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تم إلغاء حظر المستخدم بنجاح
مي حسن, Regional Marketing Manager – Middle East , Turkey and Africa

مي حسن

Regional Marketing Manager – Middle East , Turkey and Africa·cargill

الأردن

بكالوريوس, Arts

الخبرة العملية

مجموع سنوات الخبرة: 16 سنوات, 11 أشهر

Regional Marketing Manager – Middle East , Turkey and Africa

يونيو 2016 - ديسمبر 2017

cargill

عمان، الأردن

يونيو 2016 - ديسمبر 2017

June 2016- December 2017 Regional Marketing Manager - Middle East, Turkey and Africa at Cargill . Location : Amman - Jordan Cargill Premix & Nutrition (CPN) Regional Marketing Manager for (META) region . Location: Amman -Jordan Highlights: • Established a marketing department for the region with a clear responsibilities and processes • Successfully launched Cargill Premix and Nutrition Turkey • Initiated and executed a centralized branding project covering packaging for internal and external markets & all communication materials based on Cargill’s CI • Successfully launched “Cargill Solution Wheel” -Customer centric tool reflecting CPN different solutions • Launched a safety campaign internally that was acknowledged by the Global office • Actively supported Cargill Care Council within the region
Responsibilities: • Maintaining thorough market and media insights within the META region • Marcom Strategy development and implementation for the Region • Campaign conceptualization, management and execution • Liaising with third party/agency suppliers • Stakeholder relationship management

مجال الشركة:
الزراعة وإنتاج المحاصيل
الدور الوظيفي:
التسويق والعلاقات العامة

consultant marketing

يناير 2013 - يونيو 2016

Self Empolyed

عمان، الأردن

يناير 2013 - يونيو 2016

2013-2016 Marcom Consultant for the following Companies: • Sama Jordan Investment Group : Centro and JOODI Restaurants Corporate Identities and communication plans • Royal Catering : Startup Business Plan, Market Research and Corporate Identity • Compliance Online Training : Business Development, Marketing plan & Employee trainings • Alf Layla w Layla spa : Communication collaterals and positioning • GPF Qatar : Communication collaterals and positioning • I-metco : Digital communication, positioning and collaterals

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Director of Strategic Planning

أكتوبر 2011 - أغسطس 2013

Future University In Egypt

القاهرة، مصر

أكتوبر 2011 - أغسطس 2013

Responsibilities u**
• Involved in setting up/ management of strategic planning unit aligned to requirements of the statistics and follow up units
• Defined/ implemented strategic planning cycle and framework including tools/ templates to align with organizational business and operational objectives.
• Involved in grooming/ mentoring of new recruits and defining detailed responsibilities across the new organizational structure.
• Designed/ maintained metric scorecards including the Success Measure Scorecard and Measure Achievement Plan (MAP) to evaluate progress in implementation of system strategic plans
• Collaborated with finance in development/ synchronization of annual strategic plans and budgeting calendars to ensure alignment between strategic planning, long-range financial planning and budget efforts.
• Spearheaded development of functional plans and other strategic business planning projects in collaboration with other members of the senior leadership team.
• Participated in research on best practice, strategic planning process development and other related issues based on business requirements.
• Built utilization forecasting models to predict future demand for services to aid in development of strategic plans.

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي
الدور الوظيفي:
التسويق والعلاقات العامة

Founder & General Manager

مارس 2009 - أكتوبر 2011

PGE – Exceptional Events

عمان، الأردن

مارس 2009 - أكتوبر 2011

Highlights
• Acknowledged for successful recovery of company’s capital in the first three months of operations.
• Played key role in organizing events from conceptualization to evaluation and reporting like:

Local Events:
• GMC Acadia Launch, Amman - Jordan
• Aqaba Youth Club Foundation Stone & Saraya Aqaba VIP Dinner, Aqaba - Jordan
• Property link Exhibition - Saraya Holdings participation, Amman - Jordan
• Weddings, Amman - Jordan
• Jump for Life Charity Event, Amman - Jordan
• Law Of Attraction (Ask, Believe, Receive)
• Save the Children Festival, Amman - Jordan
• Coca Cola Regional Management Meeting & Gala Dinner, Amman - Jordan
• Captain Abu Raed Film Premier, Amman - Jordan
• Saraya Aqaba VIP Dinner - ASEZA Anniversary, Aqaba - Jordan

Regional Events:
• Oman Travel Market Exhibition - Saraya Holdings participation, Muscat - Oman
• Cityscape Exhibition, Saraya Holdings participation, Dubai - UAE
• Retail City Exhibition, Saraya Holdings participation, Dubai - UAE

International Events:
• Aktau New City Launch, Aktau - Kazakhstan

Responsibilities
• Involved in setting up administration and operational departments including development, organization and assessment of events for corporations, organizations & individuals.
• Built and maintained productive business relationship with key decision makers across client organizations like Saraya Holdings, Taameer Holdings, Kazemir Holdings and Coca Cola for development of business opportunities.
• Defined and implemented strategies for retention/ enhancement of existing market share. Collaborated with sales & marketing functions in maintenance of P&L and accomplishment of business targets.
• Focused on recruitment, grooming and mentoring a team of 15 members on various communication/ marketing aspects.
• Generated market awareness to position the organization as an event marketing company. Developed 5 year strategic business plan.

