Masarra Dwairi

Bringing executive-level thinking to every engagement able to lead end-to-end business needs assessments, define
strategic KPIs, and translate organizational goals into governed data frameworks that support confident, board-level
decision-making.
• Lead end-to-end Management Intelligence and Business Intelligence consulting engagements, helping
organizations build centralized, governed reporting ecosystems and establish a single source of truth across
ERP, operational, and external data sources.
• Design and implement enterprise Power BI solutions, executive dashboards, and KPI frameworks across
finance, commercial, operations, HR, and supply chain functions to support real-time strategic decision
making.
• Work across diverse ERP environments including SAP, Oracle, Microsoft Dynamics, and custom systems,
consolidating and transforming complex business data without requiring major ERP replacement initiatives.
• Develop scalable Management Intelligence frameworks covering data governance, analytical modeling,
reporting automation, visualization standards, and executive decision-support processes to accelerate digital
transformation initiatives.
• Deliver advanced financial and operational analytics including P&L reporting, EBITDA analysis, market
intelligence (IQVIA/IMS), demand forecasting, working capital tracking, costing models, and investment
evaluation tools.
• Automate enterprise reporting workflows using Power Query, DAX, SharePoint, and Power Automate,
reducing manual reporting effort while improving reporting accuracy, scalability, and stakeholder alignment.

• Led the strategic direction and execution of Management Intelligence and enterprise analytics initiatives
across MS Pharma, aligning reporting capabilities with organizational goals and strategic priorities.
• Oversaw the development and expansion of the MS Pharma Management Intelligence Power BI Application
(MAiN App), standardizing enterprise reporting and data accessibility across multiple business functions.
• Managed integrated reporting streams across finance, commercial, operations, HR, and HSE functions,
continuously enhancing reporting capabilities, KPI visibility, and analytical depth.
• Directed and mentored a team of analysts and data science professionals, fostering a culture of innovation,
continuous improvement, and data-driven decision-making.
• Implemented governance frameworks, automated reporting models, and advanced analytical solutions using
Power BI and related technologies to ensure reporting integrity, scalability, and operational efficiency.
• Delivered executive dashboards, board-level presentations, and strategic operational insights by integrating
Power BI with advanced Excel models to support planning, performance management, and self-service
analytics.

• Developed and managed the MAiN App (Power BI), integrating reporting across financial, commercial,
operations, HR, and HSE areas to standardize data access and support strategic priorities.
• Created and maintained key reports such as product master, in-market/to-market sales, IQVIA analysis,
inventory & procurement, and receivables (NWC).
• Implemented data governance and automated models, ensuring integrity, accuracy, and security while
streamlining data collection for current, forecast, and historical reporting.
• Performed advanced data analysis and modeling, building calculation models and intuitive Power BI
visualizations to uncover trends and drive data-driven decision making.
• Delivered executive reporting and self-service tools, preparing board presentations, integrating Power BI
with Excel, and enabling users to explore insights independently.
• Led training and continuous improvement, conducting Power BI/Excel workshops, onboarding new hires,
and refining MAiN App reports while aligning factory plans with company strategies

• Managed operational, financial, and non-financial reporting across subsidiaries, building consolidated
business models and tracking deviations to recommend corrective actions.
• Collected and analyzed monthly data using Excel, Power BI, Access, and PowerPoint to support
departmental and corporate performance reviews.
• Conducted international market (IMS) analysis, delivering forecasts, overviews, and insights to guide
commercial strategy.
• Designed dashboards and board presentations, combining sales, profit, pipeline, and market data for
executive decision-making.
• Led cost analysis and long-term financial planning, including 5-year business plans, COGs calculations, and
partner presentations; developed workflows and integrated models for planning and investments.
• Supported feasibility studies, factory plan evaluations, and budget/ERP preparation, ensuring alignment
with strategic and operational goals.

• Collected and reported monthly operational, financial, and non-financial data across subsidiaries in the
Middle East, Africa, and Turkey, covering sales, productivity, supply chain, regulatory, R&D, and
forecasting.
• Built combined-consolidation business models, integrating raw data with advanced calculations to
support strategic decision-making.
• Conducted business reviews, analyzing actual vs. target performance and recommending corrective
actions in sales, marketing, and operations.
• Performed international market (IMS) analysis for the META region, delivering forecasts, market
overviews, and improvement recommendations.
• Prepared board presentations with sales, pipeline, registration, and market insights, ensuring leadership
had timely, data-driven updates.
• Led cost analysis, feasibility studies, and production plan evaluations, aligning factory and investment
plans with corporate strategies while maintaining accurate reporting databases.

• Collected, analyzed, and reported monthly, quarterly, and yearly performance data across sales,
marketing, production, regulatory, and R&D, creating detailed Excel and PowerPoint models.
• Conducted business reviews to track targets, identify deviations, and recommend corrective actions.
• Performed international market (IMS) analysis, providing forecasts, market overviews, and trend-based
recommendations to optimize performance.
• Led cost analysis, feasibility studies, and documentation, maintaining accurate databases and supporting
strategic decision-making.

• Learned about various international inspection tests, such as tensile strength testing and dimensional
analysis, used to ensure conformance to Jordanian and international standards for mechanical products.
Gained valuable insights into the practices of the Mechanical Laboratories Department and the Jordan
National Metrology Institute.