Head of Marketing
Qatar Foundation
مجموع سنوات الخبرة :6 years, 10 أشهر
Head of Marketing - Qatar Foundation May 2010 to date
• Formulating marketing strategy in line with the communication strategy of QF. Providing inputs in developing annual marketing plan
including identification of target markets, and target audience with relevant channels of communication. Monitoring adherence to the finalized plan timelines and budgets.
• Conducting brand/consumer research by giving inputs for research brief and selection of agency.
• Identifying key messages and expected outcomes for marketing campaigns/projects. Preparing a marketing brief for the agency,
ensure that media channels identified for the campaign/project are in line with media plan and working closely with other
departments to ensure execution of all campaigns and projects within agreed timelines and budgets.
• Identifying opportunities in target print media for advertorial in line with the advertorial strategy and budget.
• Identifying and assessing sponsorship opportunities for QF, in alignment with department business plan.
• Receiving and managing creative, videos and marketing projects from QF Centers and departments. Providing advice and consultation to clients to ensure that all key messages reach select target audiences efficiently in adherence to deadlines and budgets.
• Evaluating select list of partner advertising agencies periodically, based on performance, adherence to deadlines and quality of work.
• Providing inputs to the Marketing Manager for the formulation and development of SOPs for Marketing Unit including formats and policies and taking ownership of the relevant processes to ensure compliance with them.
• Reviewing performance of direct reports on a periodic basis, in conjunction with Marketing Manager. Identify training needs based on performance review.
• Acting as branding and marketing consultant to all QF centers and departments.
• Successful launch of several large scale projects in QF, including 2 international campaigns.
• Established a long term agreement with Qmedia, negotiated benefits and services with vendor guaranteeing competitive rates and services for QF and its centers
• Negotiated strategic partnership with The Economist beginning September 2012.
• Established contracts with a number of creative agencies locally and regionally to benefit QF‟s centers through Shared Services
agreement
marketing collateral pertaining to Qatar Career Fair 2010 event
• Launched the "Tarahum" campaign for Social Development Center. Supervised the creative agency on messaging and development of design. Created media buying strategy and ensured successful implementation of plans.
Marketing Specialist - Qatar Foundation October 2009 to May 2010
• Received project briefing from QF centers and departments and recommend best project plan to satisfy their needs, worked with agency to implement agreed upon plan, ensuring that all requirements are met and messaging is aligned to client's strategy
• Worked on several video production requests from clients, this includes corporate videos and videos produced for events purposes and managed filming and production of video through all stages of development.
• Prepared media schedule for local advertisement for both QF and centers.
• Assisted in communication of the QF brand manual to all relevant stakeholders; ensuring compliance with QF brand guidelines in all marketing communication of QF and/or its centers.
• Assisted Marketing Manager in the formulation and articulation of business and budgetary plan for Marketing in line with
Communication Directorate plans and participate in monthly business plan review with team.
• Managed the branding and production of marketing collateral pertaining to several high profile local events for QF such as the QF
annual Senior Convocation
• Managed the branding and production of collateral for a number of international QF events, such as the Quraanic Garden's launch in the Royal Botanical Gardens in Kew, the Royal Society in London
• Negotiated sponsorship deals for QF and its centers both locally and internationally o Managed the design and production of allmarketing collateral pertaining to Qatar Career Fair 2010 event
• Launched the "Tarahum" campaign for Social Development Center. Supervised the creative agency on messaging and development of design. Created media buying strategy and ensured successful implementation of plans
Client Relations Officer - Qatar Foundation February 2008 to October 2009
• Met with representatives from QF divisions and partners, understanding their marketing requests and projects and providing them with services
• Prepared project briefings for directorate members and external suppliers
• Supervised and executing different phases of tasks
• Followed up on progress of project development
• Worked on branding and promoting the first 'Qatar Symphony' event in Doha.
• Successfully launched 'Qatar Symphony' internationally, the event toured Istanbul, Berlin, Madrid and London.
• Assisted in the development of plans for the launch of the 'Al Fakhoora' campaign for Gaza, this included several local and international events such as the exhibition in Istanbul, the solidarity walk in the Corniche and the setup of the 'Al Fakhoora' TV
channel and telethon.
• Was part of the team managing the launch of QF's first international marketing campaign 'Think', the team worked closely with international agencies on the planning of the strategy, the media buying strategy, TVC production, branding, media arts production.
The campaign ran over a duration of 1.5 years, covering Qatar, MENA, Europe and US through several media channels.
• Worked with Marketing Manager on the establishment of QF's strategic partnership with CNN.
Post Graduate Trainee - Marketing - Qatar Foundation January 2008 to February 2008
• Training in Marketing Department.
Post Graduate Trainee - Finance - Qatar Foundation May 2007 to January 2008
• Rotation in all aspects of finance department in terms of accounting and budgeting for the Foundation's projects.
Intern - Qatar National Bank - London September 2003 to June 2004
• Trainee, handling the retail department's databases.
2
MSc International Business September 2005 to September 2006 Birkbeck College, University of London. London, UK. Dissertation Title: 'Exploring the effects of multinational presence; the case of Qatar Petroleum'
BA Business Information Management and Finance September 2001 to June 2005 University of Westminster. London, UK.
A-level - Qatar Academy September 1999 to June 2001 • Mathematics • Art
• History (AS Level) • Business Studies (AS Level) IGCSE- Qatar Academy September 1997 to June 1999 st • English - 1 Language • English - Literature • Arabic • Science • Mathematics • Art • French