Division Manager - Anesthesia, Critical Care & Cardiovascular
Gulf Medical Comp. Ltd.
Total years of experience :19 years, 5 Months
Build & lead a sales, clinical & service team to develop, market, sell & service the product portfolio of
ABBOTT, HEARTWARE, ATTRIUM, MAQUET, KARL STORZ, FRESENIUS KABI,
TELEFLEX, KIMAL, SPACELABS HC, SONOSITE & MEDIVANCE.
- Manage cross-functional communication to enhance interdepartmental visibility and cooperation.
- Design effective incentive plan and reward system to guarantee positive results.
- Set 3 to 5 years strategy that minds the market positioning of the division in order to create value for customers & to extract some of that value in the form of profit.
- Develop & manage the marketing & sales strategies for each product line.
- Manage Turn-Key projects from conception to execution.
- Align the team sales & marketing efforts with the company overall strategy & vision.
- Support & monitor set plans execution process.
- Design go-to-market tactics that assure costumer engagement & loyalty.
- Monitor, study & analyze market dynamics to develop effective pricing strategy.
- Manage the relation with our partners/suppliers.
- Develop the existing product portfolio by acquiring new agencies, to provide a complete therapeutic solution to our customers.
- Participate & attend local & international events to stay up-to-date with new released medical technologies, engage KOLs & monitor competitor’s behavior.
- Capitalize on the strength points of each team member while manage the weaknesses to assure high engagement level.
- Lead the team to achieve targeted profitability ratios with P&L monitoring.
- Monitor, control & report division’s expenses, profit margins & ROI ratios.
- Report monthly, quarterly & annually the sales, marketing and financial plans to the higher management
Achievements:
- Sales Champion Award in EMEA region - (Maquet CC) - 2015
- Best Distributor Award in EMEA region - (Maquet CC) - 2015
Manage & coach the sales team to market, sell & grow the product portfolio of FRESENIUS KABI, TELEFLEX, KIMAL, MAQUET CC, KARL STORZ ANESTHESIA, SPACELABS HC, SONOSITE & MEDIVANCE:
- Develop and manage the marketing and sales strategies for each product line.
- Design & manage launching campaigns, for newly released technologies & newly acquired agencies, from conception to implementation.
- Design surveys and analyze marketing information to identify market trends and align strategies accordingly.
- Manage the relation with our partners/suppliers.
- Build a strong bound with our existing costumers & bridge with new ones
Achievements:
- Best Therapeutically Sales Award in MENA region - (Maquet CC)
- Best Channel Management Award in MENA region - (Maquet CC)
- Best Sales Performance Award in MENA region - (Maquet CC)
Manage a team to develop the business of MAQUET CC, KARL STORZ ANESTHESIA, SONOSITE, SMITHS-MEDICAL (MEDEX/MEDFUSION).
- Design surveys and perform data analyses to draw an effective product road map (Segmentation, Targeting Positioning).
- Develop and manage the marketing and sales strategies for each product line.
- Handling the external communications, preparing and discussing sales and marketing strategies, and analyzing annual budget with suppliers.
- Create a shared vision among team members to achieve best results.
Achievements:
- Achieve +42% in sales in FY09 Vs allocated bgt.
- Develop Maquet CC business in the Saudi Market & achieve stable annual sales growth.
- Doubled the award SR value of the GCC 5 Orthopedic Range Vs GCC 4.
- 3 Exceptional Performance Award for achieving allocated sales bgt FY08/09/10
Supervise a team to market & sell the product portfolio of VITAL-SIGNS, SMITHS-MEDICAL MEDEX/MEDFUSION), ARROW, KIMAL, SONOSITE, HUDSON GIBECK & OMEGA CC.
1- Plan, organize, lead and control a specialized sales team across the kingdom.
2- Develop and Implement marketing strategies for each product line.
3- Develop and Implement selling strategies across the Kingdom.
4- Extract and survey market data to analyze competitors’ behavior, perform competition analysis, market segmentation analysis and set strategies for each product line.
5- Set budgets, communicate with suppliers, manage and organize stock, follow up receivables and maintain a balance between sales and expenditure.
6- Develop, coordinate, and conduct presentations, workshops, and seminars across the Kingdom of Saudi Arabia
7- Create a shared vision and lead the team to achieve the best results required.
Achievements:
- Win an Exceptional Performance Award for achieving the allocated sales bgt.
Market & sell product portfolio of VITAL-SIGNS, SMITHS-MEDICAL(MEDEX/MEDFUSION), ARROW, KIMAL, HUDSON GIBECK, ASAHI & HAIDYLENA:
1- Market the suppliers' product range to various accounts.
2- Develop and Implement marketing strategies for each product line in the C.Z.
3- Set budgets, communicate with suppliers.
4- Coordinate the introduction of new products to the C.Z. .
5- Penetrate new accounts and sustain relationships with existing accounts.
6- Plan and Implement selling strategies in C.Z.
7- Supervise the stock management of equipment and market consumption flow.
8- Participate in preparing proposals and support the pre and post sales team.
Achievements:
- Grow the sales by 90% in 2006 Vs 2005 (within the existing product portfolio)
- Win 2 Exceptional Performance Award for achieving the allocated sales bgt FY05/06
Graduate with Honorable Mention & 3rd on Class