Category Manager
United Pharmaceuticals
Total years of experience :20 years, 3 Months
Develop the category strategy based on the category role and intent through the alignment with the division strategy, and then execute the set strategy through monitoring the customer data, supplier and brand performance, region performance and the marketing data to ensure the proper implementation of the set strategy.
Manage the category portfolio through creating new segments based on the customer needs and market insights in addition to listing new products (1st to market or exclusive) to differentiate United assortments, satisfy customers’ needs and cover the missed gaps.
Execute the listing/delisting of category SKUs through analyzing the items terms and conditions, create new items form, seeding plan, monitor the new items performance and for the delisting through canceling, recalling and liquidate to manage the category portfolio and to achieve the commercial and regulatory objectives then align with the concerned stakeholders to ensure the proper execution.
Manage the distribution model of the category SQs through the matrix (assortment control) and regular model by items ranging, setting Minimum Display Quantity (MDQ), review and update the matrix plan through the collaboration with the merchandising planning department and define the proper assortment profile for new shop format to optimize the inventory, achieve sales targets and satisfy customer needs.
Manage the product display of the category items in the store through the coordination with the space planning and the marketing teams based on the shoppers’ insights, the category strategy, the financial objectives and customer decision tree to enhance and facilitate the shoppers experience and communicate the initiative master plan of the category with the concerned stakeholders.
Develop the promotion calendar and tactics of the category based on the category strategy, agree with the suppliers on the promoted items and offers and the collaboration with the marketing departments to monitor the impact of the promotions on the sales, market share and customers’ satisfaction.
v Monthly offers.
v Seasonal offers.
v Categories organizing.
v Contact person with health insurance companies.
v Training of pharmacists in online websites of health insurance companies.
v Analyze sales of insurance companies in pharmacies.
• Contracting with new insurance companies.
v Marketing for medical products.
v Visiting doctors in clinics and hospitals.
v Selling our products in pharmacies.
v Making presentations and group meetings for doctors about the medicines.
v Forecasting for monthly sales.
.
v Marketing of medicines.
v Arranging group meetings and presentations for doctors in hospitals.
v Analyzing sales by areas.
v Planning for medical representatives.
v Follow up for each medical representative and make double visits.
v Reporting to country manager for marketing activities and sales.
v Responsible for key accounts (chain pharmacies).
v Budgeting for marketing expenses.
v Participation in scientific conferences.
v Increasing market share.
v Improving sales of the company’s product.
v Holding group meetings and presentations in hospitals.
v Daily and monthly reports to my supervisor.
v Forecasting of monthly and yearly sales.
v Marketing of new products.
v Marketing for medical products.
v Visiting doctors in clinics and hospitals.
v Selling our products in pharmacies.
v Making presentations and group meetings for doctors about the medicines.
v Forecasting for monthly sales.
v Reporting to my supervisors of daily visits.
Completed March 2018
2003