Regional Marketing Manager – Middle East , Turkey and Africa
cargill
Total years of experience :16 years, 11 Months
June 2016- December 2017 Regional Marketing Manager - Middle East, Turkey and Africa at Cargill . Location : Amman - Jordan Cargill Premix & Nutrition (CPN) Regional Marketing Manager for (META) region . Location: Amman -Jordan Highlights: • Established a marketing department for the region with a clear responsibilities and processes • Successfully launched Cargill Premix and Nutrition Turkey • Initiated and executed a centralized branding project covering packaging for internal and external markets & all communication materials based on Cargill’s CI • Successfully launched “Cargill Solution Wheel” -Customer centric tool reflecting CPN different solutions • Launched a safety campaign internally that was acknowledged by the Global office • Actively supported Cargill Care Council within the region
Responsibilities: • Maintaining thorough market and media insights within the META region • Marcom Strategy development and implementation for the Region • Campaign conceptualization, management and execution • Liaising with third party/agency suppliers • Stakeholder relationship management
2013-2016 Marcom Consultant for the following Companies: • Sama Jordan Investment Group : Centro and JOODI Restaurants Corporate Identities and communication plans • Royal Catering : Startup Business Plan, Market Research and Corporate Identity • Compliance Online Training : Business Development, Marketing plan & Employee trainings • Alf Layla w Layla spa : Communication collaterals and positioning • GPF Qatar : Communication collaterals and positioning • I-metco : Digital communication, positioning and collaterals
Responsibilities u**
• Involved in setting up/ management of strategic planning unit aligned to requirements of the statistics and follow up units
• Defined/ implemented strategic planning cycle and framework including tools/ templates to align with organizational business and operational objectives.
• Involved in grooming/ mentoring of new recruits and defining detailed responsibilities across the new organizational structure.
• Designed/ maintained metric scorecards including the Success Measure Scorecard and Measure Achievement Plan (MAP) to evaluate progress in implementation of system strategic plans
• Collaborated with finance in development/ synchronization of annual strategic plans and budgeting calendars to ensure alignment between strategic planning, long-range financial planning and budget efforts.
• Spearheaded development of functional plans and other strategic business planning projects in collaboration with other members of the senior leadership team.
• Participated in research on best practice, strategic planning process development and other related issues based on business requirements.
• Built utilization forecasting models to predict future demand for services to aid in development of strategic plans.
Highlights
• Acknowledged for successful recovery of company’s capital in the first three months of operations.
• Played key role in organizing events from conceptualization to evaluation and reporting like:
Local Events:
• GMC Acadia Launch, Amman - Jordan
• Aqaba Youth Club Foundation Stone & Saraya Aqaba VIP Dinner, Aqaba - Jordan
• Property link Exhibition - Saraya Holdings participation, Amman - Jordan
• Weddings, Amman - Jordan
• Jump for Life Charity Event, Amman - Jordan
• Law Of Attraction (Ask, Believe, Receive)
• Save the Children Festival, Amman - Jordan
• Coca Cola Regional Management Meeting & Gala Dinner, Amman - Jordan
• Captain Abu Raed Film Premier, Amman - Jordan
• Saraya Aqaba VIP Dinner - ASEZA Anniversary, Aqaba - Jordan
Regional Events:
• Oman Travel Market Exhibition - Saraya Holdings participation, Muscat - Oman
• Cityscape Exhibition, Saraya Holdings participation, Dubai - UAE
• Retail City Exhibition, Saraya Holdings participation, Dubai - UAE
International Events:
• Aktau New City Launch, Aktau - Kazakhstan
Responsibilities
• Involved in setting up administration and operational departments including development, organization and assessment of events for corporations, organizations & individuals.
• Built and maintained productive business relationship with key decision makers across client organizations like Saraya Holdings, Taameer Holdings, Kazemir Holdings and Coca Cola for development of business opportunities.
• Defined and implemented strategies for retention/ enhancement of existing market share. Collaborated with sales & marketing functions in maintenance of P&L and accomplishment of business targets.
• Focused on recruitment, grooming and mentoring a team of 15 members on various communication/ marketing aspects.
• Generated market awareness to position the organization as an event marketing company. Developed 5 year strategic business plan.
Responsibilitiesu**
• Involved in setting up/ management of communication department including development of communication plans for projects related to enhancement of corporate identity and brand architecture of the organization.
• Defined/ implemented communication strategies for accomplishment of business objectives. Implemented e-communication based on requirements of the communication team.
• Coordinated activities related to positioning of Saraya Holdings and defining Saraya’s vision (Saraya World). Set up/ implemented Corporate Identity (ICS and OCS) for Amman and Dubai office.
• Involved in planning/ evaluation of short and long term communication plans, conducting training sessions for new recruits.
• Maintained regular interaction with communication agencies to ensure alignment of deliverables to business requirements.
Highlights u**
• Instrumental in successful implementation of CRM and IVR in the organization leading to significant enhancement in customer satisfaction.
Responsibilities u**
• Involved in setting up, management and restructuring of the marketing department encompassing communication, research & CRM aimed at accomplishment of business targets.
• Designed/ implemented marketing plans and programs for fulfillment of long/ short term sales and revenue objectives.
• Collated market intelligence on competition and other market trends for restructuring of business strategies. Conducted detailed market survey for enhancement of internal/ external brand corporate identity.
• Involved in implementation of OCS & ICS based on new CI including outsourcing new communication associates for advertising & PR.
• Monitored performance of team members and rendered productivity enhancement feedback. Conducted training sessions for team members based on identified training requirements.
Responsibilities u**
• Spearheaded day to day marketing and business development activities related to major, strategically focused products and service requirements of the group.
• Designed/ implemented comprehensive marketing plans encompassing integrated marketing initiatives to enhance market penetration.
• Maintained regular interaction with customers, management, internal departments and vendors to enhance market penetration across target markets.
• Involved in setting up of OCS & ICS for BMW Group, Land Rover & SIXT rent a car, implementation of internal and external marketing plans.
• Enhanced customer retention through development and implementation of CRM based data tool.
Responsibilities u**
• Managed communications for BMW group (BMW & MINI). Defined/ implemented strategic plans including quarterly business plans to secure additional business.
• Maintained regular interaction with media representatives for identification/ development of new advertising opportunities.
• Focused in planning/ implementation of advertising campaigns & promotions to double monthly revenue. Negotiated volume contracts averaging US$ 200, 000.
• Coordinated activities related to launch of new 5 Series in Jordan Market including implementation of new service idea for car registration called “Tarkhees”.
• Organized online training sessions for regional account managers on BMW group corporate identity.
Previous Assignments
• April 1998 - April 2001, Account Manager, ADPRO Impact / BBDO / Amman, Jordan
• June 1996 - April 1998, G.I.S. Sales & Marketing Team Supervisor, Autographics, Jordan
Professional Development: Trainings • 1998, ERDAS Essentials, Advantage and Professional, Cairo Egypt • YYYY, Remote Sensing and GIS Applications, ERSS Egypt Seminars & Workshops • 2008, The Power of Branding, Institute, Amman Jordan • 2007, Strategic Event Management & Festival 07, Dubai International Exhibition Centre UAE • 2001, Media Planning and Research/ General Marketing Communications, IAA Knowledge Workshop Series, Amman Jordan • 1998, ERDAS Distributors Meeting, Cambridge U.K.
