Maya Al Ashi, Hotel Manager

Maya Al Ashi

Hotel Manager

RB466 Hotel – Ras Beirut Hotel

Lieu
Liban
Éducation
Baccalauréat, Management, Marketing and Sociology
Expérience
30 years, 7 Mois

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Expériences professionnelles

Total des années d'expérience :30 years, 7 Mois

Hotel Manager à RB466 Hotel – Ras Beirut Hotel
  • Liban - Beyrouth
  • Je travaille ici depuis février 2024

• Defining growth strategies and plans and setting targets
• Coordinating the activities of the various departments, monitoring eficiency and quality of services and compliance with standards
• Organizing, controlling and supervising the work of the hotel staf
• Managing the hotels budget and finances with the aim of achieving eficiency and cost-efectiveness
• Implementing sales and marketing strategies and rates policies
• Coordinating communications and marketing
• Participating in the staf selection process
• Maintaining relations with suppliers and managing purchasing
• Looking after administrative matters and ensuring compliance with all relevant regulations
• Responding to customer complaints in a timely manner

Retail Manager à L’Artisan Du Liban – Social Movement
  • Liban - Beyrouth
  • avril 2021 à janvier 2024

• Managing overall store operations, including budgets, financial records, inventory, pricing, and sales targets.
• Dealing with Suppliers
• Recruiting, training, supervising, and appraising staf, while promoting staf development and motivation.
• Dealing with customer queries and complaints, and ensuring customer satisfaction.
• Maintaining compliance with health and safety legislation, and other relevant policies and regulations.
• Preparing and overseeing promotional materials and displays, and marketing the company.

Account / PR Manager à Makhzoumi Foundation NGO
  • Liban - Beyrouth
  • août 2019 à janvier 2021

• Planning, developing and preparing PR strategies, campaigns and reports.
• Writing and producing presentations.
• Dealing with enquiries from the public, the press, and related organizations.
• Organizing and attending events such as conferences, open days, exhibitions, tours, workshops and visits.
• Preparing promotional material, venue set up, hotel booking, food and beverage menu and invitee lists (VIP / Corporate)
• Building and developing strong positive relationships with key business executives, stakeholders, customers
• Communicating between all departments to ensure smooth work flow and successful outcome
• Introducing and Selling the courses of the Vocational Training Programs to Corporates, Associations, NGOs, Schools, Universities, Hotels, Financial Institutions, Banks…
• Answering client queries and identifying new business opportunities among new and existing customers

Event Management and Coordination à Freelance
  • Émirats Arabes Unis - Dubaï
  • février 2018 à juillet 2019

Responsible for Branding a company by promoting an organization and maintaining its Image counteracting any negative publicity that could damage a companys reputation. In a world in which information is exchanged more widely and rapidly, the PR professionals role has become Viral. Assigned to be the spokesperson for an organization, to assist the client develop press releases or oficial statements to discuss company changes, new products or events in which the company is involved.

Director - Head of Sales à GIMIS Global Manufacturing & Industrialization Summit – Mubadal
  • Émirats Arabes Unis - Abu Dhabi
  • février 2017 à février 2018

As a Head of Sales I was responsible for overseeing all sales activities of the company as per the following:
• Formulate sales strategy
• Align the sales structure with the strategy,
• Manage people and implement process
• Lead and manage the operational elements of sales
• Building a sales team
• Setting quota
• Building a sales process
• Hiring sales people
• Forecasting
• Pipeline managemen
• Team management
• Motivating the sales team to achieve the best results possible.
• Setting activity and revenue targets for members of the sales team.
• Continual training and development of all members of the sales department.
• Attending key meetings with members of the sales team.
• Working on account management plans with the sales account managers.
• Identifying key areas for improvement in the sales process.
• Spotting market opportunities for new customers.
• Attending monthly meetings with other senior members of the business.

