Sameen Ali

• Conducted end-to-end user research and pre/post-launch analysis to align products with user
needs, reducing post-launch change requests by ~20%.
• Led user interviews, heuristic evaluations, A/B tests, and usability testing sessions with 10+
participants per cycle to drive iterative improvements.
• Redesigned branding, design systems, and website for SAFCO Dental Supplies, improving
page load performance and visual consistency across touchpoints.
• Designed a data-recording mobile app for Kofile using behavioral insights from client discovery
sessions, resulting in faster onboarding flows.

• Designed 15+ AI-powered dashboards and conducted UX audits across 3 products, improving
information clarity and reducing user-reported confusion by ~30%.
• Built Kodiflys fully responsive Framer website, increasing mobile accessibility scores and
improving bounce rate by 15% post-launch.
• Created pitch deck dashboards and high-fidelity prototypes that contributed to a 20% uplift in
sales conversion, backed by user research and stakeholder testing.
• Implemented Hotjar and Google Analytics tracking and established a full design system,
enabling data-driven iteration and consistent cross-product UX.

• Created and redesigned 5+ mobile apps, including 2 published products on the Google Play
Store and Apple App Store.
• Designed a mental health and self-care app (Mood Tracker) that achieved a 4.2-star average
rating and positively impacted users daily wellness routines.
• Led user research, usability testing, and navigation flow redesigns, reducing task completion