Zafaruddin Zeeshan Mohammad

• Planned, developed and organized advertising policies and campaigns to support sales objectives
• Handled end to end recruitment, training, and payroll management
• Played active role in business development and framing internal compliance committee policies
• Managed paid search campaigns through Google AdWords and Email Marketing campaigns using ConstantContact, iContact, MailChimp and other Leading Online Email Marketing interfaces
• Analyzing and Categorizing Keywords, Creating Campaigns and Ad groups based on Services, Landing page optimization, monitoring performance of Ads and ROI on budget spent
• Constantly monitoring quality of leads generated and tuning ads accordingly
• Optimizing Website (On-page and off page) based on SEO best practices. Hands on knowledge of various optimization techniques - Content, Image, URL, Meta tags optimization
• Working understanding of other digital marketing channels, YouTube, Mobile, and Social Media.

• Provided technical support on DoubleClick Search platform for onshore clients across the globe.
• Resolved DoubleClick Search queries / issues of clients over the calls and Emails
• Provided training to new joiners as and when required
• Participated in regular product update trainings
• Achieved ‘Star of the year’ award, and other monthly awards

MAJOR ACTIVITIES HANDLED
• Planned, developed and organized advertising policies and campaigns to support sales objectives
• Created Email Marketing campaigns using ConstantContact, iContact, MailChimp and other Leading online Email Marketing interfaces
• Expert knowledge and direct experience with managing paid search campaigns through Google AdWords and Microsoft AdCenter
• Hands on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint using Google AdWords and other digital marketing channels.
• Understanding of SEO best practices, web architecture and basic HTML CSS and code structure as it relates to SEO.
• Strong interest and eye for fashion, especially as it relates to identifying trends relevant to keyword searches
• Outstanding data analysis skills and a passion to extract insights to drive program performance; fluency with performance metrics and ROI analysis. Capable of pulling data from various resources and translating into trends, action plans, and compelling reports. Ability to apply analytical mind and problem solving skills towards developing actionable reports and optimization strategies.
• Working understanding of other digital marketing channels, including: Display Media, CRM, Retargeting, Mobile, and Social Media.

MAJOR ACTIVITIES HANDLED
• Handled Corporate Branch and achieved Sales targets
• Designed and executed Marketing strategies for the organization
• Identifying market opportunities and advised on the development, coordination and implementation of plans for pricing and promoting of services.
• Was heading the team of Search engine optimization, Online Marketing and Graphic designers
• Generated highly relevant leads flow within the marketing budgets
• Hiring and Training of new employees
• Created the Self Training and Testing Module for new hires
• Involved in in-house sales CRM development process
• Actively involved in making Sales HR policies, awards and recognitions and other employee management activities

MAJOR ACTIVITIES HANDLED
 Gained hands on experience in handling end to end execution of application development projects and Optimized Websites using Search Engine Optimization (SEO) Techniques for better Indexing and Ranking in search engines mainly Google and Yahoo.
 Possess good knowledge of Website hosting and maintenance on web server.
 Carry out business process analysis and interacting with the client for requirement gathering, understanding technical & functional specifications
 Entrusted with the responsibility of designing & developing need based applications as based in effective assessment of the specific requirements.
 Handled onsite installation, configuration and integration and data migration related functions.
 Leading and motivating the team to enhance productivity and monitoring the performance of the team