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May Hassan, Regional Marketing Manager – Middle East , Turkey and Africa

May Hassan

Regional Marketing Manager – Middle East , Turkey and Africa·cargill

Jordan

Bachelor's degree, Arts

Work experience

Total years of experience: 16 years, 11 months

Regional Marketing Manager – Middle East , Turkey and Africa

June 2016 - December 2017

cargill

Amman, Jordan

June 2016 - December 2017

June 2016- December 2017 Regional Marketing Manager - Middle East, Turkey and Africa at Cargill . Location : Amman - Jordan Cargill Premix & Nutrition (CPN) Regional Marketing Manager for (META) region . Location: Amman -Jordan Highlights: • Established a marketing department for the region with a clear responsibilities and processes • Successfully launched Cargill Premix and Nutrition Turkey • Initiated and executed a centralized branding project covering packaging for internal and external markets & all communication materials based on Cargill’s CI • Successfully launched “Cargill Solution Wheel” -Customer centric tool reflecting CPN different solutions • Launched a safety campaign internally that was acknowledged by the Global office • Actively supported Cargill Care Council within the region
Responsibilities: • Maintaining thorough market and media insights within the META region • Marcom Strategy development and implementation for the Region • Campaign conceptualization, management and execution • Liaising with third party/agency suppliers • Stakeholder relationship management
Company industry:
Agriculture & Crop Production
Job role:
Marketing and PR

consultant marketing

January 2013 - June 2016

Self Empolyed

Amman, Jordan

January 2013 - June 2016

2013-2016 Marcom Consultant for the following Companies: • Sama Jordan Investment Group : Centro and JOODI Restaurants Corporate Identities and communication plans • Royal Catering : Startup Business Plan, Market Research and Corporate Identity • Compliance Online Training : Business Development, Marketing plan & Employee trainings • Alf Layla w Layla spa : Communication collaterals and positioning • GPF Qatar : Communication collaterals and positioning • I-metco : Digital communication, positioning and collaterals
Company industry:
Marketing
Job role:
Marketing and PR

Director of Strategic Planning

October 2011 - August 2013

Future University In Egypt

Cairo, Egypt

October 2011 - August 2013

Responsibilities u**
• Involved in setting up/ management of strategic planning unit aligned to requirements of the statistics and follow up units
• Defined/ implemented strategic planning cycle and framework including tools/ templates to align with organizational business and operational objectives.
• Involved in grooming/ mentoring of new recruits and defining detailed responsibilities across the new organizational structure.
• Designed/ maintained metric scorecards including the Success Measure Scorecard and Measure Achievement Plan (MAP) to evaluate progress in implementation of system strategic plans
• Collaborated with finance in development/ synchronization of annual strategic plans and budgeting calendars to ensure alignment between strategic planning, long-range financial planning and budget efforts.
• Spearheaded development of functional plans and other strategic business planning projects in collaboration with other members of the senior leadership team.
• Participated in research on best practice, strategic planning process development and other related issues based on business requirements.
• Built utilization forecasting models to predict future demand for services to aid in development of strategic plans.
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Founder & General Manager

March 2009 - October 2011

PGE – Exceptional Events

Amman, Jordan

March 2009 - October 2011

Highlights
• Acknowledged for successful recovery of company’s capital in the first three months of operations.
• Played key role in organizing events from conceptualization to evaluation and reporting like:

Local Events:
• GMC Acadia Launch, Amman - Jordan
• Aqaba Youth Club Foundation Stone & Saraya Aqaba VIP Dinner, Aqaba - Jordan
• Property link Exhibition - Saraya Holdings participation, Amman - Jordan
• Weddings, Amman - Jordan
• Jump for Life Charity Event, Amman - Jordan
• Law Of Attraction (Ask, Believe, Receive)
• Save the Children Festival, Amman - Jordan
• Coca Cola Regional Management Meeting & Gala Dinner, Amman - Jordan
• Captain Abu Raed Film Premier, Amman - Jordan
• Saraya Aqaba VIP Dinner - ASEZA Anniversary, Aqaba - Jordan

Regional Events:
• Oman Travel Market Exhibition - Saraya Holdings participation, Muscat - Oman
• Cityscape Exhibition, Saraya Holdings participation, Dubai - UAE
• Retail City Exhibition, Saraya Holdings participation, Dubai - UAE

International Events:
• Aktau New City Launch, Aktau - Kazakhstan

Responsibilities
• Involved in setting up administration and operational departments including development, organization and assessment of events for corporations, organizations & individuals.
• Built and maintained productive business relationship with key decision makers across client organizations like Saraya Holdings, Taameer Holdings, Kazemir Holdings and Coca Cola for development of business opportunities.
• Defined and implemented strategies for retention/ enhancement of existing market share. Collaborated with sales & marketing functions in maintenance of P&L and accomplishment of business targets.
• Focused on recruitment, grooming and mentoring a team of 15 members on various communication/ marketing aspects.
• Generated market awareness to position the organization as an event marketing company. Developed 5 year strategic business plan.
Company industry:
Entertainment
Job role:
Management

Communications Manager

November 2007 - March 2009

Saraya Holdings

Amman, Jordan

November 2007 - March 2009

Responsibilitiesu**
• Involved in setting up/ management of communication department including development of communication plans for projects related to enhancement of corporate identity and brand architecture of the organization.
• Defined/ implemented communication strategies for accomplishment of business objectives. Implemented e-communication based on requirements of the communication team.
• Coordinated activities related to positioning of Saraya Holdings and defining Saraya’s vision (Saraya World). Set up/ implemented Corporate Identity (ICS and OCS) for Amman and Dubai office.
• Involved in planning/ evaluation of short and long term communication plans, conducting training sessions for new recruits.
• Maintained regular interaction with communication agencies to ensure alignment of deliverables to business requirements.
Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Manager

January 2005 - October 2007

Al Habtoor Motors Co. Ltd.