Director Leasing à F&B Retail
  • Émirats Arabes Unis - Dubaï
  • décembre 2014 à décembre 2017

introducing Damac Hotels to corporate, travel agents and attending exhibitions to bring new clients and increase revenue
• Assist in creating annual revenue budgets and developing annual sales & marketing plans
• Coordinate the sales eforts of hotels in their assigned region or area
• Generate top-line revenue to exceed budget goals
• Review/evaluate end-of-month reports of assigned hotels
• Communicate competitive market conditions to the team and Regional Management
• Review inventory controls and selling strategies daily
• Continually solicit new business for the hotel
• Ensure that all Guest Care associates understand hotel selling strategies
• Stay current on local and international market conditions
• Assist the hotel sales team with preparing the annual revenue budget and annual sales & marketing plan
• Create and give professional presentations to small groups
• Ability and desire to perform outside direct sales calls
• Preparing contracts
• Understanding of revenue generation and profit/loss implications
• Working as a team player within all levels of the organization
• Good experience in direct, B2C, B2B, Corporate sales, Governmental Sectors and Consulates
• Ability to use, and teach various sales and marketing research tools
• Contribute to the preparation of all sales promotions material and packages Director Leasing - F&B Retail
• Reporting directly to the Managing Director and Chairman
• Responsible for creating all aspects of the leasing division.
• Responsible for all retail projects existing and under development such as Akoya, Oxygen Damac Maison( The Ville, Cour Jardin, Canal Views, Dubai Mall Street, The Vogue), Distinction, Bays Edge.
• Responsible for sourcing international F&B operators for the first Paramount Hotel in Dubai.
• Responsible for sourcing F&B operators for all the serviced hotels in the portfolio.
• Responsible for securing F&B operator for the Donald Trump Club House.
• Responsible for the planning, strategizing and developing leasing plans for the developments.
• Responsible for creating rental schedules and budgets for the developments, including market research.

Business Development Director à Damac Hotels & Resorts Management.
  • Émirats Arabes Unis - Dubaï
  • décembre 2014 à janvier 2017

• Responsible for revenue generation and key account management, and development and execution of sales SMART Plans for hotels within assigned region
• Managing events and new Hotel launches

Business Development and Event Management Director à Brain Freeze UAE –Marketing
  • Émirats Arabes Unis - Dubaï
  • juin 2013 à novembre 2014

Event Management Dubai, UAE
Business Development and Event Management Director
• Setting up meetings with potential Clients and Agencies
• Managing events and new Product launches
• Selling Marketing below the Line
• Getting new clients
• Following up on existing clients
• Closing deals
• Co coordinating with all Departments and suppliers
• Making proposals for direct clients and agencies (monthly and yearly)

Marketing below the Line &Event Managemnet à Brain Freeze UAE
  • Émirats Arabes Unis - Dubaï
  • juin 2013 à juillet 2014

June 2013 - Present Brain Freeze UAE -Marketing below the Line &Event Managemnet - Dubai, UAE Business Development and Event Management Director
• Setting up meetings with potential Clients and Agencies
• Managing events and new Product launches
• Selling Marketing below the Line
• Getting new clients
• Following up on existing clients
• Closing deals
• Co coordinating with all Departments and suppliers
• Making proposals for direct clients and agencies (monthly and yearly)
• Negotiating offers and co-branding advantages.
• Responsible for budgets, planning and sponsors
• Organizing the exhibition (Presentation - Proposal - Stand Contracts - Flyers - Sponsorship Packages -Location)

Sales Manager à Good Health Arabia Magazine
  • Émirats Arabes Unis - Dubaï
  • juin 2012 à mai 2013

• Setting up meetings with potential Clients and Agencies
• Selling Ads - (Print - Social Media - Website)
• Negotiating ofers and co-branding advantages.
• Getting new clients
• Following up on existing clients
• Closing deals
• Co coordinating with all Departments
• Responsible for budgets, planning and sponsors
• Making proposals for direct clients and agencies (monthly and yearly)
• Organizing the exhibition (Presentation - Proposal - Stand Contracts - Flyers - Sponsorship Packages -Location )

Sales Manager à Sial Middle East Food Exhibition
  • Émirats Arabes Unis - Abu Dhabi
  • mai 2011 à mai 2013

May 2011 - May 2013 Turret me Dubai, UAE Sales Manager- Sial Middle East Food Exhibition


• Collected and created a complete database of 1200 potential clients/prospects ex nihilo.
• Succeeded in closing deals and selling 1500 sqm worth of $600, 000 (out of an ex nihilo database of prospect clients)

Primary responsibility includes: • Setting up meetings with potential exhibitors and sponsors.
• Selling exhibitors spaces in the exhibition locals and international over the phone and in person
• Negotiating offers and co-branding advantages.
• Getting new clients
• Following up on existing clients
• Closing deals
• Initiating new ideas
• Coming up with features during the exhibition
• Co coordinating with all Departments
• Responsible for budgets, planning and sponsors
• Making proposals for new projects

Sales Manager à Turret – Sial Middle East Food Exhibition
  • Émirats Arabes Unis - Abu Dhabi
  • mai 2009 à mai 2012

