Community Affairs Officer
American International School in Abu Dhabi
Total years of experience :17 years, 4 Months
Supporting the school’s admissions team with enrollment efforts, overseeing parent and student outreach through public relations, online marketing (search, social media etc..)
Overseeing and implementing brand standards for school level communication initiatives including development collateral, setting processes and templates for communication material and digital asset management.
Responsible for developing positive relationships between AISA and its entire community.
Develop, manage and administer a school-wide communications strategy that will strengthen the school’s brand by managing all external communications mediums & content including social media, websites, blogs, director’s updates, newsletters, and publications
Oversee the school’s communications and marketing efforts, in coordination with the Esol Education Communications Officer.
Managing all school communications including planning and updating the school’s website.
Coordinating contacts with local universities
Attending meetings that are held by ADEC, or Abu Dhabi Municipality or Environmental Institutions in Arabic language.
Coordinate with the Ministry of Presidential Affairs in matters related to students who are granted a scholarship to study in AISA.
Attending Parent-Teacher Conferences and assisting in guiding parents
Responsible for the Graduation Ceremony which involves pre-graduation preparation, events & rehearsals along with issuing documentation for graduates.
Responsible for the National Day Celebrations. This task involves planning, following up & executing all arrangements for the day.
Responsibilities include:
Planning, developing and implementing PR strategies
The development and implementation of communications strategies and related action plans covering all of the communications functions
Monitoring and evaluating these strategies and plans
Provision of high level professional advice on communications issues to senior staff and those providing front line services
Writing and producing strategies and campaigns
Writing and producing presentations and press releases
Researching, writing and distributing press releases to targeted media
Liaising with and answering enquiries from media, individuals and other organizations,
Organizing events including press conferences, exhibitions, open days and press tours
Fostering community relations through events such as open days and through involvement in community initiatives
Providing clients with information about new promotional opportunities and current PR campaigns progress
Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
Proactive and reactive media relations
Media monitoring and coverage
Day to day execution of strategic communication plans on multiple accounts
Worked on internal communication strategies and plans for public sector clients
Linking to both marketing and business objectives of the client to communicate the right message to the target public
Conducting and managing the flow of research necessary to analyze client issues
Helping to track and maintain media placements and pitch to client top tier and other media
Generating story ideas and topic angles and managing speakers' opportunities
Developing proposals, releases (English & Arabic), customer profiles, bylined articles and other media materials
Composing and developing media plans
Organizing press conferences and events regionally and assisting in organizing the global events
Managing the financials of clients including supervising reports on monthly client billing process
Initiating and managing communication campaigns and roadshows
Seconded for a public sector client for a couple of months.
dentify and develop opportunities with existing and prospective customers to generate sales within the region.
Prepared Sales Action Plan for the Sales Team to determine the best approach for Sales & Marketing
Evaluate all new opportunities
Sustain a high level of product knowledge.
Develop and establish strong professional relationships with intermediaries.
Work with extended organizations to contribute in regional marketing events, such as Conferences, Exhibitions and Seminars
Participated in the creation of the Company Profile and Stationary for the company
Working on developing a new Ad Campaign after researching the market and determining how competition is perceived.
Monitor day to day performance and achievements of individuals in the team, allocating tasks, providing feedback and ensuring team objectives are met within the standards.
Networking and liaising with different departments and/or clients to communicate related information.
Coordinating and working with the members of the team and from different departments to deliver the desired results within the set timelines
Follow up on projects in the pipeline to ensure completion and delivery on time
Expand the profile of CI Capital and set organizational marketing strategies.
Managed the development and production of promotional materials for all offices and business lines.
Monitored and evaluated press coverage of the company and competitors
Compile media figures and examples for Board and various reports.
Scrutinized competitors’ advertising campaigns and brand launchings.
Implementation of Marketing plans and playing a pivotal role in setting the marketing strategy to be endorsed by the Board.
Preparing and presenting the marketing budget for approval.
Corporate Identity development and maintenance, brand management.
Establishing the Marketing department in line with the planned growth
Promotions and Advertisement activities across the company.
Setting and initiating projects to be handed over to the responsible departments with continuous support and monitoring.
Direct Marketing (Branches & new channels) in coordination with the business development department and in line with the corporate direction.
Competition analysis & competition report of the local market in cooperation with the Business development
Initiating and managing communication campaigns and roadshows
Composing and developing media plans
Arrange and attend media interviews with top management.
Manage all PR activities including formulation and execution of comprehensive media kits, newsletters, press releases, press conferences, speeches, annual reports and profiles.
Organizing press conferences and events regionally and assisting in organizing the global events
Handling CI Capital's account with the signed advertising agency in terms of contracting, workshops, advertisement, production BTL & ATL.
Coordination between the Corporate Communications department and other company departments in order to exchange data that could be needed in taking vital decisions that help in developing and expanding CI Capital's presence in the market.