Senior Communications and PR
Alfardan Group
Total years of experience :18 years, 4 Months
Alfardan Group is a conglomerate with diverse business sectors, Jewellery, exchange, agriculture, marine services, properties, automotive and hospitality.
Handling internal and external communications .
• Create a yearly plan for brand exposure including visuals & materials.
• Build brand recognition in the market.
• Bring and develop internal and external communications tools.
• Overall responsibility for brand management and corporate identity.
• Budget planning and adjusting when necessary.
• Liasing dislcosures with QSE (Qatar Stock Exchange) & QFMA (Qatar Financial Market Authority).
Project base Director of Communications and PR for a top notch Real Estate company. located in Qatar.
Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing materials in line with the marketing plan.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns and measuring results.
• Overall responsibility for brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Monitoring and reporting on effectiveness of marketing communications.
• Working closely with PR agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all departments are updated and well
informed with the marketing objectives and activities.
• Analysing potential strategic partners.
(Reasons for leaving: the company could not secure a female visa
Media planning and goal setting.
• Development of brand awareness .
• Media monitoring.
• Content management.
• SEO (search engine optimization) and generation of inbound traffic.
Liaising on a daily basis with clients and the media.
• Media Monitoring including newspapers, magazines, journals, broadcasts, newswires and blogs and set
their leading marketing plan.
• Working as part of an account team to develop client proposals and implement the PR activities.
• Researching, writing and distributing press releases to targeted media.
• Collating, analysing and evaluating media coverage.
• Event management, including press conferences and promotional events.
• Attending and promoting clients events to the media.
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• Assisting with the production of client publications and marketing materials.
• Coordinating photography for events.
• Managing the PR aspect of a possible crisis situation.
courses: of ENGLISH (teaching-translation) DEPARTMENT