Main Achievements:
• Collected and created a complete database of 1200 potential clients/prospects ex nihilo.
• Succeeded in closing deals and selling 1500 square m worth of $600, 000 (out of an ex nihilo database of prospect clients) Primary responsibility includes:
• Setting up meetings with potential exhibitors and sponsors.
• Selling exhibitors spaces in the exhibition locals and international over the phone and in person
• Negotiating ofers and co-branding advantages.
• Getting new clients
• Following up on existing clients
• Closing deals
• Initiating new ideas
• Coming up with features during the exhibition
• Co coordinating with all Departments
• Responsible for budgets, planning and sponsors
• Making proposals for new projects

Sales & Marketing Manager à RG International Publishers
  • Émirats Arabes Unis - Dubaï
  • décembre 2008 à avril 2009

employment) Primary responsibility included:
• Project Manager for Etisalat (tele communications), Etihad Airways, Emirates Pilot Club, Sharjah VIP Ladies Club, National Bank of Abu Dhabi.
• Responsible for yearly budgets, forecasts and sales planning.
• Introducing new ideas and professional services, adding value to core business, enhancing market profile and generating additional revenue streams
• Helping the sales team in attending and closing huge complicated deals.
• Handling and budgeting the yearly marketing budget.
• Generating strategies and target markets. (Customizing presentations to fit clients).

Marketing Manager à East Nets
  • Émirats Arabes Unis - Dubaï
  • novembre 2007 à octobre 2008

Nov. 2007- Oct. 2008 East Nets Dubai, UAE Marketing Manager

Primary responsibility included: • Develop a comprehensive Marketing Communications plan.
• Maintain ENs corporate profile in the media through ongoing press releases, media events planning and PR opportunities.
• Coordinate public relations including managing PR schedule, mailings and speaking engagements
• Coordinate trade show participation & staff company booth or exhibit at trade shows as required
• Maintain and manage marketing collateral production schedule insuring timely completion
• Support marketing and sales/business development teams in the day-to-day functions of marketing
• Create and distribute various promotional internal and external email newsletters, mailings, and ads
• Coordinate ongoing market research efforts to focus corporate branding and positioning
• Participate and support brand management and marketing communications projects and strategic initiatives
• Work with internal and external writers, editors, graphic designers and other external vendors to produce new and upgrade existing marketing communications
• Providing investment value proposition for the companys products and services to customers
• Exclusive client relationship management
• Organizing Road shows / conferences and inviting existing and potential new clients creating Market awareness.
• Following up with new customers
• Selling our products to VIP clients (Corporate, Banks, Financial institutions)
• Implementing and Monitoring an effective CRM system
• Lead generation for the Sales
• Organizing the Sales workflow and daily activities
• Monitoring Sales pipeline (all EastNets branches in the world)
• Updating Marketing Analysis for the Sales
• Monitoring the Sales Daily activities

Marketing & Sales Manager à Sky Dome Properties
  • Émirats Arabes Unis - Dubaï
  • juin 2008 à octobre 2008

Primary responsibility included:
• Ensure a high level of customer service and quality Marketing & Sales presentations.
• Constructive involvement in daily or weekly sales meetings
• Collaborate with the Developer Representatives on all issues including training issues if any
• Participating in development of the Companys annual marketing plan, sales goals and objectives, and associated budgets in coordination with the General Manger
• Follow up all media and advertising related issues
• Ensuring compliance with all governmental real estate regulations and procedures currently in efect and as they may change from time to time
• Assist in the preparation of conventional real estate contracts and all related conveyance documents and contract closing procedures
• Working with local and regional realtors; establishing and managing cooperating realtor programs
• Managing and resolving customer complaints regarding sales and services

Marketing Manager à Eastnets
  • Émirats Arabes Unis - Dubaï
  • mai 2007 à novembre 2007

