Senior Marketing Executive
Alfardan Group
Total years of experience :13 years, 7 Months
Managing a portfolio of leading luxury automotive brands: Jaguar and Land Rover and delivering on the global marketing strategy for these respective brands.
In addition to the above, I am also managing a newly acquired franchise which encompasses the Aston Martin brand within the local market, while delivering on the global marketing strategy.
- Developed marketing strategies and executed campaigns for both luxury brands tailored to both sales & customer service, in line with the global marketing strategy.
- Managed the customer lifetime value, lead generation, and campaign optimization.
- Managed the customer lifetime value of a given set of customers and optimized their retention rates to maximize revenue.
- Led generation through channels such as SEO, SEM, social media marketing, content marketing, etc.
- Developed a detailed list of targeted accounts as well as a top-down account strategy to enable sales to sell more effectively.
- Analyzed data from various sources including web analytics, conversion rates, etc. to inform decisions about what channels are working best.
Developed, communicated, and deployed the brand strategy for the respective automotive business,
managing the Jeep & Fiat accounts, in-line with Fiat Chrysler Automobiles (FCA) Global Marketing
Strategy
▪ Strategy Planning & Delivery: Developed and implemented an annual integrated
marketing plan with the respective automotive business units to deliver on the brand’s
objectives in line with the global strategy. Created seasonal and annual brand activation
plans and significantly improved the brand’s KPIs in the corresponding local market.
▪ Sponsorships: Cultivated working relationships with key stakeholders in the Sports’
Industry both governmental and non-governmental entities, with the aim of attracting
sponsorships in line with the brand’s core values to ensure successful delivery of the
Marketing related activities for the brand at the Mega Events. Some of the events included
Formula 1, Red Bull Air Race, ITU World Triathlon, Tough Mudder and more
▪ Implementation: Planned and coordinated with the corresponding agencies to ensure
successful implementation and delivery of all marketing campaigns including digital
campaigns. Key to bridging our marketing efforts was the knowledge of data; precisely in
streamlining the data collection and visualization
▪ Digital: Managed the digital assets and initiatives for both bands. That included creating
and managing digital content strategies for both the brand websites and social media
channels, digital publications, all in alignment with the Marketing & Communications’
strategy and events’ vision
▪ Dealership Retail Standard Audit: Ensured all communication, point of sale, and customer
facing literature are compliant to the corporate identity guidelines of the brand while
ensuring compliance of internal processes to the set guidelines
▪ Budget: Managed the marketing budget for the Marketing Function to generate the highest
Return on Marketing Investment (ROMI)
▪ Responsible for the successful execution and delivery of brand strategies and marketing
plans for the group business
▪ Managed budgets and output reports
▪ Contributed to both brand image building and repositioning, sales-oriented marketing
strategies, and execution of compelling marketing communication plans using all types of
channels, including online and offline advertising, direct mails and below the line (BTL)
activities to meet forecasted sales and reach targets
▪ Developed both tactical and long-term marketing plans
▪ Implemented communication programs to increase brand awareness and recall
▪ Monitored the business operation markets and alerted Senior Management of upcoming
changes and/or trends, and made recommendations on how to maximize the efficiency of
marketing activities in-line with new opportunities
▪ Generated content for the company’s website, blogs and email marketing
▪ Managed internal and external resources to ensure all projects met allocated budgets and
fixed deadlines
▪ Maintained excellent collaboration relationships with internal and external stakeholders,
customers, partners and suppliers
▪ Conducted regular branch visits and mystery shopper activities to ensure all local marketing
is fully compliant with the brand’s standards
Worked with all internal stakeholders to create corporate branding and messaging
▪ Managed the development of company marketing collateral
▪ Redesigned and implemented the new company website
▪ Worked on the integration of outbound marketing with the Company’s CRM system
▪ Developed, analyzed and executed marketing campaign ideas and delivery of press releases
▪ Worked with Sales and Lead Generation Team to optimize lead quantity and quality from
tradeshows
▪ Developed social media campaigns, tracked analytics to grow leads for the sales team
▪ Supported channel partners with collateral, training, event support, and best practices
▪ Developed the company’s international and regional tradeshow strategy, including brand
presence, promotional strategies, budget management, logistics and travel coordination
GRADUATE LEVEL STUDIES IN MARKETING MANAGEMENT WITH HONORS FANSHAWE CANADA
