ميرا أبوكير

 Craft strategies for all Marketing teams, including Digital, Advertising, Communications and
Creative
 Prepare and manage monthly, quarterly and annual budgets for the Marketing department
 Set, monitor and report on team goals
 Design branding, positioning and pricing strategies
 Ensure our brand message is strong and consistent across all channels and marketing efforts (like
events, email campaigns, web pages and promotional material)
 Analyze consumer behavior and determine customer personas
 Identify opportunities to reach new market segments and expand market share
 Craft quarterly and annual hiring plans
 Monitor competition (acquisitions, pricing changes and new products and features)
 Coordinate sales and marketing efforts to boost brand awareness
 Participate in the quarterly and annual planning of company objectives
 Leading the team of marketing and monitor performance
 Leading the in-house design team to produce relevant appealing content
 Participation and representing the brand in exhibitions and conferences

• Driving patients to clinics by increasing the awareness and enhancing the lead collection and qualification
• Develops and manages the content and the designs shared across all media channels.
• Lead integrated marketing strategy delivering tactics to drive growth through data-driven marketing and digital demand generation campaigns.
• Oversee direct response programs including Paid Search, Social, Email, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, and evaluate and explore other emerging media.
• Manage online and social media presence.
• Develop engaging content for each marketing channel and manage the editorial calendar for these channels.
• Develop ROI analysis and execution of all marketing initiatives including email, paid media, and promotions.
• Manage marketing spend for all aspects of all marketing initiatives and set and track annual KPIs.
• Improve traffic, conversion rates, and average order value across all e-Commerce partner sites and marketplaces.
• Systematically analyze and report online performance, recommend strategic and tactical changes to drive sales and profitability, increasing visitors, and capturing larger average order sizes
• Manage online campaigns from concept to completion through developing a creative brief, working closely with internal partners (creative team, marketing operations), manage creative review process with timely feedback and approvals, work with internal partners to execute a campaign and analyze post campaign data.
• Leads Agency management activities, maintaining and optimizing media spending.
• Builds superior understanding of customer behavior and insights.

Strategy
• Elaborates the vision at the department level and set up the yearly strategic plan in accordance with Madi International’s vision and mission.
• Formulates standard operating procedures for Trade & Marketing and Creative Design and ensures that these are being maintained & implemented by Trade & Marketing Manager and Corporate Creative Director.
• Evaluates Trade & Marketing and Creative Design strategy on quarterly basis.
• Develops and manages annual trade and marketing and Creative Design activity calendars.

General Operations
• Leads category management and brands building activities.
• Leads suppliers’ management activities, maintaining cost prices and pricing strategy.
• Builds superior understanding of customer behavior and insights.
• Develops channel specific merchandizing standards and displays.
• Develops customer presentations and various selling tools.
• Develops trade promo programs and provide post-evaluation and ROI measurement.
• Develops consumer promo and marketing maintenance activity plans.
• Ensures proper and timely execution of marketing Activity, communication, media & PR plans.
• Develops and provides regular training guides to sales team on brands, its features, and benefits.
• Ensures regular inventory analysis, identifies product movement and sets plans accordingly.
• Plans, manages, and executes trainings, seminars, and workshops.
• Plans, manages, and executes events and exhibitions in line with marketing policies.

Customer Service:
- Develop and implement various feedback systems to identify areas of improvement to deliver highest level of customer satisfaction.
- Handle Complaints directly, Understand customer issues and liaise with respective team members to find the best from the solutions within defined timeline.
- Create regular reports to share the level of customer satisfaction and complains.
- Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken.
- Create, implement customer surveys in order to measure customer satisfaction and improve services.
Marketing:
- Prepare Yearly Marketing Plan for GCC
- Monthly update of marketing plan and activities per country
- Manage with the agency for marketing material / ATL/ BTL
- Product Launching
- Handling new centers openings
- Manage media relations for the management.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, develop and implement a communication plan.
- Coordinate ideas and opportunities for feature articles, interviews, presentations, and other public relations activities
- Handle publicity that includes product/channel launches, facilitating feature stories, media replies and arranging for content and photography to be supplied.
- Build media collateral, Research, develop, write and distribute press releases and 'sell in' stories to key target media channels, execute campaign measurement and evaluation
- Support the Marketing team with the delivery of e marketing strategy and plan using relevant and planned PR campaigns.

- BTL/In-shop marketing implementation, Production agency handling, Activation/Sponsorship/Event handling
- Responsible for the marketing of company products and services to the right market whether B2B or B2C.
- Demonstrate technical marketing skills and company product knowledge.
- Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
- Budget management. To deliver all marketing activity within the agreed budget.
- To direct marketing staff where budgets are devolved.
- To manage all aspects of print production, receipt and distribution.
- To achieve frequent, timely and positive media coverage across all available media.
- To managing the entire product line life cycle from strategic planning to tactical activities.
- To conduct market research in order to identify market requirements for current and future products.
- To develop and implement a company-wide plan to push product, working with all departments for its execution
- To analyze potential strategic partner relationships for product lines.
- control communication with Agencies - Media and Advertising agency

• Consulting clients about campaign requirements and objectives
• Formulating strategies
• Understanding customer requirements, preparing the brief and delivering ideas to the designer team
• Leading the brainstorming sessions for new ideas and strategies
• Passing proposals on clients' product marketing
• Agreeing on timescales and budgets
• Monitoring and chasing work progress
• Writing progress reports
• Analyzing, interpreting and presenting results
• Delivering ideas and final products to clients for review

• Clients: Al Ahli Bank / Orange telecom / Microsoft / Al Yarmouk insurance Co. / the European film festival / Al-Aman fund for Orphan future / King Abdullah for fund & development