Operations manager
Almana
Total years of experience :15 years, 6 Months
• Established Barrisol in Qatar with a team of 19.
• Responsible for the promotion and strategies to establish and grow Barrisol brand presence in the market.
• Successfully developed and launched products of Barrisol that increased market share from 10% to 40% in 2 years.
• Developed a short and long term business plan and creation of dashboards for Barrisol that addressed product holes, new markets, distribution strategy and profit estimates.
• Developed dealer and end-user marketing collateral and programs that promoted the value proposition.
• Initiated new sales coverage strategy with the support of sales management that added QAR 2M+ of new distribution business within a year.
• Worked closely with global managers to ensure brand was effectively penetrating international markets
• Establishment of tools for prospecting and commercial follow-up.
• Response to calls for tender for major projects in Qatar
• Creation of a commercial portfolio of more than 200 projects
• Prescription and presentation to consultants and local architects.
• Realization of many mockup of key projects including Q rail / aspire / Doha Oasis ...
• Biggest commercial success: Signature Stadium Aspire 17000M ².
Management 2 business units:
Barrisol and Habitat
BARRISOL
• Established Barrisol in Qatar with a team of 19.
• Responsible for the promotion and strategies to establish and grow Barrisol brand presence in the market.
• Successfully developed and launched products of Barrisol that increased market share from 10% to 40% in 2 years.
• Developed a short and long term business plan and creation of dashboards for Barrisol that addressed product holes, new markets, distribution strategy and profit estimates.
• Developed dealer and end-user marketing collateral and programs that promoted the value proposition.
• Initiated new sales coverage strategy with the support of sales management that added QAR 2M+ of new distribution business within a year.
• Worked closely with global managers to ensure brand was effectively penetrating international markets
• Establishment of tools for prospecting and commercial follow-up.
• Response to calls for tender for major projects in Qatar
• Creation of a commercial portfolio of more than 200 projects
• Prescription and presentation to consultants and local architects.
• Realization of many mockup of key projects including Q rail / aspire / Doha Oasis ...
• Biggest commercial success: Signature Stadium Aspire 17000M ².
HABITAT
• Recruitment of Sponsor.
• Negotiation and Contract Agreement for Master Franchise Habitat GCC with Al Mana Group.
• Establishment and opening of the Habitat store and B2B Centre with 2000 M2 in Doha.
• Served as Brand Manager responsible for all corporate and retail marketing, advertising, event planning/managing, outreach, and product and company and design initiatives of this luxury Furniture and Accessories with sales of over QAR 32 million in revenue annually.
• Careful and selective recruitment of entire team of 54 in every aspect of business.
• Successful product forecasting and program budget tracking. Determined sales expectations. Complied and analysed data to measure the success of products in test markets.
• Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for this Habitat brand
• Designed and launched nationwide customer follow up program increasing overall client satisfaction.
• Reduced annual media spending by 16% through negotiating with TV, radio and newspaper vendors.
• Results include dozens of industry-leading sales driving products nationwide with local adaptation and an extremely robust, efficient innovation to market process that is grounded in consumer insights and marketing strategy which includes successful furnishing of 55 villas for Qatar Foundation.
• Referencing in the majority of the central purchasing of goods of the house equipment and signs of Bricolage.
• Creation collection and setting up merchandising plan based
• Dispensing channels.
• Development and sales team and distribution network.
• Greater success: referring Castorama and New York and London collection.
• Senior Account Manager, GMS
• Head of account BUT filière Siège
• Definition of collections and presentation in central purchasing and region
• Animation of sales networks.
• Greater success: Bestselling KYO Show 30% CA factory
Sales and marketing