, DVD, AHS, PMP, Camcorder) & Photo
• Analyze data for countries managed by GfK: Morocco, Tunisia, Algeria and Senegal
• Identify trends and make recommendations
• Present the results to customers (Samsung, LG, Siera, Nikon…)
• Manage Customer Service for a portfolio of international clients
• Prospect potential customers interested by the panel’s subscription
• Create a monthly newsletter for clients
• Manage a portfolio of international clients
• Develop the business for Digital World products
• Analyze and monitor panels data
• Present the results to clients
• Conduct geomarketing surveys (Spectra)
AUCHAN : Construction of an assortment of 10 rays
BARILLA : Determination of six categories of priority stores
CDAC / CNAC : Overall view of commercial zonning
Etude PROXI : Overall view of convenience stores
• Identify appropriate consumer profiles
• Prospect potential customers to the commercialization of TD Online