massoud mohammad, Company sales manager

massoud mohammad

Company sales manager

napco

Location
Lebanon
Education
Bachelor's degree, Business
Experience
33 years, 1 Months

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Work Experience

Total years of experience :33 years, 1 Months

Company sales manager at napco
  • Saudi Arabia - Jeddah
  • My current job since September 2011

• Manage and train in the field a team of 45 salesmen 6 supervisors 4 field sales managers.
• Responsible for annual and monthly sales targets by area.
• Implementing original sales strategies to meet exceptional results and hit KPIs
• Handel Key accounts annual agreements.
• Responsible for increasing market share of paper and non-paper products for “SANITA”
• Monitor competitor’s activities.
• Responsible for developing various trade channels and strengthen the relationship with key account customers to increase company sales and profitability.
Key Achievements:
• Increased sales by 20%
• Increase visibility in key accounts which reflect clearly on market share

Head of business unit at Bawardi Group
  • United Arab Emirates - Dubai
  • June 2008 to July 2011

June 2008 to July 2011- Alba international (Albawardi Group KSA), Dubai - Business unit manager
• Handle and Lead team of 50 employees
• handle the company business in UAE
• Handel the P&L and Business plans.
• Handle key accounts annual agreements
• Review all direct reports pertaining to accounting, shipping, production, and stocks.
• Review organizational chart and fill all vacant positions to ensure smooth and better service as well as coverage.
• Work closely with suppliers to create new lines of products fulfilling our markets requirements
• Manage the relationship with all key customers, through close follow ups with key account managers, by applying a reporting system that can update us on customers’ history and data information.
• Handle all key accounts annual agreements.
Key achievement:

• Producing carreffour Geant and sharjah Coop Private Labels of Towels and Bed sheets.
• Establish Export Business for fabrics and Tools to Africa.

sales director - MENA at Delmonte
  • United Arab Emirates - Dubai
  • January 2007 to May 2008

• Handle distribution and market coverage in all trade channels both numeric and weighted distribution.
• On field activities to increase coverage and distribution, as well as merchandising.
• Handle annual budget and promotional calendar for key accounts.
• Manage the relation with Distributors.

Key achievement:
• Penetrating the Iranian Market Increasing market share.
• Increasing total sales by 25 %.

Regional Manager at California Garden , LEVANT, UAE, Iraq, Oman and Kuwait.
  • United Arab Emirates - Dubai
  • April 2002 to December 2006

• Manage the relation with Distributors. INCLUDING THE SALES FORCE FIELD TRAINING
• Responsible for annual and monthly sales targets by area.
• Responsible For annual and monthly Marketing expenditure BTL
• Implementing original sales strategies to meet exceptional results and hit KPIs.
• Handel Key accounts annual agreements.
• Responsible for increasing market share weighted and numeric.
• Monitor competitor’s activities.
• Responsible for developing various trade channels and strengthen the relationship with key account customers to increase company sales and profitability.
• Assisted AL AQILI group, Americana Distributer, in UAE and Iraq to establish Retail chain city center Erbil
• Got all the governmental approvals/ licenses for the project which does exist now in Kurdistan.
• Worked with the group on distributing Gallaher brand of cigarettes by establishing full distribution operations based on direct distribution in Kurdistan- Iraq, and direct sales to wholesalers in Baghdad, Basra and Mousil.
Key achievement:
• Increasing Market share in all my Markets.
• Increasing Prices and Profitability in all my markets.

Regional sales manager at Nagi Group - Arabian Food Supplies – MARS - EFFEMEX - sigalah
  • Saudi Arabia - Jeddah
  • November 1997 to February 2002

• 1997, junior sales supervisor looking after wholesale in Jeddah.
• 1998 promoted to sales supervisor.
• 2000 promoted to key account manager.
• 2001 promoted to sales manager in house of Nagi. Managed Dammam Branch participating in restructuring Sigalah Group the sole agents of large range of products (Food, Non-food, Confectionery, and cigarettes).
• 2002 Promoted to Regional sales manager to handled the whole Eastern Province in Sigalah group responsible for the food, non-food and cigarettes division in few branches Dammam and Hassa

Main responsibilities:

• Responsible for annual and monthly sales targets by area.
• Implementing monthly marketing budget and activities.
• Implementing original sales strategies to meet exceptional results and hit KPIs.
• Handel Key accounts annual agreements.
• Responsible for increasing market share weighted and numeric.
• Monitor competitor’s activities.
• Responsible for developing various trade channels and strengthen the relationship with key account customers to increase company sales and profitability.

Main achievement:

• Increasing the sales DRASTICALLY
• Increasing distribution DRASTICALLY Numeric and weighted.
• Increasing market share.

sales manager at Granama group
  • Lebanon - Beirut
  • January 1991 to September 1997

• 1991 - 1993 GRANAMA Advertising and Marketing Group Sales coordinator
• 1993 - 1994 Sales Manager of Intermedia, a member of Granama
• 1994 -1995 Sales Manager of Promo Plus, established by Beirut Coops and Granama Group
• 1995- 1997 Dealt with Regie Generale De Publicite (Division of Promo Plus ) to act as a sole agent for publicities of VOP and Hot FM, two local radio stations in Lebanon

Education

Bachelor's degree, Business
  • at Beiruth Arab univercity
  • June 1999

Specialties & Skills

Maintaining Business Relationships
Identifying New Business Opportunities
Negotiation
Sales Driven
abel to work under presure

Languages

English
Expert

Training and Certifications

yes (Certificate)
Date Attended:
March 1999
Valid Until:
March 1999
yes (Certificate)
Date Attended:
September 1997
Valid Until:
October 1997
yes (Certificate)
Date Attended:
October 1998
Valid Until:
October 1998
yes (Certificate)
Date Attended:
March 2003
Valid Until:
March 2003
yes (Certificate)
Date Attended:
February 2001
Valid Until:
February 2001
yes (Certificate)
Date Attended:
May 1998
Valid Until:
May 1998