MARKETING LEAD
COGNISAAS TECHNOLOGIES PVT LTD
Total years of experience :3 years, 11 Months
\[PROMOTED\]- MARKETING LEAD Apr22-Present
• Expanded G2 Marketplace Presence by 500%: Secured product placement under 5 relevant significantly increasing discoverability for potential customers while gaining the award for Top 50 Project Management Software 2023
• Achieved High Performers & Momentum leaders Quadrant in G2 Categories: Client Onboarding, Workflow Management, Product Management, and Task Management (demonstrated superior performance across key functionalities based on user reviews and ratings).
• Increased Twitter followers by 253% through a strategic cross-departmental giveaway campaign.
• Secured 19 positive Glassdoor reviews with an outstanding average rating of 4.8/5.
• Implemented ongoing SEO efforts to land content on the 1st page of Google organically, driving qualified traffic.
• Partnered with external agencies to amplify marketing reach and achieve campaign goals.
• Built and led a 4-person marketing team, fostering a collaborative environment that maximized individual strengths and delivered exceptional results.
• Authored content pieces that garnered over 6K+ impressions and achieved an impressive 104% engagement rate, effectively promoting thought leadership and industry expertise.
• Product/Industry Evangelism: Attended G2 Live in Mumbai to gain valuable industry insights and best practices, fostering continuous product development and market alignment for CogniSaaS.
• Crafted engaging content across website, LinkedIn, Twitter, Meta, and Instagram, resulting in organic follower growth (LinkedIn: 48 to 3.5k) and a 100% website conversion rate increase.
• Executed impactful free trial campaigns on LinkedIn and Twitter, generating significant user acquisition and achieving the #9 position on Product Hunt.
• Led the development of a high-performing marketing team from the ground up, spearheading the organizations successful community launch.
• Ranked content for over 140+ keywords on Googles first page through organic content marketing strategies, driving substantial organic traffic.
• Secured High Performers badges for Asia, Asia-Pacific, and India in G2s Winter 2023 reports with a category rating of 4, showcasing exceptional user satisfaction.
• Built and executed a go-to-market strategy for a crypto giant like GameStar Exchange, Incub8, Amber Group, etc.
• Achieved organic growth for social media with an engagement rate of over 385% on Instagram
• Headed & supervised a team of 4 for Influencer management & client communication.
• Directed & retained over 5+ clients, thereby contributing to increase the companys overall profits by 50% in one month.
• Led & moderated the client lifecycle from Onboarding, communicating & retaining them for the company
• Built and executed a go-to-market strategy for a SaaS platform with a projected value of $150 million by 2022.
• Developed a comprehensive social media strategy that resulted in>1000% increase in engagement, reach, and likes.
• Conceptualized and implemented a messaging strategy for the entire customer life cycle.
• Worked closely with various teams to implement marketing campaigns, including email, SMS, influencers, paid ads, etc.
• Spearheaded the content marketing strategy, gaining 53.3% engagement on Instagram & Facebook.
• Directed Influencer marketing for a recruitment product with over 15 Influencers from various domains.