Manager - Sales & Marketing
LeCiel Trading & Contracting W.L.L
Total years of experience :14 years, 1 Months
Establish a new venture in Import and distribution of perishables, penetrate the market by eliminating organized and unorganized competition.
Developing infrastructure, establishing a supply chain, developing vendors and establishing a clientele by means of traditional sales visits and digital marketing.
Controlling stock, overseeing and organizing import procedures, forecasting demand and controlling the supply to suffice the demand to minimize wastage and rejections.
Achieved revenue of QAR 700, 000 per month with the team, 5 months after starting up.
Leading the division in all aspects. Maintaining a balanced Revenue to profit margin, controlling infrastructural and resource costs, responsible for the PnL and controlling operational costs.
Studying the market for a retail venture and implementing a go to market strategy along with a plan for distribution & sales.
Implementing a technical backbone for the venture, integrating an end to end solution and creating monthly marketing strategies and promotions based to increase revenue and maximize brand visibility.
Performing ATL & BTL activities, monthly reports, extracting data from sales, exploring new market sectors and avenues to increase revenue and profit margins & develop content and design for all marketing & branding collaterals.
Establishing strategic tie-ups with housing and commercial complexes, star hotel properties to provide our products, maintain such key accounts by maintaining and maximizing revenue and capitalizing every business opportunity.
Monitoring and improvising daily operations streamline logistics and ensure effective retail planning to cut down costs of operations, human resources and infrastructural needs by more than 20%.
Spokesperson for the organization, organizing interviews, speaking to journalists, issuing press releases, handling media relations and P.R. agencies and controlling all content to be published, posted or used for marketing collaterals.
Introduced a new division for corporate gifting based on the market research and achieved revenue of USD 20, 000 per month.
Developing the E-commerce website, maintaining the website, implementing new features, functionalities and working on the android app for development and maintenance.
Making investor decks and presenting early pitches to potential investors for funding.
Organizing and coordinating property expos, public events, institutional events and college festivals.
Generating sponsorship, sales of ground spots for stalls, celebrity management and manpower services.
Web and Graphic Designing, Web development and intermediate level app development.
The grading system was 10 point GPA My score: 6.78/10
