ميس غوشة

Helped grow the marketing department for both IMC operations - The tourism & hospitality representation department and the business consultancy department.

The tourism & hospitality representation department:
• Identified the relevant media for each and every sector.
• Handled all local and regional media inquiries and directed the flow of information from the client to the media and vice-versa
• Proactively and reactively pushed the represented clients as far as PR is concerned; from interviews, to press releases to story features, and ensured maximum coverage locally & regionally.
• Ran press trips to the different destinations and ensured coverage of the same
• Calculated ROI for each client vis a vis free coverage
• Ran strategies and planned marketing budgets for the represented clients.

As for the business consultancy department
• Helped our SME clients to build their brands by re-positioning them and enhancing their image
• Focused on creating general awareness campaigns dedicated to the target market at large
• Ran re-branding exercises with advertising agencies to enhance their current identities in line with the marketing strategies identified
• Enhanced and reworked their current websites as well as marketing collaterals

• Developed and implemented a program to help build Gulf Capital’s communication strategy & support its brand from scratch in 2005 focusing on CEO positioning, media, and stakeholders’ relationship building programs.
• Sourced, negotiated and recommended selection of event management consultants, printing houses, advertising agencies and other service and product suppliers.
• Management of Gulf Capital’s communication agencies to ensure integration on strategy, messaging and delivery.
• Developed cordial relations with the press to build up strong working rapport.
• Developed an internal communications policies and programs to help build GC’s corporate culture.
• Implementation of stakeholders’ perception audits to track development and impact of corporate operation.
• Organized logistics, recommended attendee lists and prepared presentation materials to ensure the success of organizational events, including AGMs, EGMs, investment and financial conferences, road shows, seminars and exhibitions
• Supported marketing requirements of Gulf Capital’s portfolio companies
• Ensured profile of GC was consistently communicated through conferences and exhibitions, sponsorship and speaking opportunities, interviews for higher management with local and international media plus the use of a wide range of collaterals including website creation & development and supported by the implementation of a GC media office structure

• Carried out day-to-day operational duties such as preparing quotations, media planning as well as following up with printing press and after sale communications
• Handled local and international clients in a variety of sectors in addition to pitching for new accounts
• Ensured targets are achieved
• Provided interdepartmental support and ensured quality customer service

• Helped initiate a customer database
• Established an operational system for the company to follow
• Approached clients and pitched for new accounts