Senior Sales& Marketing Officer
Magrabi Hospitals & Centers
Total years of experience :11 years, 10 Months
• Expanded and developed marketing platforms, including social media platforms, and coordinating all marketing, advertising, and activities with the productivity of the marketing plans and projects which resulted in improving organic search results in all Magrabi platforms the last 3 years from 2019.
• Initiated ultimate development and engagement strategies; and the creation of attractive and rewarding service, conducted market research to determine market requirements for existing and future products; and services in the Western region enhanced a 15% increase in market share compared to competitors across 2019 to 2021.
• Analyzed customer research in current market conditions and competitor information, by targeting outside doctors in achieving their services, needs and reflecting more patients to our hospitals and centers. Increased referrals on yearly growth 20% from 2019.
• Developed new business with existing, clients and/or identifying the areas of improvement to meet sales quotas, forecast and track key account metrics build and maintain strong, long-lasting client relationships. Achieved sales target, by successfully attaining 110% of 2020 sales target during the COVID-19 pandemic and 112 % in 2021.
-Managed a digital marketing team of five members with diverse roles, overseeing content writing, moderation, designing, and account management. Led the team in growing and delivering the brand's social media organic strategy, achieving the 2017 target by nearly 106%.
- Tracked the growth, engagement, and performance of the brand's social media accounts, effectively increasing organic likes and reach on platforms, particularly Instagram and Facebook, by 52% in mid- 2018.
-Managed and tracked marketing campaign budgets with a strong focus on return on investment (ROI). Successfully prepared and presented yearly marketing and business plans, achieving the company's target of 60 million SAR