Mathqal Alenzi, Senior Strategy Management Analyst- Office of Strategy Management

Mathqal Alenzi

Senior Strategy Management Analyst- Office of Strategy Management

ARASCO

Lieu
Arabie Saoudite - Riyad
Éducation
Master, Marketing
Expérience
15 years, 9 Mois

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Expériences professionnelles

Total des années d'expérience :15 years, 9 Mois

Senior Strategy Management Analyst- Office of Strategy Management à ARASCO
  • Arabie Saoudite - Riyad
  • Je travaille ici depuis novembre 2016

-Strategy Development.
-Balanced Scorecard Management.
-Organizational Alignment.
-Planning & Budgeting.
-Human Capital Alignment.
-Strategic Communication.
-Initiative Management.
-Strategy Review Process.

Planning & Research Manager à ARASCO
  • Arabie Saoudite - Riyad
  • avril 2014 à octobre 2016

Sales planning and budgeting:
- Coordinate Annual Sales Planning and Budgeting
- Custodian of the Annual Sales and Marketing Budget, and provide periodic (Monthly, Quarterly, Half-Yearly) review of actual performance vs. Actual.
- Maintain MIS for the Sales and Marketing Department
- Responsible for assessing the monthly forecast figures from the sales teams and finalizing the forecast with Vice President - Sales & Marketing.
- Consolidate sales plans by product-line & SKU, and provide sales forecasting input to S&OP function.

Market Information collection for decision making:
- Initiate and co-ordinate market research for the Department either by own initiative or following request of Vice President - Sales & Marketing.
- Assimilate market information and internal sales information to derive inferences for decision making.
- Coordinate with R&D team and customers to understand customer economics which can be used for product design and marketing.

Strategy Formulation & Implementation:
- Conduct Strategic Analysis to Develop the Strategy.
- Translate the Strategy by contributing to the development of strategy map, objectives, KPIs, targets.
- Develop the Plan by helping to identify strategic Initiatives, allocate budgets and Ownership.
-Prepare, organize, and conduct of Monthly BSC review meetings.
-Support the review process and the follow-up actions.

Senior Marketing Analyst à Saudi Industrial Development Fund (SIDF)
  • Arabie Saoudite - Riyad
  • avril 2009 à mars 2014

- Evaluate potential projects seeking loans from SIDF and provide clear recommendations to their viability from marketing stand.
- Conduct marketing studies to industrial sectors and update them from time to time to check the possibility/viability of future SIDF participation in financing new projects in these specific sectors.
- Conduct marketing consultancy to operating projects financed by SIDF particularly those that encounter difficulties and request re-scheduling.
- Investigate the industrial investment opportunities available for establishing a national factory to produce promising product(s)
- Study the export markets and the opportunities for local factories to export and help sponsors in designing the appropriate export strategies.
- Development of Saudi calibers in marketing fields.

Marketing Coordinator à Dar Alarkan Real Estate Development Company
  • Arabie Saoudite - Riyad
  • août 2008 à mars 2009

Developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

Éducation

Master, Marketing
  • à Brunel University, London- UK (Sponsored by Saudi Industrial Development Fund).
  • septembre 2011

Modules Includes: Marketing Communication, Strategic Marketing, Managing Retailing, International Marketing, Understanding business and Management Research.

Diplôme, Pre-Master Program
  • à London International College of Business and Technology.
  • septembre 2010

Modules Includes: Managing Information with Technology, Management, Research Methods, Interactive Learning Skills and Communication.

Baccalauréat, Marketing
  • à King Fahd University of Petroleum & Minerals, Dhahran- Saudi Arabia.
  • août 2008

Modules Includes: Strategic Marketing, Feasibility Study, Brand Management, Principle of Economic (Macro& Micro), Research Method, Principle of Management, Financial Accounting, Managerial Accounting, Fundamentals of Corporate Finance.

Specialties & Skills

Strategy Mapping
Balanced Scorecard
Analysis
Management Consulting
Microsoft Office
Team Work
Analytical
MS-Excel, MS- PowerPoint, MS- Word, MS- Outlook

Langues

Anglais
Expert
Arabe
Langue Maternelle

Formation et Diplômes

Leading Teams for Emerging Leaders (Formation)
Institut de formation:
London Business School
Date de la formation:
September 2018
Kaplan-Norton Balanced Scorecard Certified Graduate (Certificat)
Date de la formation:
April 2016
Palladium's Kaplan-Norton Balanced Scorecard Certification Boot Camp training (Formation)
Institut de formation:
Palladium, USA
Date de la formation:
December 2015
Measuring and Learning with KPIs (Formation)
Institut de formation:
The KPI Institute
Date de la formation:
August 2014
Managing and improving individual performance (Formation)
Institut de formation:
The KPI Institute
Date de la formation:
August 2014
Future Leader with Strategic Thinking (Formation)
Institut de formation:
Arasco Management Institute
Date de la formation:
March 2015
Intensive 5 days, Executive Education, “Market Driving Strategies”. (Formation)
Institut de formation:
London Business School, London, UK.
Date de la formation:
November 2013
Defining and Executing the Consumer Marketing Strategy: From Plans to Measurable Results (Formation)
Institut de formation:
Management Center Europe (MCE). Brussels, Belgium.
Date de la formation:
December 2012