مجال الشركة:
الترفيه
الدور الوظيفي:
الإدارة

Communications Manager

نوفمبر 2007 - مارس 2009

Saraya Holdings

عمان، الأردن

نوفمبر 2007 - مارس 2009

Responsibilitiesu**
• Involved in setting up/ management of communication department including development of communication plans for projects related to enhancement of corporate identity and brand architecture of the organization.
• Defined/ implemented communication strategies for accomplishment of business objectives. Implemented e-communication based on requirements of the communication team.
• Coordinated activities related to positioning of Saraya Holdings and defining Saraya’s vision (Saraya World). Set up/ implemented Corporate Identity (ICS and OCS) for Amman and Dubai office.
• Involved in planning/ evaluation of short and long term communication plans, conducting training sessions for new recruits.
• Maintained regular interaction with communication agencies to ensure alignment of deliverables to business requirements.

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يناير 2005 - أكتوبر 2007

Al Habtoor Motors Co. Ltd.

دبي، الإمارات العربية المتحدة

يناير 2005 - أكتوبر 2007

Highlights u**
• Instrumental in successful implementation of CRM and IVR in the organization leading to significant enhancement in customer satisfaction.

Responsibilities u**
• Involved in setting up, management and restructuring of the marketing department encompassing communication, research & CRM aimed at accomplishment of business targets.
• Designed/ implemented marketing plans and programs for fulfillment of long/ short term sales and revenue objectives.
• Collated market intelligence on competition and other market trends for restructuring of business strategies. Conducted detailed market survey for enhancement of internal/ external brand corporate identity.
• Involved in implementation of OCS & ICS based on new CI including outsourcing new communication associates for advertising & PR.
• Monitored performance of team members and rendered productivity enhancement feedback. Conducted training sessions for team members based on identified training requirements.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Communications Manager

فبراير 2003 - ديسمبر 2005

OLE’ Automotive Trading Co. Ltd.

عمان، الأردن

فبراير 2003 - ديسمبر 2005

Responsibilities u**
• Spearheaded day to day marketing and business development activities related to major, strategically focused products and service requirements of the group.
• Designed/ implemented comprehensive marketing plans encompassing integrated marketing initiatives to enhance market penetration.
• Maintained regular interaction with customers, management, internal departments and vendors to enhance market penetration across target markets.
• Involved in setting up of OCS & ICS for BMW Group, Land Rover & SIXT rent a car, implementation of internal and external marketing plans.
• Enhanced customer retention through development and implementation of CRM based data tool.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Account Manager

فبراير 2001 - فبراير 2003

Middle East Media Group

عمان، الأردن

فبراير 2001 - فبراير 2003

Responsibilities u**
• Managed communications for BMW group (BMW & MINI). Defined/ implemented strategic plans including quarterly business plans to secure additional business.
• Maintained regular interaction with media representatives for identification/ development of new advertising opportunities.
• Focused in planning/ implementation of advertising campaigns & promotions to double monthly revenue. Negotiated volume contracts averaging US$ 200, 000.
• Coordinated activities related to launch of new 5 Series in Jordan Market including implementation of new service idea for car registration called “Tarkhees”.
• Organized online training sessions for regional account managers on BMW group corporate identity.

Previous Assignments
• April 1998 - April 2001, Account Manager, ADPRO Impact / BBDO / Amman, Jordan
• June 1996 - April 1998, G.I.S. Sales & Marketing Team Supervisor, Autographics, Jordan

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Jordan University, Amman – Jordan

أبريل 1997

أبريل 1997

بكالوريوس، Arts

الأردن

Professional Development: Trainings • 1998, ERDAS Essentials, Advantage and Professional, Cairo Egypt • YYYY, Remote Sensing and GIS Applications, ERSS Egypt Seminars & Workshops • 2008, The Power of Branding, Institute, Amman Jordan • 2007, Strategic Event Management & Festival 07, Dubai International Exhibition Centre UAE • 2001, Media Planning and Research/ General Marketing Communications, IAA Knowledge Workshop Series, Amman Jordan • 1998, ERDAS Distributors Meeting, Cambridge U.K.

Skills

Business Development
Expert
Business Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Marketing & Corporate Communications
Expert
Marketing & Corporate Communications
Expert
Stakeholder Management
Expert
Stakeholder Management
Expert
Human Capital Management, Training and Development
Expert
Human Capital Management, Training and Development
Expert
Business Promotions, Market Penetration, Contractual Negotiations
Expert
Business Promotions, Market Penetration, Contractual Negotiations
Expert
Product Positioning, Marketing Campaigns, SWOT Analysis
Expert
Product Positioning, Marketing Campaigns, SWOT Analysis
Expert
Press Liaison, Campaign Plans, Brand Promotion & Media Planning
Expert
Press Liaison, Campaign Plans, Brand Promotion & Media Planning
Expert
Media Management, Public Relations, Product Launches
Expert
Media Management, Public Relations, Product Launches
Expert
Strategic Sales & Marketing, Business Development
Expert
Strategic Sales & Marketing, Business Development
Expert
Budgeting, Customer Service, Competitor Analysis
Expert
Budgeting, Customer Service, Competitor Analysis
Expert
Creativity & Critical Thinking, Communication Strategy
Expert
Creativity & Critical Thinking, Communication Strategy
Expert
Marketing & Corporate Communications
Expert
Marketing & Corporate Communications
Expert
Stakeholder Management
Expert
Stakeholder Management
Expert
Business Development
Expert
Business Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس

الهوايات

  • Etiquette & Cross Stitch