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تم إلغاء حظر المستخدم بنجاح
ميرا أبوكير, Head Of Marketing

ميرا أبوكير

Head Of Marketing·AlBaddad LLC

الإمارات العربية المتحدة

ماجستير, MBA\ Marketing

الخبرة العملية

مجموع سنوات الخبرة: 17 سنوات, 10 أشهر

Head Of Marketing

مايو 2020 - حتى الآن

AlBaddad LLC

دبي، الإمارات العربية المتحدة

مايو 2020 - حتى الآن

 Craft strategies for all Marketing teams, including Digital, Advertising, Communications and
Creative
 Prepare and manage monthly, quarterly and annual budgets for the Marketing department
 Set, monitor and report on team goals
 Design branding, positioning and pricing strategies
 Ensure our brand message is strong and consistent across all channels and marketing efforts (like
events, email campaigns, web pages and promotional material)
 Analyze consumer behavior and determine customer personas
 Identify opportunities to reach new market segments and expand market share
 Craft quarterly and annual hiring plans
 Monitor competition (acquisitions, pricing changes and new products and features)
 Coordinate sales and marketing efforts to boost brand awareness
 Participate in the quarterly and annual planning of company objectives
 Leading the team of marketing and monitor performance
 Leading the in-house design team to produce relevant appealing content
 Participation and representing the brand in exhibitions and conferences

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Marketing Manager - GCC & Lebanon

أبريل 2018 - مارس 2020

Imdad LLC

دبي، الإمارات العربية المتحدة

أبريل 2018 - مارس 2020

• Driving patients to clinics by increasing the awareness and enhancing the lead collection and qualification
• Develops and manages the content and the designs shared across all media channels.
• Lead integrated marketing strategy delivering tactics to drive growth through data-driven marketing and digital demand generation campaigns.
• Oversee direct response programs including Paid Search, Social, Email, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, and evaluate and explore other emerging media.
• Manage online and social media presence.
• Develop engaging content for each marketing channel and manage the editorial calendar for these channels.
• Develop ROI analysis and execution of all marketing initiatives including email, paid media, and promotions.
• Manage marketing spend for all aspects of all marketing initiatives and set and track annual KPIs.
• Improve traffic, conversion rates, and average order value across all e-Commerce partner sites and marketplaces.
• Systematically analyze and report online performance, recommend strategic and tactical changes to drive sales and profitability, increasing visitors, and capturing larger average order sizes
• Manage online campaigns from concept to completion through developing a creative brief, working closely with internal partners (creative team, marketing operations), manage creative review process with timely feedback and approvals, work with internal partners to execute a campaign and analyze post campaign data.
• Leads Agency management activities, maintaining and optimizing media spending.
• Builds superior understanding of customer behavior and insights.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Corporate Brand Manager

أكتوبر 2016 - فبراير 2018

Madi International

دبي، الإمارات العربية المتحدة

أكتوبر 2016 - فبراير 2018

Strategy
• Elaborates the vision at the department level and set up the yearly strategic plan in accordance with Madi International’s vision and mission.
• Formulates standard operating procedures for Trade & Marketing and Creative Design and ensures that these are being maintained & implemented by Trade & Marketing Manager and Corporate Creative Director.
• Evaluates Trade & Marketing and Creative Design strategy on quarterly basis.
• Develops and manages annual trade and marketing and Creative Design activity calendars.

General Operations
• Leads category management and brands building activities.
• Leads suppliers’ management activities, maintaining cost prices and pricing strategy.
• Builds superior understanding of customer behavior and insights.
• Develops channel specific merchandizing standards and displays.
• Develops customer presentations and various selling tools.
• Develops trade promo programs and provide post-evaluation and ROI measurement.
• Develops consumer promo and marketing maintenance activity plans.
• Ensures proper and timely execution of marketing Activity, communication, media & PR plans.
• Develops and provides regular training guides to sales team on brands, its features, and benefits.
• Ensures regular inventory analysis, identifies product movement and sets plans accordingly.
• Plans, manages, and executes trainings, seminars, and workshops.
• Plans, manages, and executes events and exhibitions in line with marketing policies.

