Max Munaf, Group General Manager

Max Munaf

Group General Manager

Power Group of Companies

Location
United Arab Emirates
Education
Master's degree, International Business Management
Experience
21 years, 0 Months

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Work Experience

Total years of experience :21 years, 0 Months

Group General Manager at Power Group of Companies
  • United Arab Emirates - Dubai
  • My current job since August 2017

Increase management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff

Managing Director at Ambienz Building Maintenance Services
  • United Arab Emirates - Dubai
  • My current job since January 2012

Highlights:
• Recruited by the Group Chairman to start a new business line from ground zero - Established and launched the venture which now has an annual turnover of AED +44 million.
• Built a workforce of 700+ personnel to provide a range of facility management services through speedy sourcing, recruitment, training and deployment.
• Achieved flawless integration of the large multinational workforce in multi-tiered payroll brackets by implementing a framework of HR policies and procedures fully compliant with statutory requirements.
• Implemented a complete cloud based ERP process covering all aspects of human capital management - recruitment, orientation, training and performance management - providing the board with accurate data on costs and performance against revenue.
• Implemented strategic marketing plans leveraging digital marketing strategies and captured substantial market share in a short span of time.
• Delivered year-on-year sales growth of 25% for 4 consecutive years reaching AED 40 million by the fourth year.
• Implemented technology driven initiatives and process improvements to achieve annual cost reduction of 30% equaling AED 650K.

Key Responsibilities:
• Manage the delivery of a wide range of facility management services including soft services, housekeeping, maintenance, AMC management and static security services.
• Supervise a workforce of 750+ ensuring optimum and effective utilization by developing and implementing work plans, schedules and workflows to meet expectations of all clients.
• Develop and implement long and short term strategic plans, budgets and coordinate smooth implementation to achieve all predefined business objectives.
• Track markets and identify new business opportunities and competitor threats to formulate effective strategies to grow the company’s business across target business segments.
• Build and sustain good relations with key decision makers of client organizations, suppliers and service providers as well as government agencies ensuring sustainable business operations and growth.

Managing Director at Brightway Cleaning Services
  • United Arab Emirates - Dubai
  • June 2009 to December 2011

Highlights:
• Succeeded in delivering consistent double digit year-on-year business growth achieving all financial goals established by the company’s board.
• Executed assertive sales and marketing initiatives which delivered 35% revenue growth in the first year over the previous year adding AED 1.9 to the annual turnover.
• Managed consistent high standards of excellence in service delivery contributing to contracts renewals with 85% client retention.
• Acquired high profile clients including McDonald’s, Gargash Enterprises and NMC Hospitals Group and improved market perception of the company.
• Improved cash flow by revamping accounts receivables procedures and practices and achieved liquidation of AED 3.3 million in outstanding receivables.
• Formulated human resources strategies enabling recruitment and retention of employees fully adhering to complex standards required by the Ministry of Labor and UAE Immigration.

Key Responsibilities:
• Took charge of a young startup company, prepared the company’s vision statement and ensured lucid communication of the vision to all stakeholders, business partners and employees.
• Led the process of developing integrated functional strategies leveraging subject matter expertise and facilitated achievement of all financial and operational goals.
• Developed and implemented business development strategies and plans to acquire new customer accounts as well as to grow business with existing accounts to achieve all company goals and objectives.
• Planned, mobilized, deployed and monitored utilization of resources for smooth and efficient business operations providing high standards of service to customers.
• Liaised with customer and client accounts ensuring prompt and courteous attention to all requests and queries leading to customer satisfaction, loyalty and retention.

Director of Sales at Infinity Homes International Real Estate
  • United Arab Emirates - Dubai
  • May 2007 to May 2009

Highlights:
• Sold off plan and ready property with a total value of USD 50 million in 2 years including residential and commercial property valued at USD 11 million in 2007.
• Secured several key investments with a cumulative value of over USD 16 million by conducting road shows and participating in live radio and TV shows in West Africa and East Africa.
• Developed and executed several sales promotion campaigns in Dubai and exceeded the sales target established by the CEO by over 50% in both the years.

