Brand Managment Assistant – Schneider Electric Division
Electric House
Total years of experience :6 years, 2 Months
Product: Proxima | Blockset | Disbo | Sensor | Safety Switch | Low and Medium Voltage Switchgears | Variable Speed Drives and Soft Starters | Motor Starter | Protection Contractors and Relay Protection
Brand: Schneider Electric
Revenue Generation, Marketing & Brand Management
Boosting sales by building the brand equity to include clearly defining the brand proposition, strategizing pricing and managing promotions
Rendering assistance to the Brand Manager for developing and implementing the marketing strategy to enhance market share and reach
Supervising advertising and direct marketing efforts and managing print marketing campaigns to achieve the revenue of USD 35 MN
Spearheading all brand technicalities by coordinating with Schneider Electric
Stakeholder Management, Business Analysis & Operational Excellence
Gathering and analyzing intelligence data w.r.t competitive products, customer needs and buying preferences
Collaborating with internal departments and liaising with client and suppliers to implement & monitor marketing initiatives
Conducting data and supplier analysis while optimizing inventory control procedure to enhance operational efficiency
Team Leadership, Sales & Business Development
Spearheaded a team of ~10 sales officers to deliver a monthly team target of SAR 10 MN while reporting to the Sales Manager
Established revenue targets and provided periodic training to the team while monitoring the daily sales figures to boost team productivity and performance
Pre-Sales Support, Technical Specifications & Client Relationship Management
Independently provided pre-sales and post-sales support to enable efficient sales transactions and maintained quality to enhance delivery time
Independently managed individual monthly sales target of SAR 1 MN
Effectively interacted with clients for negotiating on price, establishing a delivery schedule and setting terms & conditions
Identified and established new business for the Electrical Product and organized sales visits to liaise with the new and existing clients across entire KSA market
Attended trade exhibitions, conferences and meetings for getting repeated orders on a monthly basis
Created and delivered technical presentations complying with technical specifications for approval from project consultants
o Presented the same to existing/potential customers for revenue generation
Key Achievements
Successfully achieved target and promoted as Brand Assistant within 8 months
Products & Services: Motor power optimizer | Energy Conservation | ESCO Model | Solar Energy Audit Services | Motor Power optimizer | Day light harvesting system | Energy efficiency motors | Solar and wind mills | Lighting Energy Saver | Sensors
Clients: Godrej | Honda | Exide | HPCL | Mazgaon dock Shipbuilders | Godrej | Mahindra | Adico Forge
Competitor Analysis, Business Development & Revenue Generation
Successfully surpassed target of INR 2 Lac by generating a business worth INR 13 Lac
Identified prospective customers and examined market intelligence by mapping competitor activities w.r.t new product launches, pricing and brand promotion activities
Strategy Execution, Demand creation & Product Management
Cultivated excellent business relationships with clients to include Godrej, Honda, Exide, HPCL, Mazgaon dock Shipbuilders, Godrej, Mahindra, Adico Forge, etc.
Rendered assistance in analyzing and executing the marketing strategy to enhance market share, reach and demand
Orchestrated the product range for brands like Siemens and Schneider Electric to include Energy Conservation, ESCO Model, Solar, Energy Audit Services, Motor Power optimizer, Day light harvesting system and also managed services offer like Energy audit and commissioning service
Sales, Business Development & Customer Satisfaction
Conceptualized and implemented the plans for the organization to ensure achievement of business goals to optimize revenue
Managed end-to-end sales and business development activities to include analyzing market, identifying prospects, generating leads, closing sales deals and establishing stellar business relationships with clients
Rendered assistance in executing the marketing strategy and evaluating market response to improve market share
Identified prospective customers and generated business from new accounts while retaining the same
Independently managed queries of all the end customers in Bangalore region
Key Achievements
Validated the business idea in the market and successfully on-boarded ~ 40 customers
Technical Sales & Documentation
Reviewed account opening & servicing forms including legal documents of Co-developing sales and business plan
Reviewed 6 client’s/customers’ requirements and provided them the solution as per requirements.
Managed sales of technical items i.e. EPC Contractors, Electrical Contractors
Coordinated with existing corporate clients, dealers and ~4 vendors for sales queries, and other requirements
Managed corporate client i.e. Class One Electrical Contractors and successfully completed turnover of 94000 USD
Identified prospective customers/market, generated business from new accounts and developing them to achieve profitability.
Orchestrated primary and secondary Sales and business development of electrical power products i.e. switchgears, Medium and High Voltage panels, EAS Products
Client: Automotive Research Association of India (ARAI).
Project Management, Electrical Procurement & Technical Solution Architecture
Led internal and external electrical work to include design, engineering, supply, installation, erection and commissioning of panels
Executed High and Low Medium gears of ABB & Schneider successfully.
Worked with ABB and Schneider electric for the execution of the product and highlighted the problems in drawing by raising RFI, ECR.
Executed the Electrical work as per as single line diagram
Managed entire Electrical Procurement with different Electrical companies
Driven sales of electrical switchgears, transformers, panel boards, enclosures, UPS systems and power supplies
