مي علي ابراهيم مرزوق

Head of the Marketing Department reporting directly to the Mall’s General Manager, Regional GM Retail Marketing and Owners’ representative CEO, responsibilities include:
• Develop Marketing strategy including pre-opening, opening and mall first year operational.
• Prepare pre-opening and opening budget to achieve the set marketing strategy.
• Develop Doha Festival City annual strategy with budget detailed budget allocation.
• Obtain the Executive Management and landlord approval on the annual marketing strategy
• Present the annual strategy along with full year plans and tactics to ensure all stakeholders are aligned.
• Set the annual KPIs for Advertising, Public Relations, Social Media and Events.
• Manage all assigned agencies, creative, PR, Media buying and Social media annual contracts tenders while setting the agencies briefs and KPIs.
• Prepare major campaigns and events briefs to all agencies.
• Prepare marketing monthly reports to ensure the department is on the right track on achieving the set objectives.
• Develop retailers relations program and plan quarterly meetings along with ongoing retailers support on their opening and major marketing activities.
• Work with the Marketing yearly budget and allocate for each activity in the yearly marketing plan.
• Lead team of seven people to drive the activities of all marketing divisions Public Relations, Events, Marketing and Social Media.
• Manage the marketing team of seven people while setting the department objectives, each team member’s objectives and manage their annual Performance Development Review.
• Plan and organized two retailers events and presented the malls marketing strategy and plans

Head of the Marketing Department reporting directly to the Mall’s General Manager, responsibilities include:
• Develop Marketing strategy to strengthen Ezdan Mall’s position in the Qatari Market
• Work with the Marketing yearly budget and allocate for each activity in the yearly marketing plan
• Lead team of five people to drive the activities of three marketing divisions, Events, Marketing and Social Media
• Develop yearly corporate communications plan including social media, events and marketing campaign
• Member of Ezdan Shopping Malls Executive Management committee to develop strategies for the upcoming malls and take decisions of the operations
• Event Management by developing objective events to achieve the main marketing strategy goals
• Develop event logistics plan and assign personnel
• Manage daily social media posts and customers feedback
• Prepare Agency brief on the upcoming project
• Attend Agencies’ presentation and evaluate the proposals
• Prepare technical report to assign agency based on the technical and financial proposals received
• Attend tender opening meetings and assign agency for projects
• Prepare MEMOS with the needed documents to obtain CEO approval on budget and agency appointment
• Meet Executive Management of Ezdan Holding to present the Mall’s strategy and obtain approval
• Handle HR needs and challenges of the marketing team
• Present the Marketing Plan to the Malls GM for approval
• Train the team on the necessary fields of events, marketing and social media
• Conduct daily/weekly meeting with the team to discuss the department projects status
• Meet tenants of different brands in the mall and provide Marketing advise

Acting as Head of PR & Marketing and reporting directly to the Deputy CEO. Main responsibilities include:

• Develop PR & Advertising Activities to promote BAS image
• Writing Arabic/English Press Releases
• Managing BAS Newsletter including suggesting plan and drafting Arabic/ English write up
• Coordinate staff relations activities i.e. Employee of the month, long service staffs award ceremony, Employee Gergaoan & staff fun day at the camp
• Coordinate Business Development documents and presentations
• Write the company corporate brochure and manage the execution including coordinating the materials with the assigned Agency
• Handle all departments marketing and PR requirements
• Coordinate the company CSR initiatives
• Provide daily and monthly Industry News in monitoring report
• Coordinate all PR & Marketing requirements with the Agencies and suppliers
• Develop media relations plan to enhance BAS media relations

October

Won project handling of Samsung Engineering Muharraq STP & Sewer Conveyance System Project major PR & Marketing event. Objective was to communicate the project to the people of Muharraq and raise awareness of its benefits. I have built the event concept and Project plan, presented the concept to Samsung Engineering Management including the Vice President then handled all PR & Marketing requirements and supervised media relations and coverage.

Acting Head of Corporate Communications, handling all Marketing & Communications duties: report directly to the Deputy CEO.

• Writing Arabic/English Press Releases, news for the Newsletter, Chairman & CEO speeches for the AGM, Newsletters and Events
• Handle event management for the Bank’s AGM, press conference and social gatherings including annual camp.
• Handling press conference and Media press gathering for the Bank include drafting Q&As Arabic/English and handling all media requirements
• Ensure distribution of press releases to the MENA region while keeping an updated media database for MENA.
• Deal with Agencies to execute the Bank’s Annual Report, Brochure, Website, Launch of Projects and deals.
• Provide management with daily Industry News from the local Media and provide them with monthly Media Monitoring report
• Handle all internal photography requirements for Press releases and Newsletters

• Handling all Marketing & communications duties: Directly supervising a team of two staffs
• Head of Marketing’s deputy; assuming full role in his absence
• Perfectly Bilingual: Writing Arabic/English press releases
• Distribution of releases and announcements to all media local, regional & international
• Organizing press conferences, events and company participations in conferences & forums
• Created all marketing literatures.
• Handling company campaigns, from concepts to execution
• Preparing reports to management in monthly basis of all media coverage
• Travel to different GCC countries and other countries to organize seminars or attend conferences as company representatives
• Started the social committee, assembled a team of volunteers and supervised their activities
• Organizing press conferences, events and company participations in conferences & forums
• Created all marketing literatures.
• Handling company campaigns, from concepts to execution
• Preparing reports to management in monthly basis of all media coverage
• Travel to different GCC countries and other countries to organize seminars or attend conferences as company representatives
• Started the social committee, assembled a team of volunteers and supervised their activities
• Organizing press conferences, events and company participations in conferences & forums
• Develop all marketing literatures.
• Handling company campaigns, from concepts to execution
• Preparing reports to management in monthly basis of all media coverage
• Travel to different GCC countries and other countries to organize seminars or attend conferences as company representatives
• Started the social committee, assembled a team of volunteers and supervised their activities

Main Clients handled: DHL, McDonald’s, British Airways, EKKanoo, BMW, Seef Properties, Alba

• Handled diverse range of clientele and formulated PR campaigns and strategy plans to suit each
• Managed events, from concept to execution. Including Product launches and introductions and press conferences
• Excellent media relations, both local and regional media
• Wrote all Press releases in both Arabic & English
• Attended various training sessions for client specific PR & Advertising requirements

Qatar Foundation inauguration 2003
Member of the team handled the inauguration of Qatar Foundation in Qatar as Media Relations handling all media relations requirements including inviting media, following up for attendance and provide on ground support handling the media during the event were series of press cw2qqonference and announcement organized.

• Established and maintained relations with both local and international media, ensuring maximum publicity
• Reported all the PR activities to the Head Office and achieve targets set
• All event management, organisation & execution, including: festivals, quarterly events for loyalty club members
• Handling of the hotel’s internal and external communication
• Handled hotel advertising and outlet promotions i.e. Fact Sheet, Web-site, brochures, and flyers