maya hamieh

Leading the hotel’s integrated PR, communications, and marketing strategy to reinforce positioning within Lebanon’s luxury hospitality sector.
Cultivate and manage relationships with media, influencers, embassies, and VIP clients, securing consistent positive coverage and brand advocacy.
Conceptualize and execute large-scale seasonal events, brand collaborations, and partnerships to drive engagement and visibility.
Oversee digital storytelling across platforms, ensuring alignment with luxury hospitality standards.
Direct influencer marketing strategy and partnerships to enhance social reach and market share.
Conduct competitive analysis of the luxury hotel market to refine PR strategy and maintain brand leadership.
Present monthly marketing reports to executive management, ensuring data-driven strategy execution.
Establishing and maintaining ISO Quality Management Systems, conducting audits, and ensuring high-quality standards across operations.

Developed and managed strategic partnerships with global F&B brands entering the Lebanese market.
Oversaw B2B relationship management, events, and affiliate activations to strengthen brand positioning.
Negotiated collaborations and co-marketing initiatives with external partners to maximize brand visibility.

Manage and maintain CEO’s calendar including scheduling appointments, internal/external meetings and conference calls
Coordinate CEO’s travel itineraries, flights, hotel accommodation, meetings & other travel needs Draft & edit correspondence, communications, presentations, proposals, reports and other documents on behalf of CEO
Complete monthly expense reconciliation for CEO’s corporate cards, bank statements and expense reports
Secure appropriate signatures and track documents through the approval process on behalf of CEO
Serve as main liaison with general managers and internal staff at all levels
Interact with external partners on behalf of CEO
Provide support to CEO with various projects such as new employee onboarding, Board Calendar planning and staff communication
Prepare agendas of meetings briefing materials and presentations as needed to support the CEO
Managing minutes of meetings for internal staff meetings, board meetings, committee meetings as well as business trips reports
Event Management: Coordinating annual employees gathering, annual meetings, budget meeting, launching events and new partnership events and other local and international meetings as needed; with duties including event planning from A to Z (Invitations, accommodations, menus, space set-up, budget etc.)
Serve as the CEO‘s administrative liaison to the board of directors and manage Board activities

Developed and executed local marketing strategies for the hotel’s restaurants, spas, and other services, ensuring alignment with brand positioning.
Managed content creation, creative agency coordination, and feedback to enhance guest experiences and brand image.
Executed multi-lingual tactical marketing campaigns in collaboration with regional digital teams.
Organized events to increase engagement with SPG Members and enhance overall guest experience.

Managed the hotel’s full digital presence, including social media strategy, influencer marketing, and brand positioning in line with Golden Tulip’s global standards.
Planned and executed marketing events from A to Z — including concept creation, partner collaborations, product launches, and guest activations.
Oversaw branding consistency across all online and offline channels, ensuring adherence to brand guidelines.
Developed partnerships with lifestyle brands, influencers, and media to elevate guest experience and brand exposure.
Collaborated with creative agencies for content creation, campaign development, and video production.
Standardized all marketing collaterals and managed production of printed materials including menus, flyers, signage, and in-room items.
Monitored performance KPIs, analyzed campaign results, and delivered insights-driven reports to enhance ROI and engagement.
Actively handled online reputation management, guest communications, and brand voice consistency across platforms.

Provide administrative support to General Manager in a timely and courteous manner
Manage the day-to-day relationship with the agency provider as it relates to staffing, service levels, technology, and issue resolution.
Work closely with other departments in the company to design, implement, and maintain agency enhancements that ensure complete integration with those services (online booking tool, hotel, and car rental programs).
Communicate with travel suppliers, negotiating contracts, assisting in the development of implementation and communication plans.
Interact with client service partners when clients are either current suppliers or being considered as potential suppliers to the organization
Prepare internal and external financial statements by gathering and analyzing information from the general ledger system and from departments.
Maintain and balance an automated consolidation system by inputting data; scheduling required jobs; verifying data.
Analyze information and options by developing spreadsheet reports; verifying information
Prepare general ledger entries by maintaining records and files; reconciling accounts.
Prepare payments by accruing expenses; assigning account numbers; requesting disbursements; reconciling accounts.
Answer accounting and financial questions by researching and interpreting data.
Provide accounting support for mergers and acquisitions by reviewing financial information; converting data to general ledger system; obtaining supplementary information for preparing financial statements.
Protect organization's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Accomplish accounting and organization mission by completing related results as needed.

Assisted the Marketing Manager in developing and executing the hotel’s annual marketing and communications plan to drive brand visibility and revenue growth across rooms, F&B outlets, and banquet facilities.
Coordinated advertising campaigns, media placements, and press relations to strengthen the hotel’s positioning in the competitive Beirut hospitality market.
Supported the planning and execution of promotional events, seasonal offers, and corporate partnerships to increase occupancy and attract new clientele.

Managed the production of marketing collateral including brochures, flyers, press kits, and in-room materials in line with Ramada brand standards.
Handled relationships with travel agencies, tour operators, and corporate accounts to enhance business opportunities and group bookings.
Assisted in monitoring competitor activities, market trends, and guest feedback to provide actionable insights for strategic decisions.
Maintained the hotel’s database for direct marketing, loyalty programs, and guest communication initiatives.
Ensured consistent brand representation across all touchpoints in alignment with Hotel Group’s corporate guidelines.