Anayochukwu Mbah

1. *Team Leadership & Performance*: Lead, train, and supervise a team of 8-12 sales executives. Set KPIs, conduct weekly pipeline reviews, and coach on consultative selling to hit monthly/quarterly targets.
2. *Revenue & Portfolio Growth*: Own full P&L for business segment. Identify new B2B/B2C markets, manage existing client accounts, and cross sell/up sell liability and credit products to increase wallet share.
3. *Sales Strategy & CRM*: Develop territory plans, pricing strategies, and sales forecasts. Use CRM to track leads, monitor conversion rates, and ensure 100% data accuracy for management reporting.
4. *Client Relationship Management*: Act as escalation point for key accounts. Negotiate contracts, payment terms, and SLAs with SMEs, distributors, and corporate clients to protect margins and retention.
5. *Compliance & Reporting*: Ensure all sales activities follow KYC, company policy, and regulatory requirements. Prepare weekly/monthly sales reports for senior management.

Key Achievement *Revenue*: Exceeded annual sales target by 32% in 2024, generating ₦185M vs ₦140M target through new account acquisition plus up selling
*Team Growth*: Hired and onboarded 6 sales executives. Improved team quota attainment from 68% to 94% in 9 months via structured coaching + performance reviews

*Client Retention*: Increased key account retention from 78% to 92% by implementing quarterly business reviews and needs-based solution selling.
*Margin Improvement*: Negotiated supplier and logistics terms that cut cost of sales by 14%, improving gross margin by ₦12M annually.
*Pipeline*: Built CRM discipline across team and reduced lead response time from 48hrs to 6hrs and increased lead-to-sale conversion by 21%.

*Skills Highlighted*:

B2B Sales | Team Management | Forecasting | CRM/Salesforce | Negotiation | Key Account Management | Market Analysis