Maxime Clemenceau

Lodde & Co. is a strategy and management-consulting firm, based in Paris and Beijing providing expert advice in the fields of growth strategy, strategic competitiveness and organizational transformation. I lead initiatives that increase revenue and manage complex projects for private and public sector.
• Marketing & Sales Strategy definition for a Green Tourism project in China (Sales channels, Customer Experience, Product diversification)
• Business restructuring for a Consumer goods company in Congo-Brazzaville (Definition of new Sales strategy, Supply chain, Procurement, Inventory optimization, )
• Sectorial Analysis on R&D, Disruptives Technologies and Innovation (3D printing, ICT, Robotics, Renewable Energies, etc.)
• Project Management design for OECD on competitiveness issues

French branch of a Russian consortium investing in France in Real Estate, Art, Healthcare Projects: Art Foundation (non-profit) 25M€ & Luxury Healthcare centre 45M€

• Business Model definition and costs management policy (Business plan, Cash-flow management, Investment plan on 5 years, Holding system through non-profit organization)
• Definition global strategy for a luxury Healthcare centre dealing with French medical and hospitality regulations (Marketing Mix, Positioning, Blue Ocean approach, USP analysis)
• Due Diligence on real estate assets (living area 160 000 square feet, historical structure)
• Project Management Plan (Gantt, Pert, S-Curve, Allocation resources)

• Restructuring organization and processes (Balanced Scorecard)
• Cost killing & control (-66% IT, -33% HR)
• Design new HR policy and IT environment, operational processes redesign
• Digitalization through a new marketing platform based on gamification (under process)
• Loyalty system & Pricing system definition (Marketing studies & web advertising criteria targeting model)

• Branch reorganization (restructure), Business Plan Development, P&L Management
• Sales Team Management
• Maintain National Partnerships (Bouygues, Vinci)
• Foster International Partnerships (Morocco, USA, India, Croatia, Mauritius Island)
• Turnover growth of 20% (average) per year
• Tax reduction from 20% to 100%, IRR from 10% to incalculable

Luxury Parisian Fashion brand specialized in leather clothes, 60 employees, 8 units (Paris, London, Shanghai, Marbella, Moscow, Cannes, Courchevel), Retail in 90 countries (EMEA, Asia, North America), Turnover estimated: 70M€

• Set up a new communication plan
• Participating in website & e-shop development
• Improve social networks presence
• Events organization