مجال الشركة:
العطور ومستحضرات التجميل
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Customer Service Manager

يونيو 2015 - سبتمبر 2016

VLCC International

دبي، الإمارات العربية المتحدة

يونيو 2015 - سبتمبر 2016

Customer Service:
- Develop and implement various feedback systems to identify areas of improvement to deliver highest level of customer satisfaction.
- Handle Complaints directly, Understand customer issues and liaise with respective team members to find the best from the solutions within defined timeline.
- Create regular reports to share the level of customer satisfaction and complains.
- Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken.
- Create, implement customer surveys in order to measure customer satisfaction and improve services.
Marketing:
- Prepare Yearly Marketing Plan for GCC
- Monthly update of marketing plan and activities per country
- Manage with the agency for marketing material / ATL/ BTL
- Product Launching
- Handling new centers openings
- Manage media relations for the management.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, develop and implement a communication plan.
- Coordinate ideas and opportunities for feature articles, interviews, presentations, and other public relations activities
- Handle publicity that includes product/channel launches, facilitating feature stories, media replies and arranging for content and photography to be supplied.
- Build media collateral, Research, develop, write and distribute press releases and 'sell in' stories to key target media channels, execute campaign measurement and evaluation
- Support the Marketing team with the delivery of e marketing strategy and plan using relevant and planned PR campaigns.

مجال الشركة:
خدمات الرعاية الصحية الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Marketing Manager- LEVANT

يناير 2013 - مايو 2015

LG Electronics

عمان، الأردن

يناير 2013 - مايو 2015

- BTL/In-shop marketing implementation, Production agency handling, Activation/Sponsorship/Event handling
- Responsible for the marketing of company products and services to the right market whether B2B or B2C.
- Demonstrate technical marketing skills and company product knowledge.
- Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
- Budget management. To deliver all marketing activity within the agreed budget.
- To direct marketing staff where budgets are devolved.
- To manage all aspects of print production, receipt and distribution.
- To achieve frequent, timely and positive media coverage across all available media.
- To managing the entire product line life cycle from strategic planning to tactical activities.
- To conduct market research in order to identify market requirements for current and future products.
- To develop and implement a company-wide plan to push product, working with all departments for its execution
- To analyze potential strategic partner relationships for product lines.
- control communication with Agencies - Media and Advertising agency

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

Account Manager

أبريل 2006 - أكتوبر 2010

wunderman

عمان، الأردن

أبريل 2006 - أكتوبر 2010

• Consulting clients about campaign requirements and objectives
• Formulating strategies
• Understanding customer requirements, preparing the brief and delivering ideas to the designer team
• Leading the brainstorming sessions for new ideas and strategies
• Passing proposals on clients' product marketing
• Agreeing on timescales and budgets
• Monitoring and chasing work progress
• Writing progress reports
• Analyzing, interpreting and presenting results
• Delivering ideas and final products to clients for review

• Clients: Al Ahli Bank / Orange telecom / Microsoft / Al Yarmouk insurance Co. / the European film festival / Al-Aman fund for Orphan future / King Abdullah for fund & development

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

The University of Jordan

أغسطس 2009

أغسطس 2009

ماجستير، MBA\ Marketing

الأردن

GPA: 3.4 , with a very good rating

Hashimite University

فبراير 2006

فبراير 2006

بكالوريوس، Information Technology / computer Information systems

الأردن

GPA: 2.93/4

Skills

Product Marketing
Expert
Product Marketing
Expert
Budgeting
Expert
Budgeting
Expert
Direct Marketing
Expert
Direct Marketing
Expert
Activations
Expert
Activations
Expert
Event Management
Expert
Event Management
Expert
MS Word, Excel, Access, Power Point
Expert
MS Word, Excel, Access, Power Point
Expert
Microsoft Office software & the Internet- Expert.
Expert
Microsoft Office software & the Internet- Expert.
Expert
English
Intermediate
English
Intermediate
Presentation and Public Speaking
Intermediate
Presentation and Public Speaking
Intermediate
Product Marketing
Expert
Product Marketing
Expert
Budgeting
Expert
Budgeting
Expert
Direct Marketing
Expert
Direct Marketing
Expert
Activations
Expert
Activations
Expert
Event Management
Expert
Event Management
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

التدريب و الشهادات

التدريب
Digital Marketing
Astrolabs Academy
Oct 2020

الهوايات والاهتمامات

Mixed Martial Arts
Sports
Reading