Mazen Al Hussari Sabbag

Core Focus: Multi-Channel Operations Leadership

• Fleet Lifecycle Management
◦ B2B & B2C Revenue Growth
◦ P&L & Workshop Efficiency

SCOPE & IMPACT: Oversees all operational activities across branches and 300+ personnel in Eastern Saudi Arabia, directing Daily Rental (B2C), Long-Term Leasing
(B2B), Used Car Sales, Workshop Operations, Logistics, and Fleet Management.

Accountable for the full vehicle lifecycle from fleet induction and utilization
optimization through to strategic de-fleeting and resale, while maintaining a profitable, high-performing regional operation.

Core Focus: Digital Automotive Auction Platform

• B2B & B2C Growth Strategy
◦ CRM Optimization
◦ E-Commerce Leadership

SCOPE & IMPACT: Spearheaded business expansion and partnership development for SAR 40M digital automotive auction platform, overseeing the design,
launch, and scaling of an online vehicle trading ecosystem serving rental companies, insurers, fleet operators, and resellers across KSA. Managed
commercial strategy, CRM, digital marketing, and stakeholder relationships.
KEY CONTRIBUTIONS & MEASURABLE OUTCOMES

▸ Conceptualized and launched a fully digital auction platform (Muzaida.com), increasing transaction volume by 10-15% and elevating brand reach
across KSA.
▸ Achieved 10% annual sales revenue growth by expanding the registered buyer database and reinforcing platform trust through targeted digital
campaigns.
▸ Enhanced buyer engagement and conversion rates by 10-12% through CRM optimization, personalized outreach, and improved user journey
mapping.
▸ Boosted marketing ROI by 7% by aligning campaign spend with sales forecasts and negotiating cost-efficient media placements across digital
channels.
▸ Directed cross-functional stakeholder engagement, including negotiations, investment planning, and board-level reporting across B2B and insurance
verticals.

Core Focus: E-Commerce Platform Launch

• Supply Chain & Procurement
◦ Gross Margin Growth
◦ Digital Marketing
◦ Fleet Solutions

SCOPE & IMPACT: Led commercial and supply chain operations for a national truck assembly and spare parts business, building a digital sales ecosystem from
the ground up. Accountable for go-to-market strategy, digital platform development (jipco.com.sa), pricing strategy, supplier negotiations, and cross
functional integration of logistics with sales operations.

Achieved the revenue targets as per company directions | Acquired “Customer Loyalty” by providing exceptional services to Business-to-Business, and Wholesales Customers | Increased company revenues by exploring new channels and markets like Retail, Corporate, and Fleet Sales | Ensured highest return on investment by forecasting budget and spending | Grew profitable revenue from customers serviced via sales business unit | Enhanced key accounts customers and secured sustainable sales bulks | Conducted and responsible for Fleet Sales and Marketing Operations.

• Proven track record as a Fleet Sales Manager, driving sales growth and enhancing customer relationships.
• Successfully managed fleet operations, optimizing processes to improve efficiency and reduce costs.
• Developed and implemented strategic marketing initiatives that increased brand awareness and market penetration.
• Collaborated with cross-functional teams to streamline operations and enhance customer satisfaction.
• Led business development efforts, identifying new market opportunities and fostering partnerships.
• Utilized data-driven insights to inform decision-making and drive operational improvements.
• Demonstrated strong leadership skills, mentoring teams to achieve high performance and exceed targets.

• Led the operations of Export Sales & Franchising across the Middle East and Africa, achieving significant market expansion and driving substantial revenue growth.
• Fostered strategic partnerships by representing the company at renowned international ceramic exhibitions, including CIVESAMA in Spain and CERSAEI in Italy, enhancing brand visibility.
• Proactively identified and engaged potential customers, significantly enhancing the sales pipeline while nurturing long-term relationships with existing clients.
• Utilized market insights to formulate and implement targeted business strategies, contributing to overall operational efficiency and business development initiatives.
• Championed cross-functional collaboration to align marketing efforts with sales objectives, ensuring cohesive growth strategies across the region.