Key Responsibilities:
• Managed marketing and sales of a portfolio of commercial and residential real estate in Dubai focusing on the markets in the UAE as well as West Africa and East Africa.
• Formulated and implemented customized marketing strategies and sales plans to achieve sales volumes, revenues and profits aligned to organizational goals and objectives.
• Drove sales of the company’s Dubai real estate portfolio in West Africa - Nigeria and Ghana and East Africa - Kenya, Tanzania and Uganda by organizing and conducting road shows and participation in radio talk shows and live TV shows.
• Conducted real estate sales and marketing training programs for the company’s business partners and facilitated certification by Real Estate Regulatory Authority (RERA) in Dubai UAE.
• Participated in the development of high impact marketing collaterals including brochures and presentations for presenting the portfolio effectively to prospective buyers and investors.
• Provided consultancy to prospective buyers and investors on the real estate market in Dubai and supported investment decisions by customers meeting their requirements while achieving company business objectives.

Director – Sales and Marketing at Logix Trading Company
  • Pakistan - Karachi
  • April 2003 to March 2007

Highlights:
• Established strategies and procedures for promoting international trade and generated revenues of over USD 50 million across a period of 3 years.
• Successfully executed a single contract with the Grain Board of Iraq for shipment and supply of 30, 000 metric tons of rice to Iraq from Pakistan.
• Imported ICUMSA 45 sugar from Brazil and Thailand and created distribution channels to achieve sales target in Pakistan

Key Responsibilities:
• Managed high volume international trade in commodities focusing on export of rice from Pakistan and import of sugar from various countries for sale in Pakistan.
• Developed and implemented effective marketing strategies and sales plans for achieving predefined international sales targets related to sales volumes, revenues and profits.
• Formulated and executed strategies for sourcing and importing sugar to Pakistan at best terms and prices to achieve business objectives of revenues and sales.
• Monitored and assured compliance with all export and import regulations of Pakistan as well as the trading partner nations including documentation and food quality regulations.
• Conducted regular research of global commodity market to identify buying and selling opportunities in various markets and negotiated and closed profitable deals.
• Trained and led sales staff in formulating and executing effective marketing campaigns for sales of commodities from Pakistan in international markets especially in West Africa and the Middle East.

PREVIOUS ASSIGNMENTS:
• January 1998 to December 2002 (4 Years): Multi Unit Manager, Denny’s Restaurants, California USA
• June 1991 to December 1997 (5 Years 6 Months): Market Manager, PepsiCo - Taco Bell Division, California USA
• April 1988 to May 1991 (3 Years 1 Months): Restaurant General Manager, Burger King Corp, Los Angeles CA USA

Education

Master's degree, International Business Management
  • at Geneva Business School
  • January 2016
Master's degree, Human Resources Management
  • at California State University, Long Beach CA USA
  • January 1998

TRAINING COURSES AND WORKSHOPS: • Human Resources Workshops – Employee Relations, Disciplinary Process, Employee Turnover, Appraisal, Development of Job Descriptions

Specialties & Skills

Business Management
Customer Relationship Management
International Trade
Real Estate
Facilities
Business Management, Profit Centre Operations, Facilities Management
Budget and Financial Controls, Process and System Optimization, Key Account Management
Customer Satisfaction and Retention, Staff Management, Teambuilding and Leadership
Marketing and Sales, Contract Management, Vendor Management
Digital Marketing, Turnover Control, P & L Monitoring
Project Management, Human Resources Management, Employee Engagement
Real Estate Sales, International Commodity Trading, Strategic Management

Languages

English
Native Speaker
Urdu
Expert
Hindi
Expert
Spanish
Beginner
Arabic
Beginner

Training and Certifications

Train the Trainer Workshops (Certificate)
Project Management – Management Training Course (Certificate)
2005: Project Feasibility Preparation and Analysis (Certificate)
2005: Certificate in HR Management and Policy Making (Certificate)
Marketing Workshops (Certificate)
2011: Certificate in Accounting Practices and Management Accounting (Certificate)
Risk Management Workshops (Certificate)
2011: Project Management Professional - PMP (Project Management Institute) (Certificate)

Hobbies

  • Flying (Pilot’s License from FAA USA), Golf (HCP: 9.0)