Maysa AlShamy

- Managed development, review, execution, and monitoring of company’s overarching marketing and communications strategy.
- Ensured all material and communication published through different channels was of the highest quality and true to the brand’s essence.
- Conceptualized, planned, executed, managed, and monitored effective marketing campaigns focused on subscriber growth and retention.
- Collaborated with Community Manager to ensure alignment across strategies, campaigns, activities, and promotions on social media across all markets.
- Worked closely with Brand Partnerships Team to identify and initiate collaboration opportunities with brands and other third­parties.
- Managed relationships with advertising and media agencies, ensuring acquisition of services within budget, effective and on­time delivery of services, high creative output, and high quality.
- Initiated and utilized blogger and media relationships to support marketing campaigns and brand partners.
- Planned, executed and managed all blogger, brand and acquisition focused events locally.
- Monitored key business metrics and report results to management on a monthly and quarterly basis across all activities.

- Created full-fledged regional PR strategy plans -for product launches, brand campaigns, client management profiling, brand ambassadors and CSR initiatives- that include messaging, online and offline editorial plans, media events, and social media/digital activities.
- Handled client media events and activations on ground (25 + events)
- Worked on client and regional media relationship management plans.
- Met clients’ agency expectations and ensured client retention.

- Managed numerous international client accounts such as Cadillac Arabia, Chevrolet Arabia, GMC Arabia, General Motors Middle East corporate, Pronamel GSK Middle East, Horlicks GSK, P&G Corporate AP, National Geographic AD, Starcom Mediavest Group, Averda, Patchi and DEWA
- Responsible for Arabic & English editorial content quality
- Handled media relations with important publications in all relevant fields to my clients.

- Managed several clients including Prime Minister’s office, FGB & Dubai Health Care Authority and more (8 clients in total)
- Focused on client relationship management and client project execution.
- Worked side by side with all agency teams (audio, video/filming, creative, digital & copy writers etc..) for project execution & delivery

- Focused on market research on social media trends.
- Attended an MBA level Strategic Led Marketing training course and a Digital Marketing event “Click 5” & “Click Egypt”.
- Managed company’s branding strategy process.
- Held responsibility of internal communications and publishing a monthly internal newsletter, as well as planning team building activities and attending networking events.
- Worked with a team of 5 to create our 1st product launch campaign.

- Created competitive and creative reviews for several accounts.
- Conducted, analyzed and compiled research.
- Contributed to various brainstorming sessions and supervised the release of artworks to clients.