MARKETING MANAGER
Al Hayat Investments Co.
Total years of experience :17 years, 5 Months
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Strategies & Analytics
• Recommend, prioritize, and deploy an appropriate mix of communications strategies and tactics to drive brand awareness in support of the overall marketing strategy.
• Research industry trends to optimize future campaigns.
• Draft, recommend and update sales policies, standards and guidelines.
• Engage with clients, sales teams, and management.
Website
• Design a company website and setup an online sales platform.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
Advertising
• Coordinate all online & offline advertising efforts with other marketing initiatives to achieve an integrated, optimized approach for leads acquisition.
• Create marketing communication and printed material content.
• Assist with advertising budget planning, optimization, invoicing and reconciliation.
• Identify KPIs to monitor effectiveness and calculate ROI.
• Submit project proposals and assist in resource allocation on each project.
• Align workstream deliverables, scope of work, and schedule with project team.
• Prepare project plans and communications plan.
• Plan and execute a variety of corporate events, including conferences, tradeshows, workshops, and client events.
• Develop media kits to amplify stakeholder collaboration.
• Create invitations, landing page, and social media content that promotes audience interaction, increases audience presence on events, and encourages audience participation.
• Develop and implement marketing and public relations strategies for events.
• Live events coverage onsite (WEF, FII, Misk Global Forum).
• Vendor management and coordination to provide coverage and event services.
• Propose local, regional, and international events to participate in relative to client mandate and set event objectives.
• Analyze and report event performance and feedback to inform future plans.
• Manage social media communications.
•Raised the brand perception by creating brand book, establishing brand strategy and enforcing communication consistency.
•Increased brand awareness and engagement through social media and press releases.
•Attracted franchisees by developing website, landing pages and lead generation social media campaigns.
•Slashed printing and production costs 50% by negotiating prices and fees, while maintaining the quality of services.
•Increased customer retention rates by putting in place a customer loyalty and rewards program.
•Ensured customer satisfaction and increased company ratings by developing a customer complaints procedure.
•Increased sales by 36% in one month for a branch location by running a media campaign in a shopping mall food court.
•Created marketing plan, handled marketing budget and forecasted annual spending.
•Planned and coordinated events, guerrilla and local marketing activities.
•Identified KPI’s and measured marketing campaign performance and results.
Cedar White Bradley Consulting
•Progressed the prosecution of trade mark applications and maintenance of trade mark registrations.
•Prepared client correspondence, reports and translations regarding the progress of trade mark registrations.
•Ensured the timely payment of official fees for filing trade mark applications and maintaining trade mark registrations.
•Reported on upcoming expiry of trade mark registrations and acquired client approvals to renew prior to statutory deadlines.
•Attended to all formalities, processes and procedures related to the registration of domain names and their maintenance.
•Assisted paralegals and consultants on projects, including trade mark portfolio transfers and audits.
•Followed up with the company's agents on the implementation of the registration process.
•Developed the company's brand image and consistency through marketing publications and website development.
•Prepared promotional marketing material (capability statements, press releases, case studies, brochures, etc…).
•Identified new opportunities for growing the business in the MENA region and reported to decision makers.
•Produced market analysis and commodity price reports for internal and external use.
•Created project profiles and proposals, highlighting the company’s competitive edge, for project bids.
•Attended conferences and exhibitions and gave presentations at seminars and meetings.
•Enhanced staff capabilities by identifying training needs in coordination with the HR department.
•Forecasted long- and short-range market potential and analyzed competitor strategies.
•Created marketing campaigns and put to together marketing activities for client accounts.
•Coordinated the production of project marketing material and designs with printing houses and media agencies.
•Handled the distribution of project marketing material in Saudi Arabia by coordinating with event planners and suppliers.
•Generated daily, weekly, monthly and yearly internal and external reports as per procedure.
•Followed up on client payments in coordination with the finance department.
•Scheduled and arranged transportation on the project.
•Organized and managed housekeeping of the project warehouse and store and reported annual physical inventories.
•Recorded and reported equipment mobilization and utilization.
•Generated daily, weekly, and monthly reports including project operating costs, expenditures and consumption.
•Handled insurance claims and coverage of equipment and registrations in the traffic department.
•Administered equipment custom duty clearance,
Emphasis in Marketing