Dubai, United Arab Emirates

January 2005 - October 2007

Highlights u**
• Instrumental in successful implementation of CRM and IVR in the organization leading to significant enhancement in customer satisfaction.

Responsibilities u**
• Involved in setting up, management and restructuring of the marketing department encompassing communication, research & CRM aimed at accomplishment of business targets.
• Designed/ implemented marketing plans and programs for fulfillment of long/ short term sales and revenue objectives.
• Collated market intelligence on competition and other market trends for restructuring of business strategies. Conducted detailed market survey for enhancement of internal/ external brand corporate identity.
• Involved in implementation of OCS & ICS based on new CI including outsourcing new communication associates for advertising & PR.
• Monitored performance of team members and rendered productivity enhancement feedback. Conducted training sessions for team members based on identified training requirements.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Marketing Communications Manager

February 2003 - December 2005

OLE’ Automotive Trading Co. Ltd.

Amman, Jordan

February 2003 - December 2005

Responsibilities u**
• Spearheaded day to day marketing and business development activities related to major, strategically focused products and service requirements of the group.
• Designed/ implemented comprehensive marketing plans encompassing integrated marketing initiatives to enhance market penetration.
• Maintained regular interaction with customers, management, internal departments and vendors to enhance market penetration across target markets.
• Involved in setting up of OCS & ICS for BMW Group, Land Rover & SIXT rent a car, implementation of internal and external marketing plans.
• Enhanced customer retention through development and implementation of CRM based data tool.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Senior Account Manager

February 2001 - February 2003

Middle East Media Group

Amman, Jordan

February 2001 - February 2003

Responsibilities u**
• Managed communications for BMW group (BMW & MINI). Defined/ implemented strategic plans including quarterly business plans to secure additional business.
• Maintained regular interaction with media representatives for identification/ development of new advertising opportunities.
• Focused in planning/ implementation of advertising campaigns & promotions to double monthly revenue. Negotiated volume contracts averaging US$ 200, 000.
• Coordinated activities related to launch of new 5 Series in Jordan Market including implementation of new service idea for car registration called “Tarkhees”.
• Organized online training sessions for regional account managers on BMW group corporate identity.

Previous Assignments
• April 1998 - April 2001, Account Manager, ADPRO Impact / BBDO / Amman, Jordan
• June 1996 - April 1998, G.I.S. Sales & Marketing Team Supervisor, Autographics, Jordan
Company industry:
Advertising
Job role:
Marketing and PR

Education

Jordan University, Amman – Jordan

April 1997

April 1997

Bachelor's degree, Arts

Jordan

Professional Development: Trainings • 1998, ERDAS Essentials, Advantage and Professional, Cairo Egypt • YYYY, Remote Sensing and GIS Applications, ERSS Egypt Seminars & Workshops • 2008, The Power of Branding, Institute, Amman Jordan • 2007, Strategic Event Management & Festival 07, Dubai International Exhibition Centre UAE • 2001, Media Planning and Research/ General Marketing Communications, IAA Knowledge Workshop Series, Amman Jordan • 1998, ERDAS Distributors Meeting, Cambridge U.K.

Skills

Business Development
Expert
Business Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Marketing & Corporate Communications
Expert
Marketing & Corporate Communications
Expert
Stakeholder Management
Expert
Stakeholder Management
Expert
Human Capital Management, Training and Development
Expert
Human Capital Management, Training and Development
Expert
Business Promotions, Market Penetration, Contractual Negotiations
Expert
Business Promotions, Market Penetration, Contractual Negotiations
Expert
Product Positioning, Marketing Campaigns, SWOT Analysis
Expert
Product Positioning, Marketing Campaigns, SWOT Analysis
Expert
Press Liaison, Campaign Plans, Brand Promotion & Media Planning
Expert
Press Liaison, Campaign Plans, Brand Promotion & Media Planning
Expert
Media Management, Public Relations, Product Launches
Expert
Media Management, Public Relations, Product Launches
Expert
Strategic Sales & Marketing, Business Development
Expert
Strategic Sales & Marketing, Business Development
Expert
Budgeting, Customer Service, Competitor Analysis
Expert
Budgeting, Customer Service, Competitor Analysis
Expert
Creativity & Critical Thinking, Communication Strategy
Expert
Creativity & Critical Thinking, Communication Strategy
Expert
Marketing & Corporate Communications
Expert
Marketing & Corporate Communications
Expert
Stakeholder Management
Expert
Stakeholder Management
Expert
Business Development
Expert
Business Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert

Languages

Arabic
Expert
English
Expert

Hobbies

  • Etiquette & Cross Stitch