Marketing Executive
Regionality Group of Companies LLC
Total years of experience :7 years, 5 Months
Strengthened brand awareness and established valuable client relationships at Joone Pakistan and Nabta Health. Conducted extensive market research for Japan, CIS regions, and GCC, resulting in research reports for business expansion. Prepared business presentations, managed social media content and promotions, collaborated with influencers and brand partnerships for audience growth. Maintained ongoing PR relations, developed efficient marketing strategies for diverse industries, and created compelling marketing collateral. Orchestrated marketing campaigns and provided support to new invested companies with website content creation with creatives and aesthetics, basic graphic design and video production using Canva.
Key Achievements
- Built strong social media presence, increasing followers & brand recognition.
- Implemented effective website content strategy, driving traffic & enhancing user experience.
- Enhanced brand image for sister companies & projects through strategic marketing campaigns.
- Generated leads through digital marketing and successful Facebook ad campaigns.
Over 11.4k followers with active audience engagement on Instagram.
Researched and developed content for the account, leveraging data analytics.
Featured numerous times on Dawn.com, for personal photography shots.
Brand ambassador and paid partner for GymArmor and various other brands.
Featured in multiple online magazines and Instagram accounts.
Interacted and hosted international renowned travel bloggers/ vloggers for over 4 years.
As a passionate and energetic woman working in the corporate world five days a week, I pursue my love for art through a part-time freelance role on weekends. In this capacity, I co-host events with a partner, welcoming 50-60 attendees every weekend. I collaborate with fine dining restaurants in Dubai, providing art supplies and setting up the space for a creative atmosphere. Additionally, I curate food and drink arrangements to enhance the artistic experience. My skills in communication and management aid in teaching beginners Acrylic paintings with helpful references, making art accessible and enjoyable for all.
As a Video Content Creator at BBC Urdu, I specialized in crafting engaging videos that spotlight Pakistan and the UAE. My role involves conceptualizing, developing, and delivering short videos, including high-quality travel videos that showcase various destinations, attractions, and cultural experiences. I conducted in-depth food reviews, captured the diverse culinary flavors of different regions. Utilized visual storytelling techniques, I captivated audiences and delivered compelling narratives. Throughout my work, I upholded BBC guidelines, maintained high standards of professionalism, accuracy, and integrity.
In my previous role as a Social Media Manager, I successfully managed daily social media activities and uploads for the organization. I was responsible for writing and publishing regular posts, with a focus on irrigation and plantation developments within the region. I collected daily data points and presented them in well-structured research documents for both management and social media users. Moreover, I organized and optimized the organization's social media handles to enhance the brand's online presence and engagement.
Managed artist logistics and backstage for an international music, art, and dance event in Hyderabad. Oversaw smooth transitions between performances, supported artists, and facilitated live broadcasting of testimonials. Contributed to the event's success through efficient execution and enhanced experiences for all.
