May Bader

, Chopard, Lacoste, Balenciaga & Portfolio brands…

•Develop regional brand marketing strategies for the Middle East and Africa markets taking into consideration consumer tastes and market dynamics specificities.
•Manage all aspects of ATL marketing including media planning, offline & online advertising, public relations and bloggers collaboration in coordination with the media and PR agency.
•Play a key role in the communication between distributors, partners, suppliers, key accounts and commercial teams to ensure a smooth and effective implementation of the BTL strategy.
•Plan and executive big scale launch press, bloggers, social influencers and retailer events and in-store consumer events.
•In charge of brand launches forecast, pricing, performance monitoring & financials (monthly reporting).
PUIG

Dior Trunk Show 2015 spring/summer collection