Mathieu Lebettre

Product development and introduction
 Market watch, benchmark
 Briefs and follow-up with agencies to design documentations, brochures and leaflets…

Project Manager « new distribution concept »
 Definition and ownership of 3 different shop concepts aiming at professionnals and end users.
 Upgrading of exisiting network of independent retailers to the new concepts
 Definition of merchandising plan, product assortment, creation of specific displays &
POSM…
 Management of implementation Roll Out project in all GCC (30 pers involved); reporting

2008/2010 La Seigneurie Caraïbes (Guadeloupe) -PPG Industries
Regional Manager St Martin & Northern Islands based in St Martin (French West Indies)
• Development of the decorative market (Contractors, Distributors, Projects)
• Market Survey on Northern Islands (Antigua & Barbuda, St Kitts&Nevis, Dominica )
• Management of St Martin Trade Center as a profit center (Turnover: 0, 8M€, team of 3)
• Definition and implementation of communication and marketing plan on the area

2006/2008 Companie Equatoriale des Peintures (Cameroon) - PPG Industries
Sales Executive Republic of Congo based in Pointe Noire
• Canvassing this new direct market for the company based in Cameroon, Sales developement
• Set up a new pricing strategy for this market; manage products stocks and orders from Douala.
• Technical recomendations and quotation on 5 brands on 3 different paint markets (decorative, car
refinish, PMC)
• Turnover doubled in 2 years, prepare the ground for the set up of a PPG subsidiary