Primary responsibility included:
• Develop a comprehensive Marketing Communications plan.
• Maintain ENs corporate profile in the media through ongoing press releases, media events planning and PR opportunities.
• Coordinate public relations including managing PR schedule, mailings and speaking engagements
• Coordinate trade show participation & staf company booth or exhibit at trade shows as required
• Maintain and manage marketing collateral production schedule insuring timely completion
• Support marketing and sales/business development teams in the day-to-day functions of marketing
• Create and distribute various promotional internal and external email newsletters, mailings, and ads
• Coordinate ongoing market research eforts to focus corporate branding and positioning
• Participate and support brand management and marketing communications projects and strategic initiatives
• Work with internal and external writers, editors, graphic designers and other external vendors to produce new and upgrade existing marketing communications
• Providing investment value proposition for the companys products and services to customers
• Exclusive client relationship management
• Organizing Road shows / conferences and inviting existing and potential new clients creating Market awareness.
• Following up with new customers
• Selling our products to VIP clients (Corporate, Banks, Financial institutions)
• Implementing and Monitoring an efective CRM system
• Lead generation for the Sales
• Organizing the Sales workflow and daily activities
• Monitoring Sales pipeline (all EastNets branches in the world)
• Updating Marketing Analysis for the Sales
• Monitoring the Sales Daily activities

MasterCard International and Visa International Regional Representative à Credit Card Services Co. sal
  • Liban - Beyrouth
  • novembre 2002 à juin 2007

Nov. 2002 - June 2007 Credit Card Services Co. sal Beirut, Lebanon MasterCard International and Visa International Regional Representative
Retail Marketing Department- Marketing & Sales
Product Development/ Project Manager

Primary responsibility included: • Studying and analyzing clients profiles, creating and managing portfolios for different programs and credit cards.
• Creating and implementing different Marketing Strategies for the launching of new MasterCard products.
• Direct corporate presentations offering MasterCard programs for employees.
• Extensive Market Research: Collecting primary and secondary data to thoroughly support the project.
• Implementing new strategies to increase sales of existing MasterCard products.
• Distributing MasterCard products throughout the Lebanese Market.
• Meeting with companies and selling products to new clients
• Supervising a sales team.
• Setting up meeting with potential future partners and clients.
• Asses the opportunities and draft a SWOT analysis of each opportunity.
• Negotiating offers and co-branding advantages.
• Presenting a whole analysis to management & getting necessary approvals.
• Setting up and organizing internal procedure.
• Communicating with third parties organizations (MasterCard International, Visa International ) for getting necessary approval and duly register the product.
• Defining segments and targets
• Setting up timely basis meeting with partners to launch the event.
• Coordinating with advertising agencies, newspapers and magazines.
• Coordinating with sales team, Customer Service and all other departments for having necessary feedback regarding product evolution.
• Running monthly analysis about product performance.
• Making necessary changes or adaptations to product, if necessary.
• Maintaining an updated database with branches & merchants.
• Increasing market awareness for any new product.

Public Relations Executive à Layalina Magazine
  • Liban - Beyrouth
  • juin 2001 à juin 2002

June 2001 - June 2002 Layalina (Lebanese Magazine) Dubai, UAE Public Relations Executive

Primary responsibility included: • Responsible for the Public Relations Department
• Writing several articles that were published and distributed throughout Lebanon
• Coordinating activities between the Magazine & the Advertising Agency
.

Public Relations Executive à Layalina (Lebanese Magazine)
  • Liban - Beyrouth
  • juin 2000 à juin 2002

Primary responsibility included:
• Responsible for the Public Relations Department
• Writing several articles that were published and distributed throughout Lebanon
• Coordinating activities between the Magazine & the Advertising Agency .

Administration Officer à UNESCO - Regional Office
  • Liban - Beyrouth
  • juin 1999 à décembre 1999

June- Dec.1999 UNESCO - Regional Office for Education in the Arab States Beirut, Lebanon

Éducation

Baccalauréat, Management, Marketing and Sociology
  • à Regents College of New York
  • juin 2024

Bachelor of Science - Regents College of New York Emphasis: Management, Marketing and Sociology Honor Listed Student

Etudes secondaires ou équivalent, Philosophy- BacII
  • à International College
  • juin 2024

1980-1994 International College (I.C) Beirut, Lebanon Certificate in Philosophy- BacII

Baccalauréat, Bachelor of Science – Marketing / Management / Sociology
  • à Lebanese American University
  • juin 1998
Etudes secondaires ou équivalent, Certificate in Philosophy- BacII
  • à International College (IC)
  • juin 1994

Specialties & Skills

ACCOUNT MANAGEMENT
BOOKING (RESOURCE PLANNING SOFTWARE)
INDUSTRIALIZATION
MANAGEMENT
OPERATIONS
PRESS RELEASES
WRITING
FORECASTING
AND SELLING
BUDGETS
CLIENTS
CLOSING
DATABASE
MARKETING
PROJECT MANAGER
SALES TEAM

Langues

Arabe
Expert
Anglais
Expert
Français
Expert