Director of Sales- Conventions
Holiday Inn Kuwait
Total years of experience :9 years, 3 Months
Director of Sales- Conventions at Holiday Inn Kuwait 21-01-2010- 01-01-2012
Handling the Convention's Sales Team from the pre-opening phase generating KD 750, 000 during the first year of operation.
Working on budgets, forecasts (IBP: Integrated Business Program); setting individual targets, sales strategies (segregating zones- identifying different market segments-executing the right strategies & tactics in tackling accounts- recruiting the right talent and managing efforts & tasks accordingly based on tight recruitment budgets)
Working on promotional tactics to boost sales based on market condition & seasonal requirements for maximum generation of business.
Setting the pricing of menus with the Executive Chef for maximum yielding & in focus on competitive advantages that sets us one step ahead of the competition.
Delegating Competition Checks on Sales Managers to monitor the performance of the rivals so as to be on the same pace with the Market.
Monitoring the performance of the sales team through daily operational meeting in coordination with all co related sub divisions to ensure the smooth flow of operations among all parties involved so as to achieve a high Guest Experience rate.
Monitoring the personal development plan of all sales team members on quarter basis to ensure that their career growth is on the right track with all required trainings set & planned for them.
Working on the Key Performance Objectives of our people in liaison with the over all vision & values of the company.
Setting the yearly marketing plan of the department.
Asst. Director of Sales Conventions at Crowne Plaza Kuwait 01-01-2008- 21-01-2010
Conducting all the tasks of the Director- to be able to replace during his absence (working closely with the set budget, forecast, aspiration etc)
Execution & implementation of flexible tactics to achieve set targets through marketing plans- blitzing- promotional campaigns etc.)
Working with F&B on smart business distribution to ensure maximum yielding for the hotel- working closely with the Executive Chef & Operations Manager on costs of menus, menus categories, promotional menus, etc
Working closely with the sales team to ensure budgets are achieved & their individual concerns are met, so as the day to day follow up on the forecast versus performance, providing necessary trainings, coaching, mentoring required to push the performance further.
Handling revenue meetings- PNL - Morning Briefings- operational meetings.
Key Accounts Manager at Crowne Plaza & Holiday Inn Kuwait- 06-12-2007- 01-01-2008
Handling all top accounts of Crowne Plaza & Holiday Inn Kuwait-closely monitoring their performance with the sales manager handling these accounts; maintaining their performance through personalized & unique strategies & tactics to ensure a top coverage on all their needs & to make sure they are loyal in their performance to our hotels.
Targeting new Key prospects, & transforming them to Key Accounts in coordination with the sales team members.
Sales Manager at Crowne Plaza & Holiday Inn Hotel 2006- 2007
Targeting Key Prospects- Prospects-Suspects & Niche Accounts & transforming them to Top Accounts based on set budget & forecast pre-assigned with a monthly target.
Sales Executive at Crowne Plaza & Holiday Inn Kuwait 2005- 2006
Senior Guest Relations Officer at Marina Hotel- Preopening Kuwait 2005
Guest Relations Officer at Safir Heliopolitan Beirut 2004-2005
Food Service Agent (Waitress) at Marriott Beirut 2003- 2004
Food Service Agent (waitress) at Rotana Jeffinor Beirut 2002- 2003
MBA from University of Liverpool 2010- 2012
Licensed Master Practitioner of NLP from London by Dr. Richard Bandler September 2011
Bachelor of International Hospitality Management from AUCE 2003-2005