maurice andraos, Senior Marketing Director

maurice andraos

Senior Marketing Director

Unimar WWTrade

البلد
كندا
التعليم
ماجستير, MBA Finance and Marketing
الخبرات
28 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :28 years, 5 أشهر

Senior Marketing Director في Unimar WWTrade
  • كندا
  • أشغل هذه الوظيفة منذ سبتمبر 2015

• Leverage company success implementing high impact business strategies for an investing company in the imported CPG industry from Europe and the Middle East
• Use sophisticated insight to select suppliers and brands that fill consumers and HORECA needs gap.
• Innovatively develop a private label food CPG for the ethnical market channels.
• Build a highly effective operation tactfully appointing National distributors.

Managing Director في DMM Ltd
  • المغرب - الدار البيضاء
  • يوليو 2011 إلى أغسطس 2015

• Spearheaded business success developing a new distribution and marketing company of branded international packaged goods including: Heinz, Unilever, Kellogg's, Vileda, SC. Johnson and specialty cosmetic products.
• Maximized business profits tripling sales in less than 3 years facilitating growth above industry margin.
• Expanded business horizons achieving dominant MS percentage in most categories.
• Enhanced operational impact developing the food service department with focus on HORECA needs initiating the CRM dept.
• Successfully integrated DMM with 3 PL provider, including ERP, inbound, outbound and invoicing.
• Recognized as 4 time pitch winner acknowledging DMM major international brands commercialisation.
• Sustained distribution sales relentlessly negotiating with key principals achieving high levels of A&P support.
• Comprehensively drove operations implementing sister distribution company (Bel Cheese, Ferrero), Salesforce.com within commercial department and built the food service department for Heinz/Leche Pascual.
• Raised equity funds from angel private investors against discounted cash flow business plan and successfully sold the company.

Regional General Manager في SC. Johnson
  • المغرب - الدار البيضاء
  • يوليو 1999 إلى يونيو 2011

• Streamlined business success adjusting the SCJ business model from low export base to in-market business building.
• Fostered extensive growth collaborating with exclusive partners to build the distribution network across 12 countries.
• Built SCJ core categories through equity building (ATL/BTL), distribution (driving ND & WD) and TTL campaigns.
• Expanded revenue base acquiring and integrating new brands (e.g. Baygon from Bayer & Kiwi shoe care from Sara Lee).
• Improved overall performance successfully implementing LEAN 6 SIGMA in the new SCJ aerosols factory.
• Through dedicated leadership selected as regional general manager to manage West Africa business change model.
• Strategically oversaw the community “Give back” budget and initiated high impact co-marketing with the UN.

Regional Sales and Marketing Manager في Ericsson Mobile Phones SA
  • الإمارات العربية المتحدة - دبي
  • يناير 1996 إلى يونيو 1999

• Led company mission as the first to launch Ericsson mobile phones in MENA (12 countries) through a network of exclusive distributors.
• Secured a 33% MS within 2 years against Nokia & Motorola through highly effective marketing and regional sponsorship (Claudia Shiffer).
• Recognized sales expert, relentlessly negotiated 100K+ units sales to a single operator in a highly competitive market

الخلفية التعليمية

ماجستير, MBA Finance and Marketing
  • في Ecole Nationale Des Ponts et Chaussées, International Business School
  • يوليو 2008
بكالوريوس, Industrial Engineering
  • في University Of Montreal
  • ديسمبر 1991

Major in project management

Specialties & Skills

Sales & Marketing Planning
Operation
Management
Food Distribution
Accounting
Sales & Operation Planning
Creating private labels
FMCG Marketing
P&L Management

اللغات

العربية
متمرّس
الانجليزية
اللغة الأم
الفرنسية
اللغة الأم
الاسبانية
متمرّس

العضويات

Canada Professional Engineering Association
  • Industrial
  • January 1992
American Chamber Of Commerce
  • active
  • January 1999
Alliance Francaise de Toronto
  • active
  • November 2015

التدريب و الشهادات

6 Sigma (تدريب)
معهد التدريب:
Omnex
تاريخ الدورة:
December 2015
المدة:
45 ساعة
Sales & Operation Planning (تدريب)
معهد التدريب:
Oliver Wight
تاريخ الدورة:
July 2008
المدة:
60 ساعة
Negotiate under pressure with KA (تدريب)
معهد التدريب:
CEGOS France
تاريخ الدورة:
September 2011
المدة:
45 ساعة

الهوايات

  • Real Estate