مي طاهر

Accomplishment:
• Introduced and established Mienta as a key player amongst trade channels and consumers.
• Launched Mienta in the Egyptian market through a 360-degree Marketing/Advertising campaign comprising TV, Print, Outdoor and Digital Media.
• Re-launched new corporate identity for Bouri (Mienta’s agent in Egypt & retail outlets) and implemented across its retail stores.
• Planned and launched various strategic media campaigns and roadshows to position Mienta as an affordable French appliances brand.
• Generated brand affinity within different market segments through product integration and association with popular TV chefs and social media influencers.
Responsibilities:
• Chiefly responsible for directing the marketing efforts, including developing departmental goals and market share growth objectives for the region.
• Develop revenue-generating marketing plans, prepare and supervise marketing budget and direct the team to manage marketing operations within the assigned budget.
• Conceive and develop innovative marketing programs that drive demand; develop market positioning and messaging to differentiate the company products in the market.
• Maintain and provide strength to company’s brand position in assigned marketing area; handle promotional activities to support the brand and marketing strategy.
• Preside over ongoing project management of the planning/execution of campaigns and programs including timelines, ROI/results, changes/improvements.
• Select and assign third party agencies for research, advertising and production services as well as perform bi-annual evaluations to supplier databases.
• Analyze competitors’ strategies for similar products and services and accordingly create counter plans to sustain market share for the company.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the company; lead all areas of content generation and production across all media platforms.
• Generate detailed marketing reports by collecting, analyzing and summarizing data and trends, and submit to senior management, thereby assisting them in effective decision making.

Highlights:
• Successfully developed and implemented "The Buzz", a biweekly email shot with informative yet entertaining business facts and news as a CID branding tool which the company is using as a primary communications platform.
• Led LAFARGE’s sustainable development project in Helwan and oversaw on-the-ground implementation.

Responsibilities:
• Formulated internal communication strategies for LAFARGE’s CSR initiatives and developed plans to engage employees.
• Developed content for internal and external communication tools, including the company website, quarterly newsletter, service fact sheets, LAFARGE announcement emails, etc
• Identified and selected appropriate social media platforms, and implemented best social media strategy to increase brand awareness.
• Developed and maintained long-term and professional relationships with clients, and delivered qualitative service, thereby maintaining their satisfaction and creating repeat business opportunities.

Highlights:
• Efficiently developed and recommended a strategic proposal to build two independent marketing departments for The Pearl Qatar and its mother company, United Development Company.
• Developed effective communications campaigns using mass and direct communications channels to achieve tangible sales results for both residential and commercial units within The Pearl-Qatar Island.
• Distinction of developing new organization structure for the new departments.

Responsibilities:
• Provided leadership to a team of 11 members to develop successful launch campaigns, sponsorships and events, and raise the profile of the Pearl-Qatar development in local and international markets.
• Developed and implemented annual marketing strategy; conducted research and utilized current strategies for business development and spearheaded efforts to expand the customer base.
• Developed and implemented annual marketing budget in coordination with the Sales and Finance team.
• Developed market positioning and messaging to differentiate the company services in the market.

Responsibilities:

• Coordinated with Sales, Retail, Hospitality and Engineering teams to ensure marketing plan supports tenants, increases footfall, generates revenue and meets business targets.
• Conducted extensive market research to define relevant customer/market segment for new project developments; communicated and updated concerned teams on the latest market updates and demands.
• Developed newsworthy stories on company projects in coordination with Corporate Communications team and disseminated to the different media.
• Developed cross-departmental communication channels to ensure that the marketing division is regularly updated with project developments.