Mashal Hussain, Marketing Executive

Mashal Hussain

Marketing Executive

Regionality Group of Companies LLC

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Master, Mass Communication
Expérience
7 years, 5 Mois

Partager Mon CV

Empêcher usager


Expériences professionnelles

Total des années d'expérience :7 years, 5 Mois

Marketing Executive à Regionality Group of Companies LLC
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis juin 2022

Strengthened brand awareness and established valuable client relationships at Joone Pakistan and Nabta Health. Conducted extensive market research for Japan, CIS regions, and GCC, resulting in research reports for business expansion. Prepared business presentations, managed social media content and promotions, collaborated with influencers and brand partnerships for audience growth. Maintained ongoing PR relations, developed efficient marketing strategies for diverse industries, and created compelling marketing collateral. Orchestrated marketing campaigns and provided support to new invested companies with website content creation with creatives and aesthetics, basic graphic design and video production using Canva.
Key Achievements
- Built strong social media presence, increasing followers & brand recognition.
- Implemented effective website content strategy, driving traffic & enhancing user experience.
- Enhanced brand image for sister companies & projects through strategic marketing campaigns.
- Generated leads through digital marketing and successful Facebook ad campaigns.

Blog Content Creator à Instagram
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis janvier 2017

Over 11.4k followers with active audience engagement on Instagram.
Researched and developed content for the account, leveraging data analytics.
Featured numerous times on Dawn.com, for personal photography shots.
Brand ambassador and paid partner for GymArmor and various other brands.
Featured in multiple online magazines and Instagram accounts.
Interacted and hosted international renowned travel bloggers/ vloggers for over 4 years.

Events Organizer & Art Teacher à Freelance
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis janvier 2023

As a passionate and energetic woman working in the corporate world five days a week, I pursue my love for art through a part-time freelance role on weekends. In this capacity, I co-host events with a partner, welcoming 50-60 attendees every weekend. I collaborate with fine dining restaurants in Dubai, providing art supplies and setting up the space for a creative atmosphere. Additionally, I curate food and drink arrangements to enhance the artistic experience. My skills in communication and management aid in teaching beginners Acrylic paintings with helpful references, making art accessible and enjoyable for all.

Content Creator à BBC
  • Pakistan - Hyderabad
  • octobre 2021 à avril 2022

As a Video Content Creator at BBC Urdu, I specialized in crafting engaging videos that spotlight Pakistan and the UAE. My role involves conceptualizing, developing, and delivering short videos, including high-quality travel videos that showcase various destinations, attractions, and cultural experiences. I conducted in-depth food reviews, captured the diverse culinary flavors of different regions. Utilized visual storytelling techniques, I captivated audiences and delivered compelling narratives. Throughout my work, I upholded BBC guidelines, maintained high standards of professionalism, accuracy, and integrity.

Social Media Manager à Govt of Sindh
  • Pakistan - Karachi
  • juillet 2020 à juillet 2021

In my previous role as a Social Media Manager, I successfully managed daily social media activities and uploads for the organization. I was responsible for writing and publishing regular posts, with a focus on irrigation and plantation developments within the region. I collected daily data points and presented them in well-structured research documents for both management and social media users. Moreover, I organized and optimized the organization's social media handles to enhance the brand's online presence and engagement.

Media Team & Artist Management à Lahooti
  • Pakistan - Hyderabad
  • janvier 2017 à janvier 2019

Managed artist logistics and backstage for an international music, art, and dance event in Hyderabad. Oversaw smooth transitions between performances, supported artists, and facilitated live broadcasting of testimonials. Contributed to the event's success through efficient execution and enhanced experiences for all.

Éducation

Master, Mass Communication
  • à University of Sindh
  • janvier 2020

Specialties & Skills

Content Creation
Advertising
Communications
Public Relations
Event Management
communication
Microsoft 360

Langues

Anglais
Expert
Urdu
Langue Maternelle

Loisirs

  • Painting, Visiting Art Galleries, building connections, food, travel, photography, content creation