Alisha D'Silva

• Research, write, and publish editorial features and book reviews to
professional publication standard, maintaining strong editorial
judgement, a current awareness of the literary and publishing market,
and consistent quality across a live publishing calendar.
• Monitor cultural, literary, and digital trends; translate observations into
content angles and coordinate with other writers, and editors for timely
submission.

• Executed a full integrated PR and marketing campaign for the Many
Roads anthology launch, press releases, strategic media pitching,
journalist and influencer outreach, media list management, event
promotion, social media content, and post-campaign reporting.
• Developed brand narrative and messaging strategy before executing
communications, ensuring all content, copy, and press materials aligned
with the publishers editorial voice and audience.
• Coordinated three online launch events end-to-end: briefing, invitations,
speaker liaison, promotional assets, stakeholder communications, and
post-event follow-up.
• Produced editorial and marketing content across formats, press releases,
newsletters, blog posts, social media captions, and promotional copy,
maintaining brand voice consistency across all touchpoints.

• Supported senior team members in executing client communications
programmes, media research, contact database management, outreach
coordination, performance reporting, and client-facing documentation
across multiple accounts.
• Conducted website and social media audits covering content quality,
SEO, and brand consistency; delivered structured improvement
recommendations backed by competitive analysis.

• Managed simultaneous PR and marketing workstreams across web,
social, email, and prin, producing website copy, case studies, event
materials, annual report content, and social media posts across
overlapping campaigns in a fast-paced environment.
• Conducted a qualitative focus group with cancer survivors; synthesised
findings into a structured research brief, demonstrating audience
intelligence, stakeholder sensitivity, and the research-to-communication
pipeline valued across Qatars public, NGO, and media sectors.

• Produced high-quality web content, social media copy, digital
campaigns, and brand communications for US-based clients across
Technology, Consumer, and E-Commerce verticals — applying SEO
best practices, keyword research, and performance analytics at scale.
• Managed content calendars and publishing schedules across multiple
accounts with meticulous accuracy, deadline discipline, and brand
consistency throughout.