Group Head Digital Media
Yaap
Total years of experience :7 years, 0 Months
Leading the Performance Marketing team for MENA region across clients for Media strategy and Media executions.
worked for client across industries like apparel, skin care, FMCG, NBFC and others
hands on experience on all paid media platforms and Google Analytics 4.
• Monthly Budget - $1, 75, 000 - $2, 00, 000
• Managing EPIC (Kids Learning App)
• Team Management.
• Performance Marketing Lead for Subscription based model.
• App Campaign Management.
• Planning, Strategizing, Process Management
• Part of Biddable Media team for GroupM Marketing Solutions.
o Managing one of the leading Fashion & beauty brands in India (L’Oreal India)
o Managing Client Budget of 10-20mn monthly.
o Team Management.
o Client Relationship.
o Leading Facebook Paid Media activities (Facebook Business Manager).
o Leading Google Paid Media Activities (SEM).
o Performance and Branding Activity.
o Reporting and Analysis via Google Analytics and DeltaX.
• Part of Biddable Media Team for Performics India & Zenith India
o Managed below brands.
▪ Leading OTT platforms of India (HOTSTAR) - SVOD
▪ Automobile Industry brands (HERO Automobile) - Lead Generation
▪ BFSI brand (Yes Bank & CITI bank) - Brand Awareness
▪ Training and development industry (Harappa Education) - Paid Subscription
o Managed Client Budget of 10mn monthly.
o Leading Facebook & Google Paid Media activities.
o Performance and Branding activities.
o Reporting and Analysis via Google Analytics.
o Client Relationship.
o Vendor Management
o Team Management
• Managed Below brands from across industry
o Entertainment (Viacom18, Disney and AndPictures) - Brand Awareness
o Tourism (Seychelles, Bahrain) - Leads
o Sports (Chennaiyian FC, Total sports) - Brand Awareness
o Product Merchandise (Disney India). - AMS Sales
• Responsible for revenue generation through up-selling of digital services and New acquisition.
• Client Relationship.
• Vendor Management
• Team Management
Post Graduation in Digital Marketing and Metrics from S P Jain School of Global Management.
MBA in Marketing from NCRD's Sterling Institute of Management Studies.
