Head Of Digital Marketing
BellCom Media Agency
Total years of experience :10 years, 11 Months
• Campaign strategy
- Identifying client objectives and advising on suitable measurement strategies.
- Benchmarking performance across all online platforms and advising on KPIs.
- Using methodical performance analysis to influence/support campaign strategies.
• Reporting and Analysis
- Developing custom marketing dashboard concepts for client reporting via Excel.
- Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.
- Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.
- Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution.
- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
• Client focus
- Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.
- Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimization.
Communication.
- Collaborating with the design and development teams for on and off-site conversion optimization projects.
- Collaborating with social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required.
• Optimizing all the running campaigns
- Develop and manage digital marketing campaigns.
- Optimize content for social networking channels such as Facebook, Twitter, Instagram, Google, etc.
- Track the website traffic flow and provide internal reports regularly.
-Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote company’s product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
- Optimize the landing pages of paid search engine marketing campaigns.
- Research and analyze advertising links of the competitors.
- Manage the expense and budget of campaigns, and estimate monthly costs.
- Oversee and supervise the work of junior staff.
- Liaise with the channel and client service to deliver bitacams in time.
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- Plan and organize meetings and events.
- Supervising the errand boy.
- Take and compile minutes of meeting.
- Carrying administrative duties such as filing, typing, copying, binding, scanning etc.
- Covering the reception desk when required.
- Prepare monthly administrative reports.
- Open, arrange, and deal out incoming mail such as faxes and email.
- Answering and directing phone calls.
• Schedule meetings and arrange conference rooms.
• Prepare confidential and sensitive documents.
• Provide administrative and clerical support to departments or individuals.
• Typing material and submittal letters.
• Handle information requests.
• Arrange for outgoing mail and packages to be picked up.
• Prepare correspondence, stuff mail and archive them after that.
• Maintain hardcopy and electronic filing system.
• Operate office equipment, such as photocopy machine and scanner.
• Alert manager about cancellations or new meetings.
• Answer telephones, and direct calls efficiently or take accurate messages where appropriate
• Greet and receive visitor.
• Responsible for the inventory (Furniture, Computers, Stationary and Key distribution).
• Obtains client information by answering telephone calls and verifying information.
• Informs clients by explaining procedures, answering questions, and providing information during the appropriate AHT.
• Provide couriers with the data of donors and maintains the schedule of the areas.
• Follow-up with